Make Every Detail Count: What Message Are You Sending to Customers? [RR 932]

Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
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Overcoming Struggle: You Must Pivot [THA 369]

Culture, Leadership, and Growth: This episode isn’t just about the nuts and bolts. It’s about the heart and soul of business—people, leadership, and culture. Shari Pheasant and Kenny Wedow don’t just share their successes; they get real about the struggles, too. They’ve both seen firsthand how the right climate can turbocharge a team’s performance and drive success.
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So You Think You Understand Coolants? [RR 931]

Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency.
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Al Dente Excellence: The PASTA Method [RR 930]

Jennifer Filzen explores the “PASTA Method,” a business management approach focusing on company culture and employee engagement. Praise your employees, Ask them for input, Share information, Trust them to do the right thing, and Allow them to act upon their instincts.

A personal story from Jennifer’s Rome, Italy visit illustrates the method’s principles in action, emphasizing exceptional customer service and the importance of standard operating procedures. The episode highlights the importance of a positive work environment for business.
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Meet the 2024 Mobile A/C Pioneer Award Winners [THA 368]

Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, Carm Capriotto discusses the automotive air conditioning industry with Peter Coll and Pioneer Award Winners Larry Hays, and Tom Massey. They explore the evolution of air conditioning systems, the importance of collaboration, and the role of MACS in advancing the industry.
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But! However! Replace Them.

Move from But or However to NOW. Guilty, Your Honor, as Charged. ‘But’ is a staple word that we use all the time. It shouldn’t be. Rod Olson, Dan Taylor, and I, in a recent episode titled: “Speaking Greatness Into Your People,” Episode 889, hammered some hot topics about recognition, language, and teachable moments. A…

Preventing Water Pump Comebacks [RR 929]

Recorded at MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Frank Woodson from Gates discusses the importance of proper vehicle maintenance, focusing on water pump failures and electrolysis in cooling systems. Frank explains that 70-72% of water pump failures are due to weep leaks from seal failure, often caused by neglected coolant. The episode highlights the significance of thorough diagnostics and maintenance to avoid unnecessary repairs and ensure vehicle reliability.
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Engineering School Taught Me How To Think [RR 928]

Recorded Live from MACS (Mobile Air Climate Systems Association) 2024 Training Event & Trade Show, shop owner and MACS board member Tim Iezzi discusses his family’s legacy in the business and his passion for air conditioning and being a perpetual student. Tim also shares his experiences in working alongside other local shops, particularly when specialized services are required. This spirit of mutual support and knowledge exchange is what propels the industry forward, ensuring that we all benefit from shared wisdom. 
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2024 Outlook with the Aftermarket Radio Network [THA 367]

Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
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“Not Your Grandfather’s Air Conditioning Anymore!” [RR 927]

Live from MACS (Mobile Air Climate Systems) 2024 Training Event & Trade Show, Michael Ingvardsen discusses the evolution of thermal heat management, the importance of training, and the challenges of new refrigerants. Michael emphasizes the need for compatibility between components and refrigerants, and the role of distributors in ensuring product reliability. The episode highlights the complexity of modern air conditioning systems and the value of specialized knowledge in the field.
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Which Scan Tool Should I Buy? Vision Hi-Tech Training & Expo 2024 [RR 926]

Insights to the Vision Hi-Tech & Expo 2024 Class “Which Scan Tool Should I Buy?” on Thursday, February, 29, from 1pm-5pm. Our panel discusses the importance of tailoring scan tool recommendations toa technician’s specific needs, including the car lines they work on, their budget, and the features they require. Don’t sit on the value of seeking advice from experienced users and trainers to make informed decisions.
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Service Advisor Role Play #7 [THA 366]

Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
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Automotive Training: A Business Strategy [RR 925]

There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training’s vital role in enhancing customer service and business success.

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Does Luck play a role in our success?

Balancing the roles of hard work and luck in achieving success is a fascinating and complex topic. We do say that hard work and luck have contributed to our success. Hard work requires discipline, dedication, and perseverance for sustained effort. Luck can be attributed to opportunities or chance encounters, etc.  Hard work can create opportunities…

Unpacking the Dynamics of Consumer Choice and Pricing [RR 924]

The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
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How Can Parenting Lessons Improve Your Business Leadership? [RR 923]

A reflection on the rewards that come from the challenges of parenting and leadership. The joy lies in witnessing individuals—be they our children or our employees—discover and develop their passions and talents. As leaders and parents, our greatest contribution is to offer guidance and support, fostering an environment where intrinsic motivation and self-assessment can flourish.

Bill Nalu uncovers the essence of effective parenting and leadership lies in the ability to inspire and guide without overshadowing the individual journeys. 
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The Role of The Reservationist in Auto Repair [RR 922]

Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.

Learn about the rise of virtual service advisors and how they’re reshaping the industry.

Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
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Multiple Labor Rates [THA 364]

Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.

Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates. 

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Technician Attraction Blueprint [RR 921]

Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues. 

If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
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Hello 2024!

We are twenty-two into the new year. So, big deal, right?  Did you set any goals for 2024? Complete your 2024 financial budget? Reveal to your team your ongoing plans for ‘24 for growth and improvement? Too bad that we need a year to flip over on the calendar to re-think our personal and professional…

From Dealership to Mobile Mechanic [RR 920]

Explore the challenges and benefits of mobile mechanics, Jesse’s future ambitions for a physical shop, and the value of mentorship in the automotive industry.

Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.
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Coaches Lab: When Will Shops Stop Doing Work That They Don’t Get Paid For? [THA 363]

It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
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I’m More Than Just A Mechanic [RR 919]

Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan’s 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience.
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Understanding Intangible Holes in Your Business [RR 918]

Dave Schedin dives into the significance of emotional intelligence (EQ) in personal and professional development. He discusses how recognizing and managing emotions can lead to business success and shares how his own growth in EQ has helped his clients improve their businesses. The conversation covers the impact of fear and limiting beliefs on decision-making, the importance of stepping out of comfort zones, and the value of self-awareness. 
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