RR 044: Rick Bilger from Advanced Auto Pros

Rick Bilger

Rick Bilger a 40 year service professional owns Advanced Auto Pros in Greely, CO.  His Grandfather and Dad were mechanics/technicians and Rick practices his craft in a 10 bay facility with 4 techs, and two service advisors. Rick, a pilot, offers some very interesting and unique strategies in this episode.

Much to learn from this episode. There is a minimum of 10 big take-a-ways for you to consider. Rick has 5 very unique features or customer offers on his website.

  • A $200 savings bonds if your service wasn’t right
  • A personal message from Rick outlining the 5 misconceptions of auto repair
  • A distinctive ten step repair system spelled out on his home page
  • A very clever ‘noise’ page to help customer describe the sounds their vehicle is making
  • His VIP ‘Pay Ahead For Service’ Club

Listen to this very informative episode as Rick talks about how many attempts he had at improvement until he got it right. He is a ‘Ready, Fire Aim — ‘adjust as you go’ type of guy. He says, ‘Never be afraid to fail’. Which lends itself to being an innovator as he looks to other industries to find what’s working.

He reflects on the best use of his time and how it will benefit his company. He even talked about how his dad would bring home a carburetor and carb kit for Rick to ‘play with’. What a way to learn the business.

There are an enormous amount of Rick’isms and take-a-ways including his focus on wanting to raise the awareness of the industry and have the consumer realize that his is a great industry doing a tough and challenging job by talented people.

Advanced Auto Pro Web Site

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.