Industry Women Series

RR 245: Kate Jonasee from K-Tech in Sebastopol, CA

Do you remember when you started in business? What humble beginning did you have?

Kate Jonasee from K-Tech and Pauline’s Auto worked her way across the country after graduating from automotive technology college in upstate New York. She persisted through every opportunity to own two shops in Sebastopol, CA.

Kate says she learned something along the way from every shop she worked at and always had the goal to own her own shop, let alone two and possibly more.
Listen to the smart choices she made along the way, what her personal motivations were and how she is working to improve herself and her business.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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RR 229: Ciara Pegoda – Leadership 2.0 – Part 3

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 228: Ciara Pegoda – Leadership 2.0 – Part 2

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 227: Ciara Pegoda – Leadership 2.0 – Part 1

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 217: Stacia Hamp from Community Auto

Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.

Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.

Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.

Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.

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RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?

Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.

Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.

The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.

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RR 211: Judi and Dana Haglin from Haglin Automotive

Husband and Wife Team Keeps Careful Watch on all Details of their Business.

Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.

The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.

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RR 202: Bogi Lateiner and the Chevy Montage All Female Build

Bogi Lateiner creates an exciting opportunity with the 1957 Chevy Pick-Up Montage All Female Build.

Her mission is to create a learning opportunity for women interested in exploring the trades, and ultimately help attract new people to the industry.

Through the build project women from all over the country will be building the ’57 Chevy Truck that will be unveiled at SEMA 2017.

The episode takes you into Bogi’s world, her mission and passion with the project and a lot of behind the scenes on the project and how you can get involved.

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RR 201: Margie van Lierop from Beach Cities Garage

Unlikely pathway to shop ownership.

Margie van Lierop from Beach Cities Garage purchased a shop from friends after being a successful magazine publisher. She has had an interesting career in corporate radio and in the music business.

Margie has made a strong transition to a shop owner and tells you the things she is doing to make improvements to her business every day. She makes no mistakes that is has been trial by fire for her.

She has a great spirit and her personal drive and commitment shines throughout the interview. She shares her experience in working with a beta program from Bosch called Sweetworxx.

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RR 183: Michele Winn, Diagnostician at Beck Service Center

Lincoln Tech Grad: Only woman in her class is drivability diagnostician at Beck Service Center.

Michele Winn flipped burger at Wendy’s when she got her first job doing payroll at a service center. She got the bug and spent six years at a Goodyear, then on to Linder Technical Service and now at 30 bay operation Beck Service Center in Indianapolis.

Michele graduated from Lincoln tech and spends her day diagnosing drivability and electrical problems. She shares her opinions of training, she lists her personal strengths and feisty is one of them and how she sees the impact of future technology.

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RR 176: Jennifer Maher from TechForce Discussing a Solution to the Technician Shortage

There’s a tech shortage in the transportation industry. It doesn’t matter if you’re talking automotive, trucking, diesel, aftermarket, motorcycle, marine, collision repair…you name it…they’re all struggling to find trained, professional technicians. Meet Jennifer Maher, the CEO/Executive Director of TechForce Foundation, a nonprofit 501(c)(3) with the mission to champion students to and through their education and…

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RR 156: Kathleen Long from Repair Pal

It doesn’t take much for consumers to be disloyal to their repair shop.

Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.

This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.

Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.

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