Industry Thought Leaders Series

RR 264: Steve Ciabattoni from 360 Payments

Are You In Compliance with Credit Card Regulations As It Relates to Chip Cards?

Steve Ciabattoni from 360 Payments explains the regulations for EMV, the chip cards. We also discuss contracts, processing fees and who makes the real money in credit card processing.

An important episode to help evaluate your relationship and what to look for in a processor. Steve gives a tip on the best fee structure, equipment leasing and the future of credit card processing. He also is outspoken on the link between the chip reader and your SMS.

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RR 263: Jason Servidio – VP Transformers Institute

Do You Have a Sales Culture or an Automotive Culture At Your Service Counter?

Jason Servidio, Vice-President of Transformers Institute found his calling as a service advisor. He then realized his passion for teaching sales training. Today he teaches service advisors how to be at the top of their craft.

Learn about sales technics that advisors need to master, what qualities to look for when hiring a service advisor and how to measure ROI on service advisor training. Jason shares what to do when the customer says no and why marketing money is wasted if the sales counter is not great at making long-term customers out of marketing campaigns.

Jason also shares his simple yet important retention tactic. He also shares his view of the number of service advisors to technicians need to run a successful relationship building shop.

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RR 262: Skip Potter – Retired Executive Director NASTF

Retiring Executive Director Shares His Legacy and the Importance NASTF is to the Automotive Service Industry

Skip Potter has had a storied career working in parts distribution, motorsports, tools, service, collision, and heavy duty. He also had important roles with leading industry associations and a radio career with a syndicated radio broadcast called ‘Virginia Race Line.’

Skip is one of our unsung legacy leaders in our beloved aftermarket. He just retired as the Executive Director of NASTF (The National Automotive Service Task Force). Skip gives us a firsthand account of the value NASTF brings to the industry. You will be surprised.

Skip is one of those very versatile industry leaders and a great example of a legacy aftermarket leader. It is important we hear his story. So prepare for an important understanding of the role NASTF plays for all of us and the storied career of a legacy aftermarket leader.

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RR 260: Vic Tarasik – Part 2 – Life’s Lessons

Life’s Lessons that Establish Your Strengths as a Leader.

After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.

In the episode, Vic’s shares the remaining 5 life’s lessons. He covered the first five in episode 234. He’s very transparent as he speaks to how these lessons changed him as a leader.

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RR 257: Tom Marx, MAAP – Marx Group & Hart Marx Advisors

Shops That Have Created a Brand Where People Trust You Find Their Business Booming.

Tom Marx, MAAP, Chairman and Chief Strategy Officer from The Marx Group, a full-service marketing communications agency, says the service segment of our industry is in the Golden Age. He is also very outspoken on industry consolidation as a partner in Hart Marx Advisors a mergers and acquisition consultancy.

Tom knows the aftermarket and the service professional. He’ll be speaking at AAPEX 2017 on ‘Amplifying Your Brand’. In the interview, Tom talks about industry consolidation from both the service and distribution side. He also shares his perspectives on training, marketing and the need for quality financial statements, if you are interested in selling your business.

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RR 255: David Milne from ATMC and ASE

Important Study Shows the Graying of Our Technicians Poses a Big Challenge in the Very Near Future.

Dave Milne serves as the President of the Automotive Training Managers Council (ATMC), a division of the ASE Industry Education Alliance. Dave is also the Executive Director of Special Test Programs for ASE.

Dave shares the mission and value of ATMC, their most recent survey data that he says will have a big impact on the industry. We talk about education and recruiting our future technicians. You’ll also hear Dave speak to our industry training needs and trends, pay structure and how ATMC and ASE is working with the industry to bring awareness to our trade.

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RR 254: Rod Stephens from The Stephens Law Firm

Employment Law. Keep an HR Advisor or Attorney On Your Team to Prevent You From Becoming a Defendant.

Rod Stephens from The Stephens Law Firm has worked with the ASA Northwest group for some time. He knows our aftermarket business.

We chat about handbooks, disability, terminations, cell phones, wage and hour, and the depth of legal knowledge you need to know as your obligations are not only federal law but your state and city laws too.

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RR 247: Derek Kaufman – Partner at Schwartz Advisers – What Does the Future with Autonomous Cars Look Like?

What does the future with Autonomous Cars Look Like?

Derek Kaufman a Managing Partner at Schwartz Advisors is thinking large about the future of the auto care industry and the acceptance of TaaS (Transportation as a Service) with ride sharing and ultimately vehicle ownership.

Vehicle ownership will have a big impact on our industry and it will have a big impact on the miles driven with the remaining vehicles in the car parc.

Derek is challenging a report that says there will be only 44 million vehicles that will handle the 6 trillion Vehicle Miles Traveled in 2030 in the car parc vs 270 million we have today. He is accepting the technical evolution with AV’s, however, he is questioning the numbers from the report and applied some of his own math to figure out what our future may look like. Will these vehicles be able to handle the miles we drive today for work and pleasure? What about convenience. What about our work trucks? Listen to his view on our future.

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RR 246: Scott Brown from iATN

Is iATN A Staple In Your Shop? Listen to Scott Brown Tell the Story of the Humble beginnings and Future Plans Of iATN.

Scott Brown president of iATN and co-owner, with his wife, of Connie & Dick’s Service Center, keeps his finger on the pulse of the industry by staying engaged at the shop. The interview takes you back to the day before the internet when bulletin boards were a way to communicate with your peers.

iATN is keeping pace and is working on exciting plans to continue to bring value to shop owners, technicians and educators of the auto care industry.

Scott gives an insider look at the iATN mobile APP, the new ‘Review’ space and the new iATN 2.0 and much more.

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RR 243: Giuliano Zuccato – Chrysler Crossfire & Horse of Destiny Foundation

The Mustang Man talks about his work on the Chrysler Crossfire Project, his 85th Birthday Celebration, and his new foundation “The Horse of Destiny Foundation” to help people in need.

Sharp as a tack at 85 years young, Giuliano Zuccato shares more behind the scenes look at his passion for automotive design and sculpting.

He explains a new concept of creating a full-size wind tunnel model of the Chrysler Crossfire. There is a video version of the podcast where you can see the slides of the Crossfire project that Giuliano is narrating. Find the video here.

Because he feels he wants to leave an even stronger legacy he started the “Horse Of Destiny Foundation” to help people in need.

After his bout with TB of the bone, when he was 19 years old, he sees his Glioblastoma as just another challenge to overcome. Listen to a ‘car guy’ legend; a truly remarkable man.

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RR 242: Rick White from 180BIZ

Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?

Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.

Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.

Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.

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RR 241: Jorge Menchu – AES Wave and Instructor

Are You Learning Up To Your Maximum Potential?

Industry trainer and entrepreneur Jorge Menchu, President of AES Wave is enthusiastic about teaching our industries technicians. He is more passionate on how technicians learn. He says that the basic problem of learning is to understand the mechanics of learning.

Jorge shares his Four Levels of Learning and says if you are in control of your learning process you will learn more. He says everyone knows how to learn. If you are not struggling to learn; then you are in control of the process of learning.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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RR 239: John Burkhauser – Director of Educational Programs – Bolt On Technology

What You Can Learn from Your Dentist on Setting Appointments.

John Burkhauser, the Director of Educational Programs at Bolt-On Technology has a storied career as an automotive technician and as a post-secondary automotive educator. He is finding his career path has set him up for this current job.

John says the service process really hasn’t changed in 30 years. For many shops, it is still a day of putting out fires and trying to keep one’s head above water. He has his opinions on finding techs in post-secondary schools, the importance of best practices, and insights on digital vehicles inspections.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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