Where Should You Invest Your Marketing Dollars?

Where Should You Invest Your Marketing Dollars? Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice,…

Read Full Post

Simple Solution to Minimize Cooling System Comebacks

Simple Solution to Minimize Cooling System Comebacks Bobby Bassett, the Manager of Training North America for Gates Corporation shares important facts about cooling system repairs.  LISTEN HERE. Bobby provides the simple secret to maximize customer satisfaction when you replace a water pump. The stats on alleged defective water pumps is staggering and that is why…

Read Full Post

What about that old journal?

A great discovery in Oklahoma City when chalkboard drawings from 1917 were found at a high school. While remodeling Emerson High School, contractors found lessons nearly 100 years old underneath old chalkboards that were to be replaced with new whiteboards. The school principal said ‘It was like a spiritual moment because people who had lived…

Read Full Post

Gold Mine

There has been a lot of pictures of cabin air filters on social media lately and many blogs written on why they need to be serviced. This blog is a reminder of the great opportunity Cabin Air’s provide to a shops bottom line. Occasionally the cabin air is called the forgotten filter because it may…

Read Full Post

Retention: Six To-Do’s for Customer Retention

Just as much effort is needed into finding new customers as it is to keeping your current customer base. Here are six pointers on maintaining a relationship with your current customers. Show it. Never consider that you’ll get the next transaction. Loyalty today is based on the last experience your customer had with you and his/her knowledge…

Read Full Post

Do you suffer from Situational Awareness?

Did you hear the news? American distance runner Molly Huddle lost the bronze medal in the world championships in Beijing recently because she celebrated what she thought was a win too early. The headline August 26th, 2015: American runner’s early finish line celebration causes her to lose medal As I listened to local radio personalities discussing this…

Read Full Post

Nine differentiators to make your customers say WOW!

WOW

Southwest is different and continues to be. What other airline has copied or mimicked what they do that makes them a stand out? In general the answer is no one. They are known for a different boarding process, a great baggage fee program and no cost flight change program. Ever thought about your business? What makes it…

Read Full Post

Six Month Evaluation!

Chart

What have I learned, so far, this year … or my half year checkup. You can do something you are passionate about if you commit and go all in. No half-way, no fringing. It takes a plan and a focus and belief. It’s the road you choose and the forks in the road that defines your trip and your…

Read Full Post

Five Reasons to Love Podcasts

Podcasting is on fire. Guess who just started a podcast? Jack Welch, former chairman of GE has launched. Mark Maron’s WTF podcast had the president on in July 2015. Podcasting was birthed in 2004 through the merge of the words iPod and Broadcasting. Podcasting is growing at great clip and listeners are locked and loyal.…

Read Full Post

Hungry? Where’s the Food Truck?

The quickest way to a man’s heart is through his stomach (That also applies to women). Growing up I heard that many times. I know it to be true. We are all pushovers for a good meal. Breaking bread with family and good friends provides a great feeling of love and togetherness. In business whenever…

Read Full Post

How Frank Lloyd Wright got me going for Broke!

Darwin Martin

It was a rainy weekend with close friends visiting from Florida. This summer has been very rainy so far; our payoff for a very long hard Buffalo winter (tongue planted firmly in cheek). But I digress. For Florida residents heading up north for a summer retreat is a smart idea to escape the ninety degree…

Read Full Post

Eleven Rules for Life!

It’s great to find a top ten or eleven list of great common sense rules that, for the most part, cannot be argued with. These can be adapted to your thinking in an instant. There was a time when these eleven where attributed to Bill Gates, but it is not true.  These are an excerpt…

Read Full Post

Top 10 List!

  Do you have a list of your top customers? I’m sure you do. However it may be in the wrong place. I’ll bet many of you have it filed in your head. A very safe place. You’ll never lose it! I suggest that list be written down, managed and known to your team. Your…

Read Full Post