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THA 032: Aftermarket Brakes For Breasts Program – Can One Repair Shop Make a Difference in the Fight Against Breast Cancer? You Bet!!

Is it time to get involved in an industry wide fundraiser where 100% of the monies raised go to research on a breast cancer vaccine?

Yes you have many philanthropic commitments in your community and you are so very proud of your efforts, but consider this is an industry program started as a total grass roots program by aftermarket service professionals and as a total volunteer effort with 100% of funds the raised going to breast cancer vaccine research.

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RR 257: Tom Marx, MAAP – Marx Group & Hart Marx Advisors

Shops That Have Created a Brand Where People Trust You Find Their Business Booming.

Tom Marx, MAAP, Chairman and Chief Strategy Officer from The Marx Group, a full-service marketing communications agency, says the service segment of our industry is in the Golden Age. He is also very outspoken on industry consolidation as a partner in Hart Marx Advisors a mergers and acquisition consultancy.

Tom knows the aftermarket and the service professional. He’ll be speaking at AAPEX 2017 on ‘Amplifying Your Brand’. In the interview, Tom talks about industry consolidation from both the service and distribution side. He also shares his perspectives on training, marketing and the need for quality financial statements, if you are interested in selling your business.

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RR 256: Rachael Wacha from City Auto Repair

Joined the Family business and doubled sales within a year.

Thirty one-year-old Rachael Wacha from City Auto Repair realized she was more like her dad than she thought. She also didn’t realize how important she was to the business.

You’ll be moved by her story and very open discussion of her very personal journey as she walked through life’s challenges and overcame them all. She has the tenacity to achieve every goal she sets for herself.

Having completed a succession plan to own the business, Rachael has joined a coaching and mastermind group. She is the president of the local ASA chapter and Is investing her time in vocational training and engaging with students.

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THA 031: Twelve Tips on Holding GREAT Team Meetings

Communications is the driving foundation of what meetings are about.

Many superior take-a-ways in this Academy lesson. If you are contemplating holding meetings or are holding them and you want to check in on other strategies, this is the perfect seminar.

Your team must know how important their presence is in a meeting. Meetings can help you innovate and stay in touch with the needs of your people and you can share the needs of the company.

Also, innovation requires you need to stick stuff up on the wall and meetings is a great place to make that happen. Always remember to never hog the meeting. Share the wealth. Everyone talks. Many different styles from a casual to formal agendas. Always remember the meeting is for your people.

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RR 255: David Milne from ATMC and ASE

Important Study Shows the Graying of Our Technicians Poses a Big Challenge in the Very Near Future.

Dave Milne serves as the President of the Automotive Training Managers Council (ATMC), a division of the ASE Industry Education Alliance. Dave is also the Executive Director of Special Test Programs for ASE.

Dave shares the mission and value of ATMC, their most recent survey data that he says will have a big impact on the industry. We talk about education and recruiting our future technicians. You’ll also hear Dave speak to our industry training needs and trends, pay structure and how ATMC and ASE is working with the industry to bring awareness to our trade.

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RR 254: Rod Stephens from The Stephens Law Firm

Employment Law. Keep an HR Advisor or Attorney On Your Team to Prevent You From Becoming a Defendant.

Rod Stephens from The Stephens Law Firm has worked with the ASA Northwest group for some time. He knows our aftermarket business.

We chat about handbooks, disability, terminations, cell phones, wage and hour, and the depth of legal knowledge you need to know as your obligations are not only federal law but your state and city laws too.

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THA 030: Nine Reasons Why Labor Rates Need To Increase

Is Your Labor Rate Keeping Up with Inflation and Your Cost Doing Business?

A tough subject to discuss, however many great ideas shared on the mechanics of setting a labor rate, but most importantly being valued and getting paid for all that you know and do for your customer.

The correct labor is a big factor in profitability among other critical measures in a service business. Learn from the discussion.

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RR 253: Scott Buckley & Steve Bullins

The Future of Our Industry Speaks Out on Tech, Technology, Millennials, DVI and Customer Service. 

Scott Buckley and Steve Bullins from Buckley’s Personalized Driver Care bring a refreshing look at our industry. You’ll be happy to hear this duo speak on so many topics.

All the while you are listening, consider these guys are the shop owners of the future and will help guide and steer our industry for many years to come. We’re in good hands.

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RR 252: Eric Carlson from Ervine’s Auto Repair & Grand Rapids Hybrid

Michigan Shop Owner Makes Hybrids His Specialty Niche

Eric Carlson from Ervine’s Auto Repair and Grand Rapids Hybrids has found that his specialty in Hybrids has been a welcome addition to his business and his market is responding. With hybrids as loaners, his hybrid business is growing at an unexpected rate.

Eric shares his story that includes the purchase, 24 years ago, of a business that was on its last leg. His supplier gave him a heads up on the opportunity. Eric has been recognized multiple times as the NAPA Technician of the Year, in the Grand Rapids region. He also tells about his commitment to ASE and the time he was as a subject matter expert. He helped work on the Hybrid tests.

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THA 029: Are We Too Dependent on Being Independent?

Individuality and entrepreneurialism is commanding but being inter-dependency can become a powerful positive force.

Independence is a strength, however being Interdependent on each other can benefit the entire industry.

Being independent seems to breed us not working together to lift our image, improve labor rates, access to information, grow our people, share knowledge, tools and equipment.

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RR 251: Craig O’Neill form O’Neill’s Transmission Service

Third Generation Millennial Whose Dad Has Complete Confidence in His Decision Making is Looking for an Actionable Succession Plan.

Craig O’Neill from O’Neill’s Transmissions and Service has taken some bold moves in the business and implemented a DVI system and hired a business consultant.

He sees great opportunities in emerging technologies and values the power of a strong business culture.

Regarding the technician shortage, he shares their apprentice program that has helped not only his business but the vocational school he works with.

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RR 250: Dave Hobbs – Lead Technical Trainer- Delphi

Renowned Industry Trainer Says Our Technology is The Carrot at The End of The Stick To Entice Recruitment Into the Industry and to Keep Our A Techs.

Dave Hobbs, Lead Technical Trainer and Program Developer at Delphi Product & Service Solutions, has been in the aftermarket for over 30 years living his passion teaching technicians about repairing new technology.

He is on the cutting edge with ADAS (Advanced Driver Assistance Systems) and discussed the challenges with calibrating repaired systems. This interview covers his start in the industry, what it takes to create a training seminar and that he sees great opportunities for A techs even if they want to move to a new city, to find the right situation, and work for a top shop.

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THA 028: Twenty-One TIPS to Get an Edge on the Competition

Do you need a quick new idea that will give you an edge on your competition?

In this Academy lesson get 21 TIPS that have been implemented before to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.

Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.

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RR 249: Brenda & Brent O’Neal from Repair One Automotive

Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?

Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.

They believe that living in the same community as their business brings great value and recognition.

Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.

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RR 248: Tom Lambert from Shadtree Automotive

Do You Expect Your Customers to be ‘Customers For Life?’

Tom Lambert from Shadetree Automotive in Layton, UT has a goal to keep customers for life. Everything done in the business and through marketing efforts works toward that goal.

Lambert can say this because he has built a company with a strong culture of caring from a highly motivated, yet laid back team that loves to have fun.

The key to his success was hiring a business coach to bring the guidance he needed to see things from a different perspective. His organization is experiencing 10% growth each year and will top out at $2.5 M in revenue this year.

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