Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.
Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.
Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.Listen and view episode notes
Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.
Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.
Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.
Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.Listen and view episode notes
Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?
Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.
Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.
The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.Listen and view episode notes
Husband and Wife Team Keeps Careful Watch on all Details of their Business.
Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.
The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.Listen and view episode notes
Bogi Lateiner creates an exciting opportunity with the 1957 Chevy Pick-Up Montage All Female Build.
Her mission is to create a learning opportunity for women interested in exploring the trades, and ultimately help attract new people to the industry.
Through the build project women from all over the country will be building the ’57 Chevy Truck that will be unveiled at SEMA 2017.
The episode takes you into Bogi’s world, her mission and passion with the project and a lot of behind the scenes on the project and how you can get involved.Listen and view episode notes
Unlikely pathway to shop ownership.
Margie van Lierop from Beach Cities Garage purchased a shop from friends after being a successful magazine publisher. She has had an interesting career in corporate radio and in the music business.
Margie has made a strong transition to a shop owner and tells you the things she is doing to make improvements to her business every day. She makes no mistakes that is has been trial by fire for her.
She has a great spirit and her personal drive and commitment shines throughout the interview. She shares her experience in working with a beta program from Bosch called Sweetworxx.Listen and view episode notes
Lincoln Tech Grad: Only woman in her class is drivability diagnostician at Beck Service Center.
Michele Winn flipped burger at Wendy’s when she got her first job doing payroll at a service center. She got the bug and spent six years at a Goodyear, then on to Linder Technical Service and now at 30 bay operation Beck Service Center in Indianapolis.
Michele graduated from Lincoln tech and spends her day diagnosing drivability and electrical problems. She shares her opinions of training, she lists her personal strengths and feisty is one of them and how she sees the impact of future technology.Listen and view episode notes
There’s a tech shortage in the transportation industry. It doesn’t matter if you’re talking automotive, trucking, diesel, aftermarket, motorcycle, marine, collision repair…you name it…they’re all struggling to find trained, professional technicians. Meet Jennifer Maher, the CEO/Executive Director of TechForce Foundation, a nonprofit 501(c)(3) with the mission to champion students to and through their education and…Listen and view episode notes
All women collegiate panel discusses their passion for automotive technology
Hallee Murphy, Randijo Blackman and Haley Huddleston followed their dream and passion to go to college for automotive technology. They never looked back. With internships under their belt they are looking to careers and grad school.Listen and view episode notes
It doesn’t take much for consumers to be disloyal to their repair shop.
Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.
This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.
Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.Listen and view episode notes
Carolyn Coquillette discovered wrenching in 2000, shortly after graduating from college. A rare female mechanic, her nickname at the service station and in professional circles became “Luscious Garage.” Carolyn owns Luscious Garage, a hybrid specialty shop in San Francisco and probably the best known hybrid shop in the country. She also owns Shop-Ware, a software…Listen and view episode notes
Jacquie Walter Hower is the Director of Operations and 3rd generation at her family’s business, Zimmerman’s Automotive, in Mechanicsburg, PA. Typical family indoctrination. During high school and into college, Jacquie worked part time for the company working in the Quick Lube department as a technician changing oil and maintaining customer vehicles. After her sophomore year…Listen and view episode notes
Learn about the largest automotive aftermarket job board in the industry. Courtney Hammer and Katy McQuiston share their insight on the value that the Job Board brings to every member of the aftermarket. As internet resume and job postings is the trend and the future, Auto Care has laid the ground work to build the biggest recruitment effort the industry has ever seen or been part of.
Discover how you can post a job and find a job specific to your needs and experience exclusively in the automotive aftermarket.Listen and view episode notes
Nikki Ayers and her husband Robert have been shop owners for 38 years. They own Ayers Automotive in Santa Barbara, CA with locations in Chipala and Anacapa. Robert was a Jaguar tech when they decided to go into business for themselves. Nikki shares the big risk they took with their first building and how after…Listen and view episode notes
Suzanne Hawley is the Executive Director of Family Service Day, an award-winning ’cause marketing’ initiative for the automotive industry called Keeping Cars Kickin’. Their mission is to help businesses do well by doing good. Support for the community Family Service Day helps local shop owners and their employees get involved in supporting their community by sharing…Listen and view episode notes