Archive for June 2017

RR 234: Vic Tarasik – Major Accounts Director at RLO

What is your next calling? What are your plans after you sell your business?

After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.

In the interview Vic’s shares the typical challenges a passionate technician goes through in learning how to run a good business. Vic goes over five of his ten Life’s Lessons; things he learned along the way that molded him as an entrepreneur. He tells us what he is doing today that continues to bring value to the industry.

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RR 233: Brian Weeks from atc AutoCenter

How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.

Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.

Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.

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THA 009: ASE Value Proposition -Consumer -Shop Owner -Technician

Do the consumers, technicians and shop owners appreciate the value ASE brings to the aftermarket? This Academy forum takes on this question.

Join ASE’s Trish Serratore and shop owners Amy Mattinat and Eric Carlson in an important discussion on the value proposition of ASE. We talk consumer education, the importance of messaging from the top down has a big factor if the technicians will keep up their certifications and become a Master Technician. The discussion flows to consumer awareness and the new ASE site geared to consumer knowledge and awareness of ASE.

ASE has been around since 1972. They are the only industry driven credentials in the industry. Getting behind ASE certifications will be a strong differentiator as technology and the skilled workforce

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THA 008: Concierge Service – The Next Frontier

Is Your Customer Service Exceptional? Need to Lead in Your Market?

The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.

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THA 006: Managing a Negative On-Line Review

These industry colleagues agree to never ignore and learn from a bad review.

Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.

It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.

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THA 005: Must Attend Training Conferences

Having a strong training culture is an important discussion point in this Town Hall Academy.

There are many choices for aftermarket technical training. Technicians need to schedule a minimum one major event a year. Our panel of experts touch on the need for training policies, budgets and supporting the vendors that make these events affordable. Also discussion points on Vision Hi-Tech Training and Expo and Automechanika.

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RR 232: Dennis McCarron – On Sales

Do You Have the Technique to Close More Sales?
 
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
 
Our customer doesn’t come in wanting to buy something.  It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.

All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.

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RR 231: Tony Tatich from TMT Complete Auto Service Center

How do you integrate a second-generation millennial into a succession plan?

Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.

Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.

He’s doing a lot of things right. See how many you agree with.

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THA 004: Preparing Your Business For Sale

Preparing Your Business For Sale brings real world experience from a shop owner that just sold his business, one that is starting his succession plan and a business coach and consultant to bring the objective and metrics to this discussion.

Join Gary Plimmer, Ron Haugen and Bob Greenwood for this very frank and game changing Academy forum.

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THA 003: Top Qualities of a Service Adviser

The service adviser has an important role in the automotive service industry.

Listen to a discussion with Ron Haugen from Westside Auto Pros in Des Moines Iowa and John Epstein from John’s Automotive Care in San Diego, CA.

Why should advisers understand and monitor their benchmarks, establish goals, and have access to them? They need to be able to connect with a broad range of people and personalities to include the customers, fellow coworkers and vendors. Service advisers also need to be able to stay calm under pressure and handle all the minor details. Many more learning moments presented by your industry colleagues.

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THA 002: Resolutions

Resolutions are set at the beginning of the year and broken within weeks. This discussion from your industry peers shows how to create and hold on to your resolutions/goals and make things happen.

Join Barry Barrett Director of Training at RLO, Bill Nalu owner of Interstate Auto care in Madison Heights, MI and Jerry Kubitsky from Summit Transmission of La Mesa, CA

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THA 001: How to Improve Customer Loyalty

All business strives to build customer Loyalty.

In this episode we talk with Jody DeVere, CEO of Ask Patty, shop owner Greg Skolnik from Motor Works in Rockville, MD and John Eppstein owner of John’s Automotive Care in San Diego, CA.

Jody, Greg and John shared their tactics and strategies to build a loyal customer following.

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RR 230: Technician Round Table Part 2 -Heipp – Landry -Fanslow

What do Three Diagnosticians think about Silver Bullets, Critical Thinking and the Future of Diagnostics.

Bob Heipp, Peter Landry and Matt Fanslow, bring a big dose of their passion to the second technician round-table. This discussion generated talk on important and trending topics, that for these working techs, are important.

In this episode Bob, Peter and Matt expressed their feeling on technician pay, computer skills, augmented reality, and flat rate among others. There are over 20 key talking points. Invest in understanding how these three professional technicians and trainers look at the industry, especially the commitment to perpetual training and for creating a better and sustaining aftermarket.

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RR 229: Ciara Pegoda – Leadership 2.0 – Part 3

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 228: Ciara Pegoda – Leadership 2.0 – Part 2

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

Listen and view episode notes