Meet Bogi Lateiner from 180º Automotive in Phoenix, AZ. She graduated Phi Beta Kappa from Oberlin College in just three years with a double major in Womens’ Studies and Pre-Law. Listen to her story on how she got where she is today. Her nine year old shop has an all-female tech team, working eight bays with five lifts. She has two service advisors and a unique new system to improve technician productivity through a smart new way she handles parts delivery.
As the pieces of her career came together, she began to see that her passion was not simply to fix cars, but to empower others to fix cars – women especially. Bogi is also a business coache, holds car-care classes for women, speaks on a wide range of subjects and is on the 4th season as one of 3-girl crew on the Velocity Channel show … All Girls Garage … set your DVR and enjoy. Listen to Bogi as she talks about:
- Your shop being a destination and why differentiation is important
- Her preferences on the parts she buys
- The key to success in any shop is for owner to transition from being a tech to being a businessperson
And among may great take-a-ways is her greatest reward from being on ‘All Girls Garage’ TV show. You may be very surprised by this, however once you listen to the entire podcast it so authentic because of the passion Bogi has for the industry.
See a CBS newsreel featuring Bogi.