Archive for June 2017

RR 236: Bob Cooper – Elite Worldwide

Do You Know Why the Success of your Business is Dependent on Setting Huge Long-Term Goals?

Bob Cooper, President of Elite Worldwide share his five principles of success. He explains why having BIG goals is important to personal and business success. Bob has brought his expertise to the automotive industry as a trainer and a coach. He has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army.

Bob gets into the details on his five principles and offers a special bonus; the CEO’s job description.

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THA 013: Expense Control – Best Practices

Expense Control and Other Money Saving Ideas. This Town Hall Academy hits on budgets, expense control being a team effort, expense leakage, delegating certain tasks, When an expense is not an expense and developing relationships in the community among other key cost reduction ideas.

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THA 012: What Keeps You Up at Night?

What Keeps You Up At Night? Is a metaphor on what we are concerned with as the world changes at unprecedented speeds.

You need to get out ahead of change and set the vision for your company. Paying attention to every business opportunity and challenge along with technology, business culture and finding and keeping good people helps you sleep well. The occasional 2 AM get up ‘thought’ just may signal an important strategy to pay attention to.

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THA 011: Your Website – Tactics To Improve

Your Website – Tactics to improve Traffic and other Tech Talk as discussed by two industry experts, Danny Sanchez from Auto Shop Solutions and Todd Westerlund, CEO of Kukui. Along with shop owners Ryan Clo from Dubwerx in Cincinnati, OH and Doug Grills from Autostream in the Greater Baltimore/Washington, DC area.

Great talk on being mobile, Google Analytics, SEO, review marketing being sure your site converts customers, website design, analytics and call tracking, and working with Google Premier Partners.

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THA 010: Car Care Clinics For Women

Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?

Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.

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RR 235: Tom Piippo from Tri-County Motors

Where does a three time ASE Technician of the Year and shop owner find a new technician?

Tom Piippo a three-time recognized ASE Technician of the Year needed to find a new technician. He decided to grow his own and found a candidate in a most interesting place. Also listen to Tom share his story of remarkable results over the last 39 years operating in a small town of 491 households in northern Michigan.

Tom was recently honored by ASA as their 2017 Alpha award winner for his generous and far-reaching contributions to the automotive service industry.

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RR 234: Vic Tarasik – Major Accounts Director at RLO

What is your next calling? What are your plans after you sell your business?

After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.

In the interview Vic’s shares the typical challenges a passionate technician goes through in learning how to run a good business. Vic goes over five of his ten Life’s Lessons; things he learned along the way that molded him as an entrepreneur. He tells us what he is doing today that continues to bring value to the industry.

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RR 233: Brian Weeks from atc AutoCenter

How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.

Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.

Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.

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THA 009: ASE Value Proposition -Consumer -Shop Owner -Technician

Do the consumers, technicians and shop owners appreciate the value ASE brings to the aftermarket? This Academy forum takes on this question.

Join ASE’s Trish Serratore and shop owners Amy Mattinat and Eric Carlson in an important discussion on the value proposition of ASE. We talk consumer education, the importance of messaging from the top down has a big factor if the technicians will keep up their certifications and become a Master Technician. The discussion flows to consumer awareness and the new ASE site geared to consumer knowledge and awareness of ASE.

ASE has been around since 1972. They are the only industry driven credentials in the industry. Getting behind ASE certifications will be a strong differentiator as technology and the skilled workforce

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THA 008: Concierge Service – The Next Frontier

Is Your Customer Service Exceptional? Need to Lead in Your Market?

The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.

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THA 006: Managing a Negative On-Line Review

These industry colleagues agree to never ignore and learn from a bad review.

Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.

It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.

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THA 005: Must Attend Training Conferences

Having a strong training culture is an important discussion point in this Town Hall Academy.

There are many choices for aftermarket technical training. Technicians need to schedule a minimum one major event a year. Our panel of experts touch on the need for training policies, budgets and supporting the vendors that make these events affordable. Also discussion points on Vision Hi-Tech Training and Expo and Automechanika.

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RR 232: Dennis McCarron – On Sales

Do You Have the Technique to Close More Sales?
 
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
 
Our customer doesn’t come in wanting to buy something.  It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.

All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.

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RR 231: Tony Tatich from TMT Complete Auto Service Center

How do you integrate a second-generation millennial into a succession plan?

Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.

Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.

He’s doing a lot of things right. See how many you agree with.

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THA 004: Preparing Your Business For Sale

Preparing Your Business For Sale brings real world experience from a shop owner that just sold his business, one that is starting his succession plan and a business coach and consultant to bring the objective and metrics to this discussion.

Join Gary Plimmer, Ron Haugen and Bob Greenwood for this very frank and game changing Academy forum.

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