RR 227: Ciara Pegoda – Leadership 2.0 – Part 1

First in a three-part series on Leadership 2.0 with Ciara Pegoda, Sales Manager for Dipaco in Reno, NV.

The Series:
Part One: Episode 227
Part Two: Episode 228
Part Three: Episode 229

When I got the idea of doing a three-part series on Leadership 2.0, I spoke to Brian Cruickshank (Episode 075), the Director of the University of the Aftermarket at Northwood University to recommend a recent graduate who would share their personal experience from the course. 

I’m delighted to interview Ciara Pegoda and hear her talk about her experience at Leadership 2.0. She brings a refreshing insider’s view of this Executive level course.

Having been a graduate of this University of the Aftermarket program, when it was called 2010, I felt that a three-part series with a program participant/graduate would interest my listeners and showcase this important industry leadership program.

What is Leadership 2.0:

  • The industry’s cornerstone educational program that fosters the development of a new generation of visionary aftermarket executives.
  • An intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.
  • Appropriate for any mid-level professional working in any market segment within the motor vehicle aftermarket. Previous attendees have represented manufacturing, retail operations, wholesale distributing, association management, program group management, and yes service professionals.

The service professionals I’ve spoken to that have attended Leadership 2.0 tell me that their understanding of the entire industry was expanded and their respect for the importance of their role in the Auto Care industry was solidified. Lifelong friends from all segments of the industry are formed at Leadership 2.0.

Keep in mind there are two additional episodes that round out the series. Part two Episode 228 discusses the project and Part three, Episode 229 discusses the final week of the course. (See links above)

Ciara Pegoda was the 2016-2017 YANG 2.0 Scholarship recipient and completed the Leadership 2.0 Class through Northwood University. As a member of YANG, AAEC, Auto Care, and Women in Auto Care, she believes in being active in the industry and the community.

Ciara Pegoda is an experienced Sales Manager adept on developing professionals. By focusing on growing their skills and developing their personal brand, Ciara empowers her team to connect with and serve each individual client in order to drive conversion and retention. Ciara’s energetic and hands on approach to management allow her to build trust with her team identifying opportunities for growth – It’s about finding a connection with the real people you’re trying to help, then conveying that message back to them in a way that resonates.

Ciara holds a BS in International Business, with a focus on marketing from the University of Nevada, Reno

Take-A-Ways from this Episode (Part 1):

  • Her greatest leadership lesson: If you are not listening you are not leading.
    • Listening is hard. It is not what we do.
    • Communicate in person whenever you can.
    • Non-verbal communication is missing 92% of the meaning of the communication.
  • Her customers want to see them face-to-face; a trend she sees.
  • IOPT How to find the four different styles of leadership, how she processes information and uses it as a leadership tool. (Input Output Processing Template)
    • Teams need each others different styles to survive. It must be balanced if you want to get things done.
    • The best coach isn’t necessarily the best quarterback.
    • Who do you need to surround yourself with to get things done.
  • As a leader TRUST is the only CURRENCY you have.
    • If you lose TRUST you can no longer LEAD.
  • Team Project is ‘Emerging Technologies’ and their team name is ‘The Jetsons’
    • The Jetsons had many of the conveniences we have today like the Apple Watch, Autonomous Cars (well almost), Robots and many other hi-tech amenities.

Leadership 2.0 Website

Be socially involved and in touch with the show:
Facebook   Twitter   Linked In   Email


This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.