Industry Thought Leaders Series

RR 319: ASA Northwest – Jobst, Smith, Kelley

Ask for help. Offer help. Reaching out to help your peers.

Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.

The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.

There is a strong message to young shop owners that cannot be missed.

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RR 318: Ryan Kooiman, Jeff Masterman & Jerry Bishop from Standard Motor Products Training

A Perspective on the Value and Future of Technician Training.

Listen and learn from Ryan Kooiman, Director of Training at Standard Motor Products, Jeff Masterman, the Manager of Technician Training Development and Wayne ‘Jerry’ Bishop, well known instructor at Standard Motor Products.

Listen to a discussion on daytime training, augmented reality, the future of training, hands-on, case studies, course development and the importance of the fundamentals among others.

If you are a shop owner or technician and you on the fence about making a 100% commitment to obtaining 40 hours of training per year, this industry will pass you by. Maybe you already feel it. Ryan, Jeff and Jerry are going to serve up a very solid position on why you must be a lifelong learner and attend every training class you can get to.

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RR 317: Mark Colaw from CarFest and Seymour’s Garage

Philanthropy on Steroids: CarFest – An Industry And Image Game Changer: Built With Hearts and Hands.

Mark Colaw has owned Seymour’s Garage since 1985. This episode is about Mark Colaw’s passion: Carfest. This is, by far, the most comprehensive philanthropic event I’ve ever had the pleasure to cover as a podcaster. This event goes miles and miles to improve the image of our automotive repair community and presents the industry in our most positive light.

Mark explains the impact Carfest is having on the community, automotive technology schools, suppliers and aftermarket vendors. This two and half day public event repairs 25 vehicles free for a select group of individuals. The vehicles are handpicked by community outreach groups such as Haven for Hope and The Battered Women’s Shelter.

When you change lives with heart and hands and bring unity in the community, it goes a long way to build trust in the automotive industry and professionalism in the trade.

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RR 316: Scott Brown with Diagnostic Network

Is The Industry Ready For A Diagnostician Learning Platform That Is Deeply Connected To The Industry?

Diagnostic Network, Scott Brown’s new venture, will be a learning platform and open a deep channel of communication for diagnosticians and aspiring diagnosticians while connecting the industry that provides the products, services, information and training to the marketplace.

If you earn your living in the aftermarket, and for that matter serving the motoring public, you’ll want to give this episode a serious listen as Scott unveils his plans for Diag.net that will focus on the diagnostician.

Scott shares his vision along with the industry collaboration he is building to create a very powerful repository of aftermarket intellect. Peer discussions and peer reviews will be part of this program to help refine the rich content.

There isn’t a clearly defined guideline as to the skill set you need to be competent in this industry. Scott sees the creation of the right building blocks for training and says it is time to break the mold and to improve engagement and transparency.

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RR 315: Chris Gardner form AASA

Technology Talk, AAPEX, ADAS, CES and More.

Chris Gardner, MAAP, is the Vice President or Programs and Member Services for AASA, the Automotive Aftermarket Suppliers Association. AASA is the voice for the Aftermarket Supplier Industry. Chris also manages all things technology for the association and that is where we spend most of our time in this interview.

An interview highlight is Chris’s view of the Consumer Electronics Show (CES) that he has attended for the last three years. He’ll give you a perspective on what he saw and the impact on the aftermarket as our future rolls out, as he sees it.

Among other discussion topics ADAS and the tech he saw at CES. Chris sees a convergence of telematics with the consumer, the service professional and the supplier. We even talked a bit about smart parts.

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RR 312: NASTF – The Road To Great Technicians

The Road to Great Technicians

We talk so much about solutions to the technician shortage. Here is an episode that will get you to realize that there is so much more than filling the seats in trade schools. It is about what happens when we hire a new tech. The trend is to grow our own technician, but can we outline a career path for our new recruit? You need to be involved in creating a ‘Road to Great Technicians.
 
Joining me in studio at Vision 2018 is Donny Seyfer Executive Officer of NASTF, Chris Chesney, Sr. Director of Customer Training at Car Quest Technical Institute and Jill Saunders, Curriculum Developer at Toyota Motor Sales, North America.
 
This straight up discussion on creating a career path for all entry-level technicians through an apprentice and mentoring program outlines WHY this is so important. Do we want the government someday to create a program of standards and competence or should we as an industry start today to build those standards?
 
Just putting an entry-level tech in the lube bay without a career path is part of the big challenges we have as an industry. Without a defined career path it becomes a brain drain of young talent.

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RR 310: Ron Ipach from Repair Shop Coach

Without Customers You Have No Business.

One of the most important jobs of a service professional CEO is to be a marketer; to make the phone ring. In this episode Ron Ipach, co-founder and President of Repair Shop Coach will share with you a very simple tactic that he says could double the number of visits from your customer. Ron is known as ‘Captain Car Count’ and he received that moniker from one of his customers many years ago and it stuck.

Ron has some very simple strategies on how to create business from the customers you’ve already served. You’ll hear some very profound stats on the number of messages we are bombarded by each day and how you can get through the clutter of emails, texts, ads, social media and ‘market’ to your customer.

Ron’s got a simple message to share. “Pay more attention to the people you’ve done business with in the last year.” Get them to move to a more experience relationship with you than a transactional. Invite them back in the shop.

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RR 309: The Shop of the Future – Are You Prepared? Vision 2018 Town Hall

The Shop of the Future: Are You Prepared?

Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally be prepared for.

So happy to be able to present this audio recording from Vision 2018. With me are shop owners, Summer Gurerro from Affinity Automotive Services, Inc in Wichita, KS, Keith Williamson owner of Williamson’s Repair and Tire in Bondurant, IA, Trainer and Mobile Technician Eric Ziegler form EZ Diagnostics, Chris Chesney the Senior Director, Customer Training at the Carquest Technical Institute and Donny Seyfer the Executive Officer of NASTF, the National Automotive Service Task Force and co-owner of Seyfer Automotive in Wheatridge, CO.

Many great thoughts that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.

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RR 308: Mike Bennett from Mike’s Kars and an ATI Coach

Why Don’t Shop Owners Bring the Same Level Of Curiosity They Had As Techs To the Business Side Of The Business?

Mike Bennett from Mike’s Kars in Gettysburg, PA is a full-time business coach for ATI. His personal light bulb moment was when he realized he needed more training on business and leadership. That training changed his business. As Mike prospered he realized that he wanted to share his success by coaching other shop owners.

Mike say the best employees are empowered and understand their role and that great leaders show their people how to succeed. Learn what Mike believes is the most important part of building a great business and what happens when you gain control of your business.

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RR 307: Chris Cloutier – Entrepreneurial Lessons from a Serial Entrepreneur

Accept the Struggle and Find a Way to Continually Improve your Entrepreneurial Journey.

Chris Cloutier and I had a great conversation, passionate at times, on entrepreneurialism. Chris is a serial entrepreneur and has some wise words and experience at it. We talk bootstrapping, cash is king, the struggle, trusting your gut, leadership and even salesmanship. Don’t shy away from these topics – the discussion just may set you off on a better course. Chris has the scars, like all of us, which are the lessons we all learn as we march toward an improving and brighter future.

This interview is going to cement much of what you know about growing a business, and some of our talk will hit you, I hope, smack in your entrepreneurial soul and get you to understand the journey you are on a little better.

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RR 306: The Young Auto Care Network Group – YANG

We’re In Good Hands.

Our future is all about incubating young people into our industry at every level from manufacturing, distribution to the service professional. Listen to three aftermarket professionals from the Auto Care Associations dynamic and vibrant under-40 set that finds its home with the Young Auto Care Network Group (YANG). YANG provides young auto care professionals in their twenties and thirties the opportunity to network with industry peers, enhance knowledge and improve leadership capabilities.

Joining Carm in this interview are Lisa Nazoyan, Mahle Aftermarket Inc., Farmington Hills, MI, JC Washbish, Director of Marketing, Automotive Aftermarket Auto Parts Alliance, San Antonio, TX and the Vice Chairman of YANG and Chase Baxley, Vice President of Product & Supply Chain, The Parts House, Jacksonville, FL who has also helped create YANG from the beginning.

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RR 305: Derek Kaufman – Joran Thompson

Chicago. No Car. No Problem.

Joran Thompson lives in Chicago and hasn’t owned a car for years. She does fine commuting to work, buying fresh groceries and dry goods. Her dry cleaning gets done, perfectly and on-time, and her latest IKEA purchase gets constructed. When she needs medicine, pizza or to wait in a line for a restaurant on a Saturday Night she just uses her smartphone. There’s an APP for all of her needs.

The story for aftermarket professionals is that all the miles Joran is not driving are being done by the services she contracts. Transportation as a Service will rack up the miles to support all the Joran Thompson’s who don’t own vehicles. Someone will need to maintain and repair those vehicles. It’s time to make those connections.

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RR 304: The Battery Shop

Sell More Batteries. Training and Testing is the Key.

Join Michele Zgola the director of Marketing and Communication at Johnson Controls, Jim Bates the Aftermarket Training Center Manager also at Johnson Controls and Patrick Haynes, Executive Director at the Responsible Battery Coalition.

Learn about selling more batteries and how well the industry has rallied to recycle 99% of all batteries. Recycling challenges are coming in the future as lithium-ion batteries will need to be recovered.

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RR 303: Jason Soto from Mobilesoft.com

There’s an APP for that!

Ever thought of connecting with your customer with your own APP. Did you know that a smartphone app is a retention strategy?

Ever thought of the challenges with social media to get your message heard? What if you could push a message to a user of your app? Will your customer have a stronger relationship with you if your app is on their phone?

Jason Soto from Mobile Soft Technology talks about the value of having your own smartphone app. Interesting concepts you need to know about. Learn about this tool and how it could work for you in your quest to create customers for life.

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RR 300: 300th Retrospective: Interview with Host Carm Capriotto

The 300th Episode Retrospective

For the first-time podcast host, Carm Capriotto is in the interviewee seat. Seven aftermarket professionals ask Carm questions that discover the attributes and purpose of the aftermarket’s premier podcast. He shares some very personal stories and chronicles some behind the scene moments.

You’ll learn about what makes Carm tick, how it all started and what his thoughts are for the future. He is so proud of the audio library made up of the voices of the aftermarket. The guests who trusted Carm to get their story told so that all ships rise, is the pure foundation of the value of the podcast to the industry.

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