Without Customers You Have No Business.
One of the most important jobs of a service professional CEO is to be a marketer; to make the phone ring. In this episode Ron Ipach, co-founder and President of Repair Shop Coach will share with you a very simple tactic that he says could double the number of visits from your customer. Ron is known as ‘Captain Car Count’ and he received that moniker from one of his customers many years ago and it stuck.
Ron has some very simple strategies on how to create business from the customers you’ve already served. You’ll hear some very profound stats on the number of messages we are bombarded by each day and how you can get through the clutter of emails, texts, ads, social media and ‘market’ to your customer.
Ron’s got a simple message to share. “Pay more attention to the people you’ve done business with in the last year.” Get them to move to a more experience relationship with you than a transactional. Invite them back in the shop.Listen and view episode notes
The Four Cornerstone Approach to Service Counter Success
David Eschbach shares his method for improving the relationship and experience with the service advisor and customer.
Here is an in-depth discussion on improving your service counter. It is no secret, we have great people on our service counters and a regiment of training brings fresh ideas and helps tighten your customer relationship.
David shares his Four Cornerstone approach to service counter success. It is a simple process as we look to your customer and discover: What is Broke, Why is it Broke, and then give them a Statement of Benefit and Recommendation and finally Explain How are we Going to do the Repair. Of course, money is a byproduct of a great service experience.Listen and view episode notes
Everything You Ever Wanted To Know About Hiring and Leading Millennials
Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.
If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.
Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.Listen and view episode notes
Let’s Do Some Math on the Foundations of a Million Dollar a Year Shop.
As a 36 years industry veteran and he’s been a business coach for the last 17 Scott Wheeler holds numerous ASE credentials and we jump into some extremely important topics of discussion that will have you engaged and shaking your head slowly up and down as you will relate to many of our key talking points.
Don’t shy away from the financial discussion. These are some of the most critical topics for a successful business. Life is a big math problem and we do some of it here.
From the tech shortage to learning leadership qualities and the extreme importance of good financial statements Scott Wheeler covers a broad range of important aftermarket subjects.Listen and view episode notes
Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?
Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.
Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.
Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.Listen and view episode notes
Do You Know Why the Success of your Business is Dependent on Setting Huge Long-Term Goals?
Bob Cooper, President of Elite Worldwide share his five principles of success. He explains why having BIG goals is important to personal and business success. Bob has brought his expertise to the automotive industry as a trainer and a coach. He has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army.
Bob gets into the details on his five principles and offers a special bonus; the CEO’s job description.Listen and view episode notes
Stop with the millennial Nonsense
Dennis McCarron, formerly Bridgestone’s National Management Instructor, joined Dealer Strategic Planning, Inc. (DSP) as a group facilitator and is now Executive Director.
At DSP, Dennis and his team help independent aftermarket dealers manage the financial, branding, and human resource aspects of running a business.
Dennis shares his passion on the value of twenty groups, the importance of cash reserves, the power of payroll management and suggests that it is time to embrace the millennials as great customers and employees. A solid interview with great lessons.Listen and view episode notes
Ever Thought of Creating Training Videos of your Standard Operating Procedures?
Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.
Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.Listen and view episode notes
Three Aftermarket Business Coaches Affirm that Shop Owners Need to Become the CEO of Their Company
Join Bob Greenwood, Bill Haas and Barry Barrett as they bring a thoughtful and lively discussion on the need for business owners to make an important step and find the professionalism and become the CEO of their company.
They say it is not easy and requires training and support from their peers and even a business coach. Most importantly is the need for an accountability partner or mentor. Business is tough today and shop owner need an enormous amount of help to transfer from a trade mentality to a professional environment.
Business consultants are the cheapest employee in the business, they say and touch on family, wife, leadership, competitors, making errors, and getting out of the way of your people and let them do their job.
How to become a sought-after business, that everyone wants to work for.
Jude Larson the president, owner and lead consultant for JML Real Solutions uses his rich experience and business success as he works with service professionals to re-engineer their businesses.
Jude shares ideas on how to become a legendary or sought-after business where top performers want to work and why company culture is precious and you need to build it and protect it. Jude also asks every client to review their business from a 30,000-foot view to gain a perspective and build the right priorities for their business.Listen and view episode notes
Did you know that your customer relationships are considered an asset?
International best-selling author, world renowned speaker and president of the Cathcart Institute, Jim Cathcart is a worldwide leader in relationship selling and personal and professional development. He is one of the most award winning professional speakers in the world.Listen and view episode notes
Do you accept a level of underachievement?
Rodger Bland is a lifelong pursuer of his full potential. For the past twenty years he has dedicated a large part of his life’s energy towards the study of success. He’s learned that even the most successful among us, seldom if ever, realize their true full potential in life.Listen and view episode notes
Understand the power and impact of training, exit interviews, employee safe-zones and knowing your numbers.
With more than 38 years of experience as a Technician, Service Advisor, Service Manager, General Manager, Automotive Business Owner and now as one of the Premier Automotive Business Coach & Training specialists, Ray brings a unique skill set to the table. Automotive Coaching and Training (ACT) Group is built around supporting automotive business owners facing struggles in today’s business climate.Listen and view episode notes
During high school and college Murray Voth, owner of Freedom Consulting and Training, learned to service and repair both motorcycles and airplanes while he finished his commercial pilot’s license. After college, Murray’s research skills were honed while doing a community research project; as a result, he was hired by a firm doing research and development in…Listen and view episode notes
Maylan Newton from ESI – Educational Seminars Institute is making his second visit to the podcast. Maylan is a business coach, trainer and industry speaker. Catastrophic Failure of Me. Maylan experienced a life changing event on December 30, 2014. He pulled through it and he has been on a crusade speaking about the lessons he learned.…Listen and view episode notes