Training Technicians is an Investment That Must Be Made and Funded.
Shop owners must create a learning culture in the business. This allows the entire team to understand the value of training. It doesn’t end at 5 PM. The shop owner must generate the profits necessary to invest in a comprehensive training program for the entire company.
All roles in the business including CEO, service advisor and technicians must be included in the strategy. Owners must lead the way by attending business management training. Training is a retention tool.
Listen on how to work with your suppliers to get the type of training on their local/regional training schedules. Listen for ideas on rewards and that associations are a great source for training.Listen and view episode notes
Influence your Customers In Their Digital Hangout.
Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.
The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.
We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.Listen and view episode notes
Bogi Lateiner’s Completed Project: The 1957 Chevy Pick-Up Montage All Female Build.
Bogi and her all-female team completed this unique project with women team members from all over the country. The truck was unveiled at SEMA 2017.
Carm met up with Bogi in Buffalo New York at the Autorama, as Bogi took the truck ‘On the Road’ to present the final build to car and truck enthusiasts.
Get behind the scenes stories and the purpose of project.Listen and view episode notes
Underutilized Shop Management Systems.
The panel is all about max utilization for your SMS. You are going to learn a lot and maybe walk away with an action plan to better utilize your SMS.
Listen to Tom Ham, Automotive Management Network and shop owner of Auto Centric in Grand Rapids, MI, Scott Brown, from Diagnostic Network and shop owner of Connie & Dicks Service Center, Claremont, CA and David Roman Shop owner of Done With Care Auto Repair in Merriam, KS and Facebook Group Founder, Ask-A-Mechanic.
Among the talking points: There is a training gap on features and actual uses, cloud-based SMS is where we are heading, and it is the shop owner’s responsibility to request and get the training from your SMS supplier.
From a marketing and customer perception, when you are all digital and you come across as ‘high tech’ from counter to bays, it also puts you ahead of the pack and provides a certain level of differentiation.Listen and view episode notes
The Technician Shortage: Build Your Workforce With Your Own Apprentice Program
This episode provides a solution to growing our own technicians. Dwayne Myers from multi-location Dynamic Automotive in Fredrick, MD shares his apprentice program. Also, the Secretary of Labor from the great state of Maryland, Kelly Schulz, explains how the state was instrumental in Dynamic’s apprentice program and how she is using the influence of Maryland’s Labor department to embrace college training and apprentice programs for skilled trades. You’ll be glad you listened because there are real solutions here that will help you grow your own talent.
This episode is going to demonstrate how Dwayne Myers worked with and partnered with his state’s Department of Labor and Secretary Kelly Schulz. Secretary Schulz explains the program and the positive outcomes it has been producing. Dwayne explains how he embraced the state’s programs and integrated it into his training culture.
Follow Dwayne’s passion for growing technicians through an apprentice program and consider using your state’s labor department to support your program. Growing your own talent will be the norm. Use this episode as your launch pad and start.Listen and view episode notes
Looking Thirty Years Into the Future
The evolution of electric, hybrids, hybrid/electric and the internal combustion engine and how we will do business in the future. Deb and Craig Van Batenburg share their view of the pace of tech changes and evolving business models.
Craig believes in zero emissions and that climate change is real. He feels that students at high school and college level must learn to work on hybrid and electric cars and that the transition from the internal combustion engine will happen faster than anyone knows. The driver for a rapid change will be the cost of a barrel of oil.
Deb and Craig are sought after speakers and trainers for OE, aftermarket and through worldwide clients. Their training company, Auto Career Development Center (ACDC) is all hands on and only accepts nine students per class.Listen and view episode notes
Business Coach LAB on Leadership
“Leadership is the capacity to translate vision into reality”. –Warren Bennis
The passion behind the vision is what makes people leaders. This is a first in an episodic series called the Business Coaches LAB. With me for the ‘Leadership LAB’ is Cecil Bullard, Bob Greenwood, Jude Larson, Rick White and Murray Voth. Find the coaches bio, previous podcast episodes and their companies website on the show notes page: remarkableresults.biz/a070. Also, find the cliff note ‘talking points’ there that can act as a great action to do list for you.
We get into some very deep discussion on the value of leadership, but also on how you can start to be a better leader. Yes, leadership can be learned and practiced. The value of this lesson will bring you rewards for years to come.Listen and view episode notes
10 Steps to Build a Profitable Million Dollar Shop
In the 2018 Vision KC Studio longtime friend of the podcast Jeremy O’Neal from Freedom Automotive and Advisor Fix and shop owner and business trainer/coach, Keith Benline.
The goal of these 10 steps is to give you the Freedom to have a stronger work-life balance and to lead your people to run your business.
Benline says working smarter not harder as business owner, being a strong leader and don’t be afraid to let go and empower your employees. He also says you need to allow mistakes to happen and use them as a coaching moment.
Find your strengths and implement while surrounding yourself with people whose strengths are your weaknesses and don’t forget it’s the people that make the business run, always treat them and respect them as people.Listen and view episode notes
Legacy Aftermarket Leader is Passionate for Educating Our Youth.
Mort Schwartz is a legacy leader in the automotive aftermarket. He brought vision to many exciting programs and companies that are stoic brands of our industry.
For years, Mort had a large influence with the way parts got to market. He was one of the original founders of Carquest, former Chairman, and CEO of Strauss Discount Auto, Import Parts of America, Thermo King of Northern California and Chanslor & Lyon.
He is currently a Trustee of the University of the Aftermarket Foundation that awards scholarships to students who show a desire to work in the automotive.
He was a past Director of WORLDPAC, past Chairman of the APAA, AWDA and CAWA and founder of the Global Automotive Aftermarket Symposium (GAAS), and inducted into the Automotive Hall of Fame. I’ve listed more distinguished positions and honors of Mort’s on the show notes page.
Mort Schwartz realized years ago that the service professional needed the support, marketing, inventory, service, and training, from their supplier, to drive their success; and he set out to deliver just that.Listen and view episode notes
Listen In On Four Different Roleplays of Service Advisor and Customer.
In this new Academy workshop format, learn as four different themed role plays are, played out for you. In each role play there is a customer, service advisor and an observer/coach who sums up in their own words what was great about the role play. The observer also suggests ways to improve.
The ‘actors’ are Lauren Giver, Service Advisor at Los Gatos Auto Service Campbell, CA, Barry Barrett, Director of Training at RLO and Clint White Shop Manager at Coopers Auto Repair Specialists in Tacoma, WA.
Access your own skills as a service advisor with this roleplay workshop. Owners, consider roleplays as a teaching strategy. Find the key takeaways from each role play at remarkableresults.biz/a069Listen and view episode notes
It’s Different Here; An Overused Excuse.
Business coach and trainer Kelly Bennett known in the industry as Kelly the Coach brings light to the most common excuse he hears. ‘The universal excuse, that shop owners give when they are struggling to find success, You Don’t Understand; It’s Different Here.’
Kelly also shares a concept called ‘The American Dream’, the role of a business coach, the four points of contact in a service business and the five wins necessary to find your success.
Kelly says that the average independent repair shop is doing 50% of their potential and he says you must be prepared for customers that shop prices. You need to talk warranty and quality with them. It is important to educate and advise your customer what is in their best interest.Listen and view episode notes
How Do We Educate and Integrate Our Young People into a Career as Automotive Technicians?
My guest is Dave Macholz, the Academic Chair at the automotive technology program at Suffolk County Community College on Long Island, NY. The automotive program has been active for over 30 years. Dave has an independent aftermarket history and is very transparent about the current and future value of training our future technicians.
We cover a large breadth of topics including funding, graduation rates, mentoring, improving enrollment, internships and capital spending to keep our colleges current with new technology. Stuff you need to know and get involved with.
You will benefit from this discussion. The more you know about the grassroots issues we face the better you be able to help solve them. With your help, the future is bright.Listen and view episode notes
The Impact That Core Fundamental Training Will Have On Your Business And Career.
This power panel includes Donny Seyfer, Mark Saxonberg, Chris Chesney, Jeff Peevy and Bill Haas. They have the expertise and experience to give you a blueprint for your training strategy. From the Road To Great Technicians to the real world problem of Just In Time Learning … you can’t expect to make any money when you are learning in the service bay.
Yet there are many instances when you have to learn in the service bay because many of the problems you come across you have never seen before. And that is where core competencies come in. And the panel says, do not use Just In Time learning as an excuse not to have structured education.
We talk triage, structured training, service support resources and the importance of the Service Advisor as a critical component of getting the job done right the first time.Listen and view episode notes
Fundamentals, Systems, People Development and How to Work From Home
Tom Ham has been a great contributor to the podcast and with his years of experience as a shop owner and chief conductor at Automotive Management Network, he has a perspective and/or opinion on all aspects of running a successful and professional automotive service business.
We’re going to talk about basic block and tackling, the power of good systems and procedures, because if your not your dying. Also, hear about a clever idea to extract business improving ideas from your team and three questions to ask yourself to discover if you can start to walk away and work away from your business.Listen and view episode notes
Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.Listen and view episode notes