RR 134: Todd Erickson from Identifix

How He Started
Todd Erickson started his automotive career in 1984. He progressed through the ranks to become a technician at a tune-up specialty shop. He was introduced to oscilloscopes and 4 gas analyzers. He had the opportunity to participate in the GM ASEP program, graduating to become a Cadillac Journeyman Technician.  Todd also became an accomplished Sr. Master Subaru technician.Identifix

Impressive Credentials
Along the way, Erickson acquired his ASE Master, L1, L2, Alternative Fuels and Medium/Heavy Truck Technician certifications. He is also an AMI Accredited Automotive Manager (AAM). Todd performs technical training and writes articles for automotive trade magazines. You can find his many articles on his Linked In page. He is also the founding member of MNSubaru.com, a Subaru based enthusiast club with over 500 members. Todd also administers the Car Care Ministry for his church.

The Job
Todd Erickson is a Car Line Expert at Identifix. Identifix serves more than 100,000 automotive technicians and shop owners in the United States, Canada and Latin America through its online Direct-Hit® system, Repair Hotline service and Direct-Shop® shop management system. Todd’s focus is to provide ‘just in time’ support to solve diagnostic problems.

I always wanted to interview a principal from Identifix, but Todd intrigued me as a front line support person. After speaking with Todd I realized we would have a winning interview, because he is all about helping the technicians and shop owners who make up a big portion of my audience. By the way, his specialty is Asian vehicles with a concentration on Subaru.

His Tenure
You will see why he is such a great fit for Identifix because in his own words ‘He excels in ‘Diagnostic Reasoning’. Todd’s been there 15 years and says ‘There is no such thing as a learning curve …. It is a learning cliff!”

Why Listen?
Todd Erickson served up an enlightening interview that included his job interview for Identifix; a great story on a trick question that he passed with flying colors. You will get an insider’s view of Identifix and will come to appreciate the passion Todd and his team mates have for their job, careers and in supporting the industry.


This episode is brought to you by Federal-MogulEpisode Logo Sponsored By v1 Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.