Archive for April 2017

RR 216: Dennis McCarron from Dealer Strategic Planning

Stop with the millennial Nonsense

Dennis McCarron, formerly Bridgestone’s National Management Instructor, joined Dealer Strategic Planning, Inc. (DSP) as a group facilitator and is now Executive Director.

At DSP, Dennis and his team help independent aftermarket dealers manage the financial, branding, and human resource aspects of running a business.

Dennis shares his passion on the value of twenty groups, the importance of cash reserves, the power of payroll management and suggests that it is time to embrace the millennials as great customers and employees. A solid interview with great lessons.

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RR 215: Derek Kaufman from Schwartz Advisors – Business Model Transformation

Prepare for coming trends, emerging technology and business disrupters as the aftermarket prepares for the future.

Derek Kaufman, Managing Partner at Schwartz Advisors is focusing his future lens on today’s trends that will have a big impact on how the aftermarket does business tomorrow.

Will you be prepared to change your business model because car sharing, autonomous cars, augmented reality, an increasing hybrid share, multi-party leasing, among others will force you to do business differently as the future unfolds.

Aftermarket players are innovative and responsive to turn these realities into a business advantage by offering service alternative that are fully competitive with the OE shops.

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RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?

Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.

Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.

The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.

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RR 213: Wayne Colonna from ATSG

Did your first car hold the fate of your future career?

Wayne Colonna, President of ATSG tells an outstanding story of his first Ford 269 with a C4 Transmission. It was fate that this car and his determination to fix it would lead him to become a highly sought after trainer in the aftermarket.

He put his time in the industry and found himself working for the Automatic Transmission Service Group in 1991. By 1992 he began conducting seminars across the United States and Canada.

Wayne has published many articles and manuals, and has traveled to over 10 different countries to conduct specialized seminars in addition to a heavy travel schedule in the US. He talks about the biggest problems in the transmission industry and the trend to do more automotive repair. Wayne also has a theology degree and is a minister.

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RR 212: Chuck Abbott from CPS Automotive

VP Sales for CPS Automotive shares his views on the needs of the service professional.

Chuck has a challenge in finding good automotive sales people and relates that to the challenge in finding good technicians and shop owners. He also believes that top shop operators will pick up the slack as service centers close or continue to be challenged in today’s business climate. He talks Turbo Chargers, maintenance vs. repair and the boomer retirement providing opportunity for young entrepreneurs.

Chuck Abbott also serves on the board of directors for the Automotive Maintenance and Repair Association (AMRA). He is also a newly elected board member of Equipment and Tool Institute (ETI) and is a member of Society of Automotive Engineers (SAE).

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RR 211: Judi and Dana Haglin from Haglin Automotive

Husband and Wife Team Keeps Careful Watch on all Details of their Business.

Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.

The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.

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RR210: Service Professional Round Table -O’Neal -Winters -Bohnert

Ever Thought of Creating Training Videos of your Standard Operating Procedures?

Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.

Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.

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