Support Services Series

RR 246: Scott Brown from iATN

Is iATN A Staple In Your Shop? Listen to Scott Brown Tell the Story of the Humble beginnings and Future Plans Of iATN.

Scott Brown president of iATN and co-owner, with his wife, of Connie & Dick’s Service Center, keeps his finger on the pulse of the industry by staying engaged at the shop. The interview takes you back to the day before the internet when bulletin boards were a way to communicate with your peers.

iATN is keeping pace and is working on exciting plans to continue to bring value to shop owners, technicians and educators of the auto care industry.

Scott gives an insider look at the iATN mobile APP, the new ‘Review’ space and the new iATN 2.0 and much more.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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RR 232: Dennis McCarron – On Sales

Do You Have the Technique to Close More Sales?
 
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
 
Our customer doesn’t come in wanting to buy something.  It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.

All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.

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RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?

Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.

Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.

The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.

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RR 170: Jude Larson, JML Real Solutions

How to become a sought-after business, that everyone wants to work for.

Jude Larson the president, owner and lead consultant for JML Real Solutions uses his rich experience and business success as he works with service professionals to re-engineer their businesses.

Jude shares ideas on how to become a legendary or sought-after business where top performers want to work and why company culture is precious and you need to build it and protect it. Jude also asks every client to review their business from a 30,000-foot view to gain a perspective and build the right priorities for their business.

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RR 156: Kathleen Long from Repair Pal

It doesn’t take much for consumers to be disloyal to their repair shop.

Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.

This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.

Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.

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RR 132: Auto Care – Industry Job Board

Learn about the largest automotive aftermarket job board in the industry. Courtney Hammer and Katy McQuiston share their insight on the value that the Job Board brings to every member of the aftermarket. As internet resume and job postings is the trend and the future, Auto Care has laid the ground work to build the biggest recruitment effort the industry has ever seen or been part of.

Discover how you can post a job and find a job specific to your needs and experience exclusively in the automotive aftermarket.

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RR 120: Suzanne Hawley from Family Service Day

Suzanne Hawley is the Executive Director of Family Service Day, an award-winning ’cause marketing’ initiative for the automotive industry called Keeping Cars Kickin’. Their mission is to help businesses do well by doing good. Support for the community Family Service Day helps local shop owners and their employees get involved in supporting their community by sharing…

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RR 053: Danny Sanchez from Autoshop Solutions

Danny Sanchez is owner and founder, of Autoshop Solutions and grew up spending countless hours working around his dad’s auto repair shop in California, eventually taking over and running the business himself. Autoshop Solutions started in 1998, when Danny founded Auto Web Solutions. The Internet was starting to take off, and Danny took great interest…

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RR 045: Kim Walker from Five Stones Media

Kim Walker from Five Stones Media is a social media expert, but before she became involved with Five Stones Media she was a school counselor and a teacher. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his…

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RR 028: Leigh Anne Best from Brakes For Breasts

(NOTE: This episode was recorded and released in July 2015. The picture above is the presentation for the 2015 fundraising efforts. $141,868 was collected.) In 2011, Leigh Anne Best and fellow shop owner Laura Frank began the “Brakes for Breasts” fundraiser with 5 local auto shops in Ohio. In 2012, they expanded “Brakes for Breasts” to 27 shops across 17…

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RR 024: Jill Trotta from Repair Pal

Jill Trotta, Director Automotive Group at RepairPal provides an in-depth discussion on the benefits and value of this shop referral site. A few of our previous podcast guests are RepairPal members and that got me curious and prompted a call to Jill for an interview. According to Jill there are 1200 participant shops in their…

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