Industry Women Series

RR 326: Sherri Stock from InMotion Auto Care

Five Years A Shop Owner and a Succession Plan in Place.

The secret to success, according to Sherri Stock is doing the right thing for the right reasons. No matter for your team members or your customers she is passionate to always treat people well.

Sherri Stock from InMotion Auto Care in Lincoln, NE has worked at dealerships for over 25 years and had the opportunity of a lifetime to go into business for herself. She shares some early strategies that has set up her succession plan.

We talk with the Sherri Stock, the ASA Midwest Service Facility of the Year 2017, about the power of a strong business culture, technician pay, business coaches, vendor partners and her commitment to technician training.

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RR 323: Jennifer Filzen from Rock Star Marketing

Your Story, Your Accomplishments Brings Authenticity To Your Website.

Jennifer Filzen from Rock Star Marketing helps shop owners bring their story to life on their website. Her purpose is to bring joy to millions of people and she has a proven method.

Jennifer says when you tell your story, you are being authentic and putting your company in the limelight.

There is an excitement level in this interview that will keep you engaged as we talk content marketing and how the power of your story connects you to your clients and prospects. We also get into her training seminar she held at Vision 208 called Fishing for Millennials.

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RR 320: Kathleen Jarosik from Xpertech Auto Repair

Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.

Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.

Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.

Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.

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RR 291: Bambi Crozier from Car Clinic and ASOG

Changing the Image of the Industry; One Customer at a Time.

Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.

With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.

Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’

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RR 284: Women In Auto Care Honorees

Women In Auto Care Honor Their Own.

The 2017 Honors for Auto Care Woman of the Year Laura Soave, Senior Vice President, Chief Marketing and Communications Officer, Federal-Mogul Motorparts, Female Shop Owner of the Year, Carolyn Coquillette, owner of Luscious Garage in downtown San Francisco and Auto Care Woman of Excellence, Jill Trotta, the Director of Automotive Group at Repair Pal.

The WIAC connect, empower and mentor women in our auto care industry. In 2017 they provided educational scholarships worth $65,000. More on that inside this fun and inspiring episode.

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RR 282: Jennifer Maher from TechForce – Technician Shortage – Solution Update

Moving Forward With a Solution to the Technician Shortage

Jennifer Maher, CEO and Executive Director of Techforce Foundation in her second interview on the podcast brings you the important updates to the Future Tech Success Campaign.

She outlines how you can help and explains the value of the iHUB repository of information, data and resources you will need to help at the grassroots level.

Discover the outcome of the case study done in the Phoenix school system. Learn how due diligence on our education system will make waves for the future technicians that are in the education system now.

All of us who earn our living in the aftermarket must get involved. Find important links to ‘raise your hand’ to help on the show notes page.

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THA 032: Aftermarket Brakes For Breasts Program – Can One Repair Shop Make a Difference in the Fight Against Breast Cancer? You Bet!!

Is it time to get involved in an industry wide fundraiser where 100% of the monies raised go to research on a breast cancer vaccine?

Yes you have many philanthropic commitments in your community and you are so very proud of your efforts, but consider this is an industry program started as a total grass roots program by aftermarket service professionals and as a total volunteer effort with 100% of funds the raised going to breast cancer vaccine research.

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RR 256: Rachael Wacha from City Auto Repair

Joined the Family business and doubled sales within a year.

Thirty one-year-old Rachael Wacha from City Auto Repair realized she was more like her dad than she thought. She also didn’t realize how important she was to the business.

You’ll be moved by her story and very open discussion of her very personal journey as she walked through life’s challenges and overcame them all. She has the tenacity to achieve every goal she sets for herself.

Having completed a succession plan to own the business, Rachael has joined a coaching and mastermind group. She is the president of the local ASA chapter and Is investing her time in vocational training and engaging with students.

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RR 249: Brenda & Brent O’Neal from Repair One Automotive

Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?

Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.

They believe that living in the same community as their business brings great value and recognition.

Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.

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RR 245: Kate Jonasee from K-Tech in Sebastopol, CA

Do you remember when you started in business? What humble beginning did you have?

Kate Jonasee from K-Tech and Pauline’s Auto worked her way across the country after graduating from automotive technology college in upstate New York. She persisted through every opportunity to own two shops in Sebastopol, CA.

Kate says she learned something along the way from every shop she worked at and always had the goal to own her own shop, let alone two and possibly more.
Listen to the smart choices she made along the way, what her personal motivations were and how she is working to improve herself and her business.

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THA 017: What Happens When The Phone Rings

What Happens When The Phone Rings?

Are you prepared with a clear mind and a clear and confident message? A big moment of truth with your customers is that interaction with the phone call.

Set yourself up to make a strong impact with every phone call. Focus, don’t multi-task, and practice your script and prepare to solve your customers’ problem.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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THA 010: Car Care Clinics For Women

Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?

Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.

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THA 001: How to Improve Customer Loyalty

All business strives to build customer Loyalty.

In this episode we talk with Jody DeVere, CEO of Ask Patty, shop owner Greg Skolnik from Motor Works in Rockville, MD and John Eppstein owner of John’s Automotive Care in San Diego, CA.

Jody, Greg and John shared their tactics and strategies to build a loyal customer following.

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