Service Professional Series

RR 319: ASA Northwest – Jobst, Smith, Kelley

Ask for help. Offer help. Reaching out to help your peers.

Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.

The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.

There is a strong message to young shop owners that cannot be missed.

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RR 313: Taurayi Raymond Sewera from Truck Tech & General Services

The Trip To Vision KC 2018 was 9,000 Miles. One Way.

There’s nothing too hard if you are determined to work hard enough. Do not underestimate your talent; you may never know where it will take you. Words from Taurayi Raymond Sewera. He is a shop owner from Zimbabwe, Africa. Taurayi is the only ASE certified technician in Africa and is building a new 20 bay shop he says will be opened by August 2018.

He employs 12 technicians and will fix anything with an engine from a lawnmower to a giant earth moving excavator. He is committed to training and has made the trip to Vision KC two times. He’s befriended many technicians in the US and takes ASE tests on every visit to the US. Learn about his story, the Zimbabwe economy and the most popular car he works on. You’ll be surprised.

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RR 311: Scott Pelava from Lonsdale Auto Works

Stronger and Better Because of the Challenges He Faced

Scott Pelava a fellow shop owner from Lonsdale, MN has had an interesting road to success; sometimes rocky. Many shop owners can relate to tough times. Scott had the ‘grass was greener syndrome’ that happens to may shop owners and he faced some hard realities that running a business was different than being a tech.

Scott shares a very personal story of almost losing everything because of a plethora of circumstances he faced. Through his story, gain insights to help you prevent financial challenges that can overwhelm your life and business.

Pelava also wanted to share ideas and learn from his industry peers so he started a Facebook group called Automotive Shop Owners Group (ASOG). 

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RR 309: The Shop of the Future – Are You Prepared? Vision 2018 Town Hall

The Shop of the Future: Are You Prepared?

Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally be prepared for.

So happy to be able to present this audio recording from Vision 2018. With me are shop owners, Summer Gurerro from Affinity Automotive Services, Inc in Wichita, KS, Keith Williamson owner of Williamson’s Repair and Tire in Bondurant, IA, Trainer and Mobile Technician Eric Ziegler form EZ Diagnostics, Chris Chesney the Senior Director, Customer Training at the Carquest Technical Institute and Donny Seyfer the Executive Officer of NASTF, the National Automotive Service Task Force and co-owner of Seyfer Automotive in Wheatridge, CO.

Many great thoughts that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.

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RR 308: Mike Bennett from Mike’s Kars and an ATI Coach

Why Don’t Shop Owners Bring the Same Level Of Curiosity They Had As Techs To the Business Side Of The Business?

Mike Bennett from Mike’s Kars in Gettysburg, PA is a full-time business coach for ATI. His personal light bulb moment was when he realized he needed more training on business and leadership. That training changed his business. As Mike prospered he realized that he wanted to share his success by coaching other shop owners.

Mike say the best employees are empowered and understand their role and that great leaders show their people how to succeed. Learn what Mike believes is the most important part of building a great business and what happens when you gain control of your business.

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RR 307: Chris Cloutier – Entrepreneurial Lessons from a Serial Entrepreneur

Accept the Struggle and Find a Way to Continually Improve your Entrepreneurial Journey.

Chris Cloutier and I had a great conversation, passionate at times, on entrepreneurialism. Chris is a serial entrepreneur and has some wise words and experience at it. We talk bootstrapping, cash is king, the struggle, trusting your gut, leadership and even salesmanship. Don’t shy away from these topics – the discussion just may set you off on a better course. Chris has the scars, like all of us, which are the lessons we all learn as we march toward an improving and brighter future.

This interview is going to cement much of what you know about growing a business, and some of our talk will hit you, I hope, smack in your entrepreneurial soul and get you to understand the journey you are on a little better.

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RR 302: Lisa and Kevin Eckler

Never Too Late to Get a Business Coach to Help Put the Business on the Right Path.

This interview is for anyone who started a business and took time to discover that their talent as a top technician didn’t help when it came to run a business. Lisa and Kevin Eckler from Foreign Car Specialists in Poughkeepsie, NY bring you a very raw and transparent story of their business evolution.

Kevin shared his story so that you will benefit. His business acumen wasn’t as good as his talent as a technician. He gives great advice to anyone who is struggling to make money.

Lisa is new to the business and they married four years ago. They took their blended family and business struggles head-on. Their story is fit for the ages and I know many can relate to the challenges they’ve overcome. 

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RR 301: Matt Purselle from Revolution

Treat every customer like you would your mother.

Matt Pursell the guy with the bow tie owns Revolution in Decatur, GA. As a Mercedes Benz and smart specialty shop his customers expect a level of service indicative of the brand of car they drive. Matt shares how they deliver exceptional customer service. The growth rate in the business is 10% with no advertising budget for new customers and referrals has driven his success.

Matt also stands out as a differentiator in other ways. Imagine if you will it is July and you are a customer, you just may go home with a vegetable right from the Revolution garden. How cool is that? Matt explains they grow their customers like they grow their vegetables. His culture and customer service in his company is built upon this premise: Treat every customer like you would your mother.

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RR 299: Christopher Petersen from Northwest Automotive

Shop Owner For Only 2 ½ Years Makes Big Moves: Buys a Building And Retrofits It Into a State Of The Art Facility.

Christopher Petersen from Northwest Automotive in Kalispell, MT has only been a shop owner for 2 ½ years. A twenty-two-year industry veteran, Chris made the leap to shop ownership and found himself owning two properties. He shares the story and explains that his bank showed the confidence in him to support these transactions.

Good take-a-ways here on DVI, and staying on the cutting edge of change. Chris says If it is not documented, then it didn’t happen. He’s got a porter on staff and he shares how important his people are to his culture and that his loyal and happy customers are a direct reflection of him putting his people first.

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RR 298: Mark Roberts from Schertz Auto Service

Shop Owner and Serial Entrepreneur Shares His Business Story.

Mark Roberts of Schertz Auto Service in Schertz, TX tells his story when the entrepreneurial bug hit him; he was 15 years old. Mark shares his journey and outlook on life and business.

He’s getting ready for his second branch and has implemented a succession plan. He shares his very strong outlook on family and the family unit in his business.

Mark talks about his culture, his techs pay plan, work-life balance, how his DISC profile works so well with his manager and his philanthropy efforts. He’s set up a trust to invest back in community and people.

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RR 294: Jeff Buckley & Jeff Matt on Social Media

Social Media: A contrast of Two Strategies to Engage your Customer

This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.

Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.

Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.

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RR 293: Brin Kline, AAM form Assured Auto Works

Shop Owner Stays on the Cutting Edge of Automotive Technology

Brin Kline owns Assured Auto Works in Melbourne, FL but never misses a technical training class presented by a top industry trainer. He can’t take the technician out of his business owners mindset.

Brin has set his goals to be a technical instructor at Vision KC some day. He works very hard on learning the technical side of the automotive. A proponent of day-time training and a member of many industry advisory councils like iATN and CTI.

Brin believes that every technician should take a business course to understand how business operates.

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RR 291: Bambi Crozier from Car Clinic and ASOG

Changing the Image of the Industry; One Customer at a Time.

Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.

With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.

Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’

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RR 289: Tony Adams from Weavers Auto Center

The Leadership Challenge

Tony Adams, Vice President of Operations at Weavers Auto Center in Shawnee, KS, has an inspiring story about change and leadership. Listening to stories like Tony’s, who have achieved success while toughing through challenges and learning from mistakes, can build strength in all who listen.

Tony admits to what all good leaders know; admit your mistakes, learn from them and move forward. It builds strong leadership. He shares his very transparent story. You’ll either relate to it or learn from it.

We all will experience a story like Tony’s at least once in our lives. Never stop learning and build a fire under your team to serve the customer.

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RR 286: Robert ‘Dutch’ Silverstein from A & M Auto Service

A Formula for Improving Reputation and Customer Trust

Robert ‘Dutch’ Silverstein has owned A & M for 19 years and is passionate about building customers for life. This episode has a strong continuing message of trust and integrity. If you have customers for life, Dutch’s story will solidify your strategy, if you don’t have customers for life, Dutch’s passion will help you understand how you can build a consumer into a customer and then into a client.

This episode showcases many powerful strategies, like customer education, the elimination of technician commissions, the important need to lift our industries image and reputation and that integrity and honesty is the only rule, if not he says, ‘Don’t Operate At All’.

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