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THA 037: Multiple Labor Rates & Matrix Parts Margins in your SMS

Multiple Labor Rates Can Make A Shop Competitive Depending On Jobs. It Is Easy To Set Up Parts Matrixes On Your SMS.

A big fear in our industry is we fear someone questioning our price. We need to be proud of why and what we do. We must understand the value we do for our customer.

Understanding how parts matrix’s work in your SMS and understanding the strategy behind it will improve your parts margins overnight. Also, parts pricing transparency in the industry may change parts margins in the future.

Become the CEO of your company and you’ll start to see the differences in your sales, costs and profits when you pay attention to what the CEO must do for the company.

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RR 267: Brian Bates from Eagle Automotive

Your Business Model Needs to Be Fluid and Flexible as Tech and Business Transformations Abound.

Brian Bates from Eagle Automotive in Littleton, CO is a multi-store operation where the strength of his business culture and leadership is based on firm values and integrity.

Brian points out that leaders are not born and being a great leader can be learned. Studying leadership is your most important role as a business owner. You must learn how to be a great leader. He’s built his business based the relationship he has with his team and how they function as an organization. He says, “Customers can feel that.”

An early adopter of Digital Vehicle Inspections a member of the NAPA advisory team and his local Business Development Group has helped influence his business success.

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RR 266: Patrick McHugh from Bimmer Rescue, Richmond, VA

Customer Avatar, Art Shows, Student Automotive STEM Classes are just a small part of this Unique Specialty Shop.

Patrick McHugh from Bimmer Rescue in Richmond, VA took a few twists and turns in his career before starting Bimmer Rescue. Patrick shares the unlikely evolution from jet pilot to shop owner.

He is a strong marketer and big thinker. From the days of working on the neighbor’s toasters to tinkering with a 1985 BMW Patrick’s path to service professional was paved with his love of how things worked.

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RR 265: Kevin Hurley from Mission Viejo Transmissions & Auto Repair & Girls In The Garage

Women Power. The Story behind “Girls In The Garage”

Kevin Hurley had no automotive background when he was recruited to work at an AMMCO transmission store. He grew it to be number one out of 900 in the country. He had a knack for success.

After building a partnership network of transmission stores Kevin settled on one eleven bay shop and that is his showcase for Girls In The Garage; one of the most unique women’s car care clinics in the country.

Kevin tells you his startup story with Girls In The Garage and the evolution to what it is today. If you just pick up one smart or cool idea and you start your women’s clinics, you will have made a great move to help lift the image of our beloved aftermarket.

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THA 036: Ten Reasons For Buying Technician Tools

Is Tradition Preventing Shop Owners From Buying Technician Tools? FACT: Shop Owners Are Already Paying For Their Employee Tools, And At A Super Inflated Premium With A Ton Of Interest To Boot.

This Academy panel feels that making employees supply tools is an outdated tradition, based on poor understanding of economics and is commonplace for all the wrong reasons.

We cover a lot of ground including the debt load carried by technicians, tool truck time, improved retention and loyalty. We talk side work, and how to approach starting this new strategy. The panel agrees it takes more than just money to retain top talent.

When the shop provides all the specialty tools you need to have them cataloged so everyone knows where they are located to prevent wasted time finding them. In the end, what is in the best interest for your shop will guide how you tackle this.

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RR 264: Steve Ciabattoni from 360 Payments

Are You In Compliance with Credit Card Regulations As It Relates to Chip Cards?

Steve Ciabattoni from 360 Payments explains the regulations for EMV, the chip cards. We also discuss contracts, processing fees and who makes the real money in credit card processing.

An important episode to help evaluate your relationship and what to look for in a processor. Steve gives a tip on the best fee structure, equipment leasing and the future of credit card processing. He also is outspoken on the link between the chip reader and your SMS.

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THA 035: Supplier Loyalty- The Service Professional Perspective

The Strength of Supplier Loyalty is Based in Relationships and Providing the Needs of the Service Professional.

This team of service professionals shared their views on supplier loyalty and how their first call supplier has earned that position. Bill Nalu, John Bridgwater and John Eppstein bring their insights as shop owners to the discussion.

Having a strong first call relationship is earned by the supplier. The panel discusses trust, part quality, service, warranty, and training as all incumbent reasons they support their supplier.

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RR 263: Jason Servidio – VP Transformers Institute

Do You Have a Sales Culture or an Automotive Culture At Your Service Counter?

Jason Servidio, Vice-President of Transformers Institute found his calling as a service advisor. He then realized his passion for teaching sales training. Today he teaches service advisors how to be at the top of their craft.

Learn about sales technics that advisors need to master, what qualities to look for when hiring a service advisor and how to measure ROI on service advisor training. Jason shares what to do when the customer says no and why marketing money is wasted if the sales counter is not great at making long-term customers out of marketing campaigns.

Jason also shares his simple yet important retention tactic. He also shares his view of the number of service advisors to technicians need to run a successful relationship building shop.

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RR 262: Skip Potter – Retired Executive Director NASTF

Retiring Executive Director Shares His Legacy and the Importance NASTF is to the Automotive Service Industry

Skip Potter has had a storied career working in parts distribution, motorsports, tools, service, collision, and heavy duty. He also had important roles with leading industry associations and a radio career with a syndicated radio broadcast called ‘Virginia Race Line.’

Skip is one of our unsung legacy leaders in our beloved aftermarket. He just retired as the Executive Director of NASTF (The National Automotive Service Task Force). Skip gives us a firsthand account of the value NASTF brings to the industry. You will be surprised.

Skip is one of those very versatile industry leaders and a great example of a legacy aftermarket leader. It is important we hear his story. So prepare for an important understanding of the role NASTF plays for all of us and the storied career of a legacy aftermarket leader.

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THA 034: Nine Tips For a Better Work Life Balance

If you want Work Life Balance, first, you must BELIEVE that it’s possible. Once you believe that it’s possible, you must DECIDE that is what you want and set your INTENTION to make it so.

Become an expert at work-life balance by making it a habit, planning for it. You’ve heard many of the principles in this episode but you may have never heard them in an unfiltered way from your industry peers.

Make the choice what you are going to be. Be the master of your business. Be the master of your family when you are with them.

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RR 261: Jim and Shelly Fleischman from Automotive Alley

NASCAR Experience Helped This Shop Owner Create Strong Systems in Every Department.

Jim and Shelly Fleischman created Automotive Alley in Arcade, NY from scratch while Jim was still teaching post-secondary automotive technology. Now working full-time in the business, Jim brought his passion for teaching and organizational skills to the business and Shelly brought her accounting experience.

This meticulous shop with systems designed for improved efficiency is preparing to scale. Jim credits his past NASCAR experience as a guidepost for being lean and organized. Jim’s every move has been to consider growth through business model improvements along with additional locations.

Jim is a big thinker with huge goals and the energy to do anything he puts his mind to. And all along the way, Jim will have a system in place that makes it all work.

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RR 260: Vic Tarasik – Part 2 – Life’s Lessons

Life’s Lessons that Establish Your Strengths as a Leader.

After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.

In the episode, Vic’s shares the remaining 5 life’s lessons. He covered the first five in episode 234. He’s very transparent as he speaks to how these lessons changed him as a leader.

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THA 033: The Competition You Don’t See Coming – ASA-CARS @ AAPEX 2017

Learn about ‘The Competition You Don’t See Coming: What Will It Take To Own Your Own Customers”. There are big changes happening … are you prepared?

What’s ahead in the ever-changing aftermarket will have a big impact on your business if you are not prepared. If you have a strong network, are well read and keep your finger on the pulse of the industry; you may have an inkling what your business will look like in the next 5 to 10 years. To affirm this or to hear from our industries leadership Listen hard to this discussion.

This Academy has a special impact as we talk about the ASA-CARS event at AAPEX2017 in November 2017.

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RR 259: Clint Dudley from Shade Tree Auto – Update

Are you taking care of your customers beyond their expectations?

The business culture at Shade Tree Automotive in Grimes, IA is the biggest factor for creating satisfied customers and team members. Owner, Clint Dudley has a brand-new building to service his customers. It was a team effort to design the building for top efficiencies.

This AAA Top Shop in Iowa has also been recognized with the 2016 Torch Award for Ethics from the US Chamber of Commerce. Clint is a disciplined goal setter and has taken his entire team to Vision in KC in March 2017.

He says hiring practices has made the difference in building his top team. Clint says we have a bright future and his new location has made him more convenient to his customer base. He doubled his tire sales in the last year.

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RR 258: John Francis from Francis Automotive Services

Be Honest, Speak from Your Heart, Always Be Authentic and Have the Highest Ethics. Your Business Will Boom!

John Francis from Francis Automotive in West Chester, PA has given of himself to further the industry. With support to ASE, ASA and AMi among others, John has helped steer the direction of the aftermarket in many volunteer positions.

He finds the time to be a part-time business coach, is excited about the 3rd generation of Francis’s to join his company, he ran in twenty marathons, and John figured out a long time ago that he needed to work on his business, not in it.

Another Legacy Leader Episode.

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