Social Media: A contrast of Two Strategies to Engage your Customer
This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.
Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.
Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.Listen and view episode notes
The Future of Our Industry Speaks Out on Tech, Technology, Millennials, DVI and Customer Service.
Scott Buckley and Steve Bullins from Buckley’s Personalized Driver Care bring a refreshing look at our industry. You’ll be happy to hear this duo speak on so many topics.
All the while you are listening, consider these guys are the shop owners of the future and will help guide and steer our industry for many years to come. We’re in good hands.Listen and view episode notes
How strong is your social media strategy?
Many service professionals wonder how valuable and important a great social media presence is to connect with their customer’s digital DNA.
Learn from early adopters Frank Leutz from Desert Car Care and Greg Buckley from Buckley’s Auto Care. These two service professional entrepreneurs are sharing their strategies and how-to concepts for creating or improving your social media presence.Listen and view episode notes
Jeff and Candace Buckley, a husband and wife team, have been providing services to their customers in Midlothian, TX for over 20 years at their service business called ‘My Fathers Shop’. This episode is all about the ‘Little Shop that Could’. Why, because the entire team at My Fathers Shop is Jeff and Candace. How…Listen and view episode notes
Greg Buckley from Buckley Auto Care in Wilmington, DE has been a previous guest and did an entrepreneur interview back in episode 19. A classic … don’t miss it. After hooking up with Greg in Detroit in summer 2015 at NACE/CARS and attended two seminars he was teaching, I knew that we needed to have…Listen and view episode notes
Greg Buckley of Buckley ‘s Auto Care says it was a thrill working alongside his dad, when he was eight years old, pumping gas. This 49 year legacy business has 5 bays, 3 techs and 2 service writers. He is a busy man being a member of ASA, an ATI Coach, a member of the…Listen and view episode notes
Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?
Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.
Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.Listen and view episode notes
The 300th Episode Retrospective
For the first-time podcast host, Carm Capriotto is in the interviewee seat. Seven aftermarket professionals ask Carm questions that discover the attributes and purpose of the aftermarket’s premier podcast. He shares some very personal stories and chronicles some behind the scene moments.
You’ll learn about what makes Carm tick, how it all started and what his thoughts are for the future. He is so proud of the audio library made up of the voices of the aftermarket. The guests who trusted Carm to get their story told so that all ships rise, is the pure foundation of the value of the podcast to the industry.Listen and view episode notes
Are you viewing your client and their car as one?
There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as ‘one life condition’ is the foundation of this Academy discussion.
Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.
They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.
There are plenty of cars to repair, and you must maximize your staff’s training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.Listen and view episode notes
Business Management and Technical Training Converge at ASA-PA Super Saturday Event.
This single day event in Warminster, PA featured a technician and business owner training track for east coast aftermarket professionals. Modeled after the TST Big Event and Vision Kansas City, you’ll get a behind the scenes feel with the Chairman and co-chairmen as they talk about the need and value of continuous training.
On top of this formative interview catch, all the names that are dropped and see the show notes to find interviews from the trainers, vendors and shop owners that have their own interview on the podcast.Listen and view episode notes
Do you need a quick new idea that will give you an edge on your competition?
In this Academy lesson get 21 TIPS that have been implemented before to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.
Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.Listen and view episode notes
Where Should You Invest Your Marketing Dollars? Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice,…
This Academy Panel says Social Media is the Most Important Marketing Tools at your Disposal.
Carrie-Lynn Rodenberg, Greg Buckley and Ron Haugen discuss their views on the power of social media. They talk about the value of posting, how they do it, the frequency, and where they get content. The panel discusses the long term viability of websites and the growth and power of Facebook and Google into the future.
Greg Buckley shares his five “E’s”: Educate, Engage, Entertain, Entice and Elevate as it relates to Social Media. Ron Haugen shares his inspirations for posts and a sure method to grow your likes.Listen and view episode notes
The Future is Now. Are You Preparing for the Future of Automotive Repair?
Held in Detroit on May 18th & 19th, 2017 and presented by ASA, Automotive Service Association, Connected CARS (Congress of Automotive Repair & Service) and organized by Donny Seyfer. This training conference brought industry trainers, automotive engineers and service professionals from all parts of North America to learn about rapidly advancing vehicle technology. Participants got an important glimpse into the world of the connected car with in-depth and detailed looks at ADAS, Next Gen Vehicle Networks and the future of diagnostics.
Listen to a compilation of seventeen of your industry peers as they discuss their reaction to this top industry event. There is no time like now to best understand the speed and gravity of technology. This conference helped serve up the enormous opportunities that lie ahead for the ‘connected’ service professional.Listen and view episode notes
We’ll I believe you are in for a treat. A kind of behind the scenes of the last 100 episodes and some engaging talk on a few hot industry topics with my invited guests Jerry Kezhaya, Greg Buckley and Bill Nalu. I also invited all former guests, I call my alumni, to join in using…Listen and view episode notes