Do You Have the Technique to Close More Sales?
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
Our customer doesn’t come in wanting to buy something. It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.
All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.Listen and view episode notes
The Future is Now. Are You Preparing for the Future of Automotive Repair?
Held in Detroit on May 18th & 19th, 2017 and presented by ASA, Automotive Service Association, Connected CARS (Congress of Automotive Repair & Service) and organized by Donny Seyfer. This training conference brought industry trainers, automotive engineers and service professionals from all parts of North America to learn about rapidly advancing vehicle technology. Participants got an important glimpse into the world of the connected car with in-depth and detailed looks at ADAS, Next Gen Vehicle Networks and the future of diagnostics.
Listen to a compilation of seventeen of your industry peers as they discuss their reaction to this top industry event. There is no time like now to best understand the speed and gravity of technology. This conference helped serve up the enormous opportunities that lie ahead for the ‘connected’ service professional.Listen and view episode notes
When you have big goals, and are determined to make a difference you can do just about anything!
Jose Gonzales was a working technician for 16 years for a dealership and an independent. He always admired automotive trainers and that motivated him to become an instructor in post-secondary. While he was was teaching, Jose completed his AAS degree in automotive technology then switched to become an instructor in secondary education (high school).
As if that wasn’t enough, Jose then completed his bachelors in business administration. When you hear Jose tell the story, you’ll realize he has a master plan and his moves were calculated and resolute. He loves teaching and is preparing for even more opportunities in the future.
Jose Gonzales is an educator who is shaping our future technicians, yet he says there are challenges to get some students to move to post-secondary or college level; he explains in the interview. Jose counts Jim Morton as an important mentor to him.Listen and view episode notes
We call aftermarket professionals independent and that mislabeling has a negative impact on the industry.
Rick Escalambre the 2015 Vision Educator of the Year, retired two years ago from Skyline College and is busier than ever as an adjunct professor and contract trainer.
He is an author and member of NASTF Education Committee and involved in the educators think tank at Vision KC among others.
Rick is very outspoken on licensing and having a standardized training model in post-secondary education. Among the talking points: getting involved in education, shops recruiting at the college level, and creating strong apprentice programs. This career educator will have you thinking hard about his perspectives.Listen and view episode notes
Did your first car hold the fate of your future career?
Wayne Colonna, President of ATSG tells an outstanding story of his first Ford 269 with a C4 Transmission. It was fate that this car and his determination to fix it would lead him to become a highly sought after trainer in the aftermarket.
He put his time in the industry and found himself working for the Automatic Transmission Service Group in 1991. By 1992 he began conducting seminars across the United States and Canada.
Wayne has published many articles and manuals, and has traveled to over 10 different countries to conduct specialized seminars in addition to a heavy travel schedule in the US. He talks about the biggest problems in the transmission industry and the trend to do more automotive repair. Wayne also has a theology degree and is a minister.Listen and view episode notes
Since being in the aftermarket for fifty years, Pierre Respaut has a steep history as an automotive shop owner, dealership mechanic/technician and trainer. Pierre worked at BMW and Ferrari dealerships and owned “Ultimate Cars”, a BMW specialty repair shop for 30 years. After he closed the shop he was recruited to help improve a VW…Listen and view episode notes
Mobile Diagnostic Entrepreneur and Industry Trainer Shares the Power of Networking.
Eric Ziegler owner of E-Z Diagnostic Solutions a Mobile Diagnostics and Programing company specializing in collision centers and auto repair facilities. Eric is also an instructor for Automotive Seminars and The Driveability Guys.
Eric shares sage advice on diagnostic challenges, training, networking, labor rates. He also imparts his passion on the need for bigger labor rates, specialization, silver bullets, and his role in the industry as a trainer.Listen and view episode notes
2016 Byrl Shoemaker ASE Industry Education Alliance: Instructor of the Year, survived many challenges.
Marlo Miranda automotive technology teacher at Forsyth Central High School, Cumming, GA, was honored at the ASE Fall Board of Governors meeting in November 2016.
Marlo Miranda has a very formidable story. It wasn’t an easy go growing up in New York City. He shares his story of survivor-ship through the mentoring of his automotive technology shop teacher. This molded Marlo to this day as he brings to his students the value of having someone believe in you.Listen and view episode notes
Tim Dwyer was a shop owner for 25 years and was an instructor at Oklahoma State University Institute of Technology, for 12 years, where he helped start and instructed the Pro-Tech Automotive Internship program. He has found a perfect evolution of his storied carrer as an automotive education specialist at ConsuLab Educatech.
Tim is pays it forward with a very in-depth interview that covers many bases from his own shop, to being an educator and discovering a powerful way to educate his students with a Team Based Learning approach to his work in helping instructors utilize the power of their teaching aids.Listen and view episode notes
Simple Solution to Minimize Cooling System Comebacks
Bobby Bassett, the Manager of Training North America for Gates Corporation shares important facts about cooling system repairs.
Bobby explains the do-right-rule when it comes to cooling system repairs. He says 40% of radiator failure and 95% of water pump failure is due to coolant contamination. Listen to Bobby Bassett’s frank discussion on minimizing customer comebacks. It’s very simple.Listen and view episode notes
There’s a tech shortage in the transportation industry. It doesn’t matter if you’re talking automotive, trucking, diesel, aftermarket, motorcycle, marine, collision repair…you name it…they’re all struggling to find trained, professional technicians. Meet Jennifer Maher, the CEO/Executive Director of TechForce Foundation, a nonprofit 501(c)(3) with the mission to champion students to and through their education and…Listen and view episode notes
Where are the industries top young technician’s going to come from?
Skills USA and Worldskills brings to our industry an opportunity to showcase young talent in a competitive environment. Scott Norman, Chairman of the National Automotive Service Technology (AST) committee for SkillsUSA and the USA Technical Delegate for Worldskills gives you an insider’s overview of these two important competitions.Listen and view episode notes
Automotive Technology Bachelor’s Degree program producing our future technicians and entrepreneurs.
Scott Norman is an Associate Professor of Automotive Technology at Pittsburg State University in Pittsburg, KS and President of the National Association of Automotive Universities.Listen and view episode notes
Bobby Bassett, the Manager of Training North America for Gates Corporation, started with Gates in sales in 1999 and transitioned into training. There he found his calling. Powerful Quote and Reason to Listen: “Bottom line for technician, service writer and shop owner are missing tremendous profits. They are not fixing their customers cars; the guy…Listen and view episode notes
Dan Marinucci is the driving force behind Communique’, an automotive training and communications company that, as its name suggests, delivers vital training information. Dan is known for communicating timely, practical, knowledge to both service and sales professionals in the auto repair industry. Whether writing for a trade journal or presenting a seminar to technicians, Dan crafts…Listen and view episode notes