Industry Thought Leaders Series

RR 300: 300th Retrospective: Interview with Host Carm Capriotto

The 300th Episode Retrospective

For the first-time podcast host, Carm Capriotto is in the interviewee seat. Seven aftermarket professionals ask Carm questions that discover the attributes and purpose of the aftermarket’s premier podcast. He shares some very personal stories and chronicles some behind the scene moments.

You’ll learn about what makes Carm tick, how it all started and what his thoughts are for the future. He is so proud of the audio library made up of the voices of the aftermarket. The guests who trusted Carm to get their story told so that all ships rise, is the pure foundation of the value of the podcast to the industry.

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RR 297: Jay Goninen from Find A Wrench & Find A Mechanic.com

Finding and Recruiting Technician Talent for Your Shop

Jay Goninen from Find a Wrench and Find a Mechanic.com brings his experience as an industry veteran and recruiter to the Remarkable Results tribe. We have a wide-open discussion on recruiting, job descriptions, why people leave and the value of a good work environment.

Among other discussion points that help you keep your people or help your recruiting effort is offering a path for growth, more responsibility, more money, and benefits. Jay feels that your shop needs to have a unique differentiator to attract top talent.

From a technician’s perspective, they usually don’t promote themselves so creating a good resume and posting it on a job board is something he helps techs with.

He says you should always be recruiting. It is like a 5-star football recruit for your college sports program. You will look at every resume and do every interview.

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RR 296: The Digital Shop – A Discussion | Sevart | Connor | Kleinschmidt

The Digital Shop: A Discussion.

If you are contemplating the future and know you’ll need to get there maybe sooner rather than later this roundtable discussion has a lot of information for you. Panelists are Joe Sevart from I70 Auto Service from Kansas City, MO, Bill Connor the General Manager form Craig’s’ Car Care in Allen, TX and AutoVitals CEO Uwe Kleinschmidt.

There are many important info points here to help you and guide you in this inevitable change to your business that will be as important as having lifts in the bays. You may not be ready to implement a totally digital inspection, CRM, and workflow system, however, you’ll want to invest the time in this episode, to you keep your learning curve high and hear from shop owners who have done it and are so happy they did.

The digital strategy is to have the service advisor to do more advising and less busy work. Digital also allows the customer to be anywhere and still see the problems via still pictures and videos.

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RR 295: David Eschbach from Spirit One Group on the Service Advisor

The Four Cornerstone Approach to Service Counter Success

David Eschbach shares his method for improving the relationship and experience with the service advisor and customer.

Here is an in-depth discussion on improving your service counter. It is no secret, we have great people on our service counters and a regiment of training brings fresh ideas and helps tighten your customer relationship.

David shares his Four Cornerstone approach to service counter success. It is a simple process as we look to your customer and discover: What is Broke, Why is it Broke, and then give them a Statement of Benefit and Recommendation and finally Explain How are we Going to do the Repair. Of course, money is a byproduct of a great service experience.

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RR 290: Al Haberstroh and Robert Cannon

Marketing To the Ultimate Customer. The Power of Video and the Zero Moment of Truth.

Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV. Discuss building confidence and awareness in your consumer’s relationship.

These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.”

This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer for the service professional.

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RR 288: Jorge Antico from eAutoClub.com

Customer Transaction Data is a Powerful Resource for Organic Growth

With a business and computer science education, Jorge Antico identified the aftermarkets need for transactional service-data aggregation. In essence, a family-owned vehicle fleet service management system.

The data that sits on your server contains a treasure of information that can be served up in just the right way. With the right AI software for natural language predictive CRM, you can do a lot with your information. Antico shares the power of growing your business using the data you already own.

This episode will provide much insight, from a tech perspective. There are many strong thinking moments here that will energize your systems and marketing talents and inspire you to grow your business.

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RR 287: Bill Haas – Millennials – How to Lead and Engage This Generation

Everything You Ever Wanted To Know About Hiring and Leading Millennials

Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.

If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.

Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.

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RR 282: Jennifer Maher from TechForce – Technician Shortage – Solution Update

Moving Forward With a Solution to the Technician Shortage

Jennifer Maher, CEO and Executive Director of Techforce Foundation in her second interview on the podcast brings you the important updates to the Future Tech Success Campaign.

She outlines how you can help and explains the value of the iHUB repository of information, data and resources you will need to help at the grassroots level.

Discover the outcome of the case study done in the Phoenix school system. Learn how due diligence on our education system will make waves for the future technicians that are in the education system now.

All of us who earn our living in the aftermarket must get involved. Find important links to ‘raise your hand’ to help on the show notes page.

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RR 281: Auto Care Impact Award- Four For The Future 2017

Impact Award Honoree’s In 2017 Share Their Aftermarket Story.

The Auto Care Association annually honors four aftermarket professionals, age 40 or younger, who have made remarkable contributions to the auto care industry. The Impact Award: Four for the Future, was created in 2010 and is administered by the Auto Care Association Marketing and Communications Committee.

The 2017 award winners are Sarah Shelstrom from Integrated Supply Network, Katina Wall from STP at Spectrum Brands, Kyle Byrne from the Merrill Company and Chris Pacey from National Performance Warehouse.

We talk about the impact of technology, the elephant in the room, insights, recruiting talent into the industry and the trends they see affecting the aftermarket.

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RR 279: Wheat Ridge High School STEM Program – Auto Shop on Steroids

Where did high school auto shop class go? Into the STEM program at Wheat Ridge High School.

A college-level program at the high school level is challenging 80 students to learn design, manufacturing, marketing, media, electrical, welding, fabrication with a competitive will to win as a collective team.

An exciting a refreshing look at how just one high school STEM program is making a difference that could one day engage students to join the automotive industry. This group has won the challenge twice in the last three years.

They are also working on a two-person NASA Mars vehicle that must fold up into a 5x5x5 foot space.

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RR 276: SPARK 2017 at AAPEX

Building The Future. Three Intense Days Showcase The Global Automotive Aftermarket.

Tyler McCartney, Nicholas Holton, Christopher Berry and Zach Rizo were four of the ten collegiate level students that were provided an unprecedented immersion into the aftermarket at the start of their careers, all because of SPARK.

As the entire aftermarket faces the need for young talent to join our industry, this interview shows the power of the SPARK Program to showcase career opportunities. These students got to see the global aftermarket on display and understand the economic impact on our economy.

Listen to the gems of wisdom from our future leaders.

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RR 275: Chris Chesney – Sr. Director Customer Training – Carquest Technical Institute

Are You Committed to Be A Lifetime Learner In The Automotive Aftermarket? Learn Why It Must Be Your Most Important Goal.

Chris Chesney is the Senior Director, Customer Training at the CARQUEST Technical Institute and explains that our great aftermarket has its best days ahead, however, the challenge is going to take many people, teams and organizations working together to formulate solutions as we prepare for the largest wave of technology and consolidation we’ve ever seen.

Chris explains that all successful technicians and shop owners know …. that you must be committed to being a lifelong learner. If not … you’re in the wrong profession.

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RR 274: Bill Hanvey and Bill Long / Co-Chair of AAPEX 2017

AAPEX Co-Chairs Share the Educational Value and Networking Power of this Premier Global Event

AAPEX is co-owned by The Auto Care Association and Automotive Aftermarket Suppliers Association (AASA). Bill Hanvey is president and CEO of Auto Care and Bill Long, AAP is president and COO of AASA.

You’ll hear about the evolution in education for the service professional and the highlights for diagnostics training and technology for 2017. Bill and Bill share many of the reasons to attend AAPEX and their strategies to keep pushing the technology envelope since we are now a technology industry.

Mobility park and ServiceEDU are discussed along with a few behind the scenes stories that will give you a high appreciation for the enormity of this project. This is the Expo and Conference not to be missed each year.

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RR 264: Steve Ciabattoni from 360 Payments

Are You In Compliance with Credit Card Regulations As It Relates to Chip Cards?

Steve Ciabattoni from 360 Payments explains the regulations for EMV, the chip cards. We also discuss contracts, processing fees and who makes the real money in credit card processing.

An important episode to help evaluate your relationship and what to look for in a processor. Steve gives a tip on the best fee structure, equipment leasing and the future of credit card processing. He also is outspoken on the link between the chip reader and your SMS.

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RR 263: Jason Servidio – VP Transformers Institute

Do You Have a Sales Culture or an Automotive Culture At Your Service Counter?

Jason Servidio, Vice-President of Transformers Institute found his calling as a service advisor. He then realized his passion for teaching sales training. Today he teaches service advisors how to be at the top of their craft.

Learn about sales technics that advisors need to master, what qualities to look for when hiring a service advisor and how to measure ROI on service advisor training. Jason shares what to do when the customer says no and why marketing money is wasted if the sales counter is not great at making long-term customers out of marketing campaigns.

Jason also shares his simple yet important retention tactic. He also shares his view of the number of service advisors to technicians need to run a successful relationship building shop.

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