Academy

THA 072: Technician Training Strategies & Rewards

Training Technicians is an Investment That Must Be Made and Funded.

Shop owners must create a learning culture in the business. This allows the entire team to understand the value of training. It doesn’t end at 5 PM. The shop owner must generate the profits necessary to invest in a comprehensive training program for the entire company.

All roles in the business including CEO, service advisor and technicians must be included in the strategy. Owners must lead the way by attending business management training. Training is a retention tool.

Listen on how to work with your suppliers to get the type of training on their local/regional training schedules. Listen for ideas on rewards and that associations are a great source for training.

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THA 071: Underutilized Shop Management Systems (SMS)

Underutilized Shop Management Systems.

The panel is all about max utilization for your SMS. You are going to learn a lot and maybe walk away with an action plan to better utilize your SMS.

Listen to Tom Ham, Automotive Management Network and shop owner of Auto Centric in Grand Rapids, MI, Scott Brown, from Diagnostic Network and shop owner of Connie & Dicks Service Center, Claremont, CA and David Roman Shop owner of Done With Care Auto Repair in Merriam, KS and Facebook Group Founder, Ask-A-Mechanic.

Among the talking points: There is a training gap on features and actual uses, cloud-based SMS is where we are heading, and it is the shop owner’s responsibility to request and get the training from your SMS supplier.

From a marketing and customer perception, when you are all digital and you come across as ‘high tech’ from counter to bays, it also puts you ahead of the pack and provides a certain level of differentiation.

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THA 070: Business Coaches LAB – Leadership

Business Coach LAB on Leadership

“Leadership is the capacity to translate vision into reality”. –Warren Bennis

The passion behind the vision is what makes people leaders. This is a first in an episodic series called the Business Coaches LAB. With me for the ‘Leadership LAB’ is Cecil Bullard, Bob Greenwood, Jude Larson, Rick White and Murray Voth. Find the coaches bio, previous podcast episodes and their companies website on the show notes page: remarkableresults.biz/a070. Also, find the cliff note ‘talking points’ there that can act as a great action to do list for you.

We get into some very deep discussion on the value of leadership, but also on how you can start to be a better leader. Yes, leadership can be learned and practiced. The value of this lesson will bring you rewards for years to come.

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THA 069: Workshop – Service Advisor Roleplay

Listen In On Four Different Roleplays of Service Advisor and Customer.

In this new Academy workshop format, learn as four different themed role plays are, played out for you. In each role play there is a customer, service advisor and an observer/coach who sums up in their own words what was great about the role play. The observer also suggests ways to improve.

The ‘actors’ are Lauren Giver, Service Advisor at Los Gatos Auto Service Campbell, CA, Barry Barrett, Director of Training at RLO and Clint White Shop Manager at Coopers Auto Repair Specialists in Tacoma, WA.

Access your own skills as a service advisor with this roleplay workshop. Owners, consider roleplays as a teaching strategy. Find the key takeaways from each role play at remarkableresults.biz/a069

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THA 068: Why Just In Time Learning is Bad For Your Business

The Impact That Core Fundamental Training Will Have On Your Business And Career.

This power panel includes Donny Seyfer, Mark Saxonberg, Chris Chesney, Jeff Peevy and Bill Haas. They have the expertise and experience to give you a blueprint for your training strategy. From the Road To Great Technicians to the real world problem of Just In Time Learning … you can’t expect to make any money when you are learning in the service bay.

Yet there are many instances when you have to learn in the service bay because many of the problems you come across you have never seen before. And that is where core competencies come in. And the panel says, do not use Just In Time learning as an excuse not to have structured education.

We talk triage, structured training, service support resources and the importance of the Service Advisor as a critical component of getting the job done right the first time.

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THA 067: Your Ideal Customer Part 2 – Training Your Team To Embrace Your Avatar

Your Ideal Customer Part 2 – Training Your People to Understand and Embrace Your Customer Avatar.

Knowing your ideal customer is an important part of a very successful business and helps define who you want as your customer. Commonly called your customer avatar, or your cardboard cut-out you are defining a customer that trusts you and are advocates for you.

These customers are least likely to stray and are most likely to recommend you because they are also advocates. You must talk to your ideal customer and find out what makes them tick.

In this episode find out the many ways you can engage your team to embrace your ideal customer. Hear from Ron Inchausti Coast Motor Werks in Irvine, CA, a multi-shop owner, Brian Weeks from [atc] Auto Center, a 3rd generation multi-shop owners from Augusta, GA and Patrick McHugh from Bimmer Rescue in Richmond, VA.

Part one is Town Hall Academy Episode 56

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THA 066: Periodic Motor Vehicle Inspections

A discussion on the state of mandated periodic motor vehicle inspections.

There are only 14 states in the US that have some sort of mandated vehicle inspection. There had been almost twice that amount. There is momentum to eliminate these safety inspection programs.

The panel discusses the reason we are at such a low level and what needs to be done to help arrest additional states from phasing out any more inspection programs.

With Carm, recorded live with a studio audience is Robert L. Redding Jr., ASA Legislative representative, Joe Battista, the Vice President of Sales and Business Development for Parsons Corporation, and shop owner Sybren van der Pol, an ASE Master L1 Technician and owner of Adolf Hoepfl & Son Garage, in Houston, TX and serves on the local ASA Houston chapter Board of Directors.

Listen to find out what you can do to help bring awareness to safety inspections as all aftermarket professionals see first hand the number of unsafe vehicles traveling our roadways today.

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THA 065: Your SMS Data – Who Controls It?

Do You Have Control of Your Business Intelligence Data?

Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?

These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).

Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.

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THA 064: Workplace Organization the 5S Method

Workplace Organization: Waste. Clutter. Standardize. Improved Efficiency.

5S came from the Japanese and the concept of Kaizen, continuous improvement. 5S is a method to improve workplace organization. The 5S’s are Sort, Set in Order, Shine, Standardize and Sustain. The benefits of 5S helps you eliminate waste, and in many cases reduces your steps, minimizes injuries, and removes clutter.
Start by finding the simplest task. Perfect it and move on to the more complicated.

This panel has the expertise and experience to help you on the process of improving your workplace organization. Pat Brown retired from Cooper Tire and learned lean and took the manufacture training to translate 5S into shop management working with Twenty Groups for DSP (Dealer Strategic Planning) Twenty Group, Keith Tucker form Triple ‘T’ Tire in Dyersburg, TN and Brad & Ryan Goff from Rogers Tire in Caldwell and Meridian, ID.

Learn about 5S and how these shop owners translated the method into improve processes where they saw a measurable difference in their operation including the generation of more revenue.

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THA 063: Making Business Partnerships Work

The Qualities of a Good Partnership or How to Make Partnerships Work.

Partners and brothers Vinnie and Anthony Lucido from CoAuto, Community Conscious Car Care in Reno, NV and partners Shawn Kline and Jeremy Austrum from Next Generation Auto in Baldwin, WI., share how they make their partnership work.

They share advantages and disadvantages of having a partner, the role of each partner, and the qualities of a partnership. They say that knowing each other’s communication style or DISC respects each other’s way of getting and sharing information

These partners believe that their business coach has improved the partnership. These partners also share the pitfalls or challenges that can creep into a partnership. You’ll also hear about buy-sell agreements, life insurance and work-life balance.

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THA 062: Come Backs – Prevention, Reputation and the Cost

The Dreaded Come Back: The Keys To Prevention.

Comeback prevention starts at the front door. It is all about communication. Writing enough information to the technician the better he/she can handle the diagnosis.

To improve the end product and to reduce comebacks, you must build quality into the repair process. Quality control checklists at the end of the repair can only do so much. Quality, not quota, is the strategy you need to adopt to reduce comebacks. You should always be looking to improve. Your processes will drive a well-managed quality program.

The quality of parts today is in question and you need to pay attention to comebacks so your costs and reputation are managed. Tracking every comeback is a necessity if you are going to reduce your comebacks.

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THA 061: Know Your Daily Sales Break Even Number

The Rule of Holes: Know When To Stop Digging

Knowing your break-even point — the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business.

Knowing the break-even point is helpful in deciding gross margin on parts, labor rates, setting sales budgets and preparing a business plan. If you do not reach your daily break-even then there is a great chance that you had a loss of profit for the day.

This episode provides a worksheet download for calculating break-even. The numbers will come from your financial statements. Your accountant can also provide them. The key to knowing your break-even set the tone when you are reaching for your profitable sales goal. You’ll know what the minimum excepted number is without digging yourself into a hole.

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THA 060: How To Get Value From Recorded Service Calls

How To Get Value From Recorded Service Calls

Listen and learn from Rena Rennebohm, service advisor coach and the Chief Training Officer of ACT Group, Keith Williamson, president of Williamson’s Repair and Tire in Bondurant, IA and service advisor Lauren Giver, from Los Gatos Auto Service in Campbell, CA.

Listening to just one side of a customer call does not do justice in improving and training your service advisor. Service advisers need quality training, no different than technicians and business owners and the recorded phone call is an important element to that training. Save good calls and go over what a good call sounds like. If your shop does not record calls, then get your shop secret shopped. You’ll be convinced.

Find one phone call that works play it over and share it with your team; you will grow your business. Recorded calls and coaching helps to convert and opens the learning to be a better communicator. A great outcome of recorded calls is the opportunity to make changes to your policies. You’ll discover what works and what doesn’t.

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THA 059: Critical Daily Actions That Matter

Shop Owners Must Do’s: Daily Actions that Matter: Why Routine Matters.

We had a very deep discussion on critical daily actions that will keep your business compliant and running smoothly. You’ll walk away with a strong sense of discipline in building a daily task list that you stick with. Without proper planning and a strong checklist, that you are accountable for (or that you delegate), too many slips through the cracks and eventually crashes into your well-intentioned routine.

Bambi Crozier wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR, Mark Goldsmith Mark’s Independent Service in Chatsworth, CA and Rick White Rick is President and Lead Coach for 180BIZ bring their great insights on the importance of planning to be a strong business leader and watchdog.

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THA 058: How to Become the Employer of Choice

How to Become the Employer of Choice.

Join Ryan Clo from Dubwerx in Cincinnati, Dwayne Myers from Dynamic Automotive in Frederick, MD and the Director of Training at RLO, Barry Barrett.

You have an opportunity to listen to three of your aftermarket colleagues who will share their perspective on becoming the employer of choice. We opened up some great thinking pathways to help you create and improve your position in the marketplace when it come to attacking and keeping great talent.

We talk the extreme importance of creating and having a great business culture, career ladders, putting your people front and center in your business, pay, reputation and so much more.

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