RR 045: Kim Walker from Five Stones Media

Kim Walker

Kim Walker from Five Stones Media is a social media expert, but before she became involved with Five Stones Media she was a school counselor and a teacher. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his service business. Then for specific reasons left to go back home to Louisiana. It was almost destiny that they engaged with Five Stones Media. As a former shop owner Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that.

She is on the Car Care Council’s Women’s Board, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. Their shop experience is without question, so when she talks about social media as it relates to the automotive service professional, she has the experience that matters.

This episode goes a little longer than normal, but it is jammed packed with information you will learn for the first time or can use to sculpt your social marketing strategy.

Here is a short highlight on what is packed into this episode:

  • The 50/30/20 Rule of social posting
    • 50%: Fun, entertaining and Engaging
    • 30%: Industry News, Tips and Ideas
    • 20%: Opportunity for sales
  • Social media etiquette
  • What is the average age of a post, in hours, before it gets old, therefore how often to post so your efforts are worth it
  • Do you know the best ways to grow your following?
  • Learn about a Facebook app for your smart phone that will help you manage your posts
  • Quick and simple ways to find and compile good content

… and much much more. Listen to Learn ‘MANY’ Things in the episode.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.