RR 265: Kevin Hurley from Mission Viejo Transmissions & Auto Repair & Girls In The Garage

Kevin Hurley moved from Detroit to California when he was one year old. He grew up in Anaheim, CA. and attended California State University Fullerton. He married his wife Carol in 1983. They have three children.

Kevin worked in restaurants as a waiter and worked real estate sales thru college. He started working at an AAMCO Transmission shop in Capistrano Beach, CA form 1981-1997. He opened eight different shops and sold them to partners but kept the best one.

Now twenty-eight years later he has a successful business, Mission Viejo Transmissions and Auto Repair in Mission Viejo, CA. His work creating “Girls In The Garage” is legendary having been picked up by media outlets and news channels locally and nationally.

Interview Talking Points:

  • No automotive background.
  • Was recruited to work for a transmission shop.
  • In three years he took his Ammco shop to #1 in the country out of 900 and it stayed that way for the seventeen years he was there.
  • He owned every transmission shop in an eight-mile area. There were six shops under his partnership. Ammco came in and said no to his other shops. He left and he sold to his partners.
  • His son works in the business.
  • For 25 years they were a 2-bay shop with 2100 sq ft with 4 lifts.
    • They did more business than the Firestone next door with 10 bays.
  • Had a chance to buy a shop with 16 lifts and quadrupled the business and he attributes it all to Girls In The Garage™.
  • He has more compassion than he knows what to do with.
  • The shop has a women-only bathroom with high-end perfume. He buys the best toilet paper he can get and reviews bathroom cleanliness every half hour.
  • The customer wait room has no point of sale items. It is like being in your living room.
  • He believes that women think that automotive repair shops will take advantage of them. It is important, to Kevin, to insure that never happens at Mission Viejo Transmissions
  • Works with girl scouts, MADD, police departments, Make A Wish, and American Cancer among others.
  • Participants get safety glasses and lanyards in the fully catered event.
  • Girls In The Garage is a Non-Profit organization.
    • The event is held the first Wednesday of Every Month 5 PM to 8 PM.
  • The 25,000-pound lift becomes the band stage and a dance floor.
  • There is a lighting system with full color and lasers.
  • Women ask the greatest questions.
  • Girl Scouts are a big factor to their success and participation.
  • They make it a point that everyone there gets involved.
  • The girls can get their hands on anything automotive. He provides gloves everywhere.
  • Every event is videotaped and all shown on the website.
  • He is working on making the event live on his website.
  • There is an actual station to change a water pump.

Mission Viejo Girls In the Garage Site

YouTube Video from a Girls In The Garage Event

Shop Profile
Number of locations: 1
Years in industry: 36
Years business ownership: 28
Number of technicians: 9
Number of service advisers: 3
Number of lifts: 16
Number of bays: 11
Days open: Mon – Sun
Annual estimated volume: $4 MM
Percent Repair vs Maintenance vs Other: 60/20/20
Aftermarket affiliation: AAA
Business coach: Management Success
SMS: Complete Invoice Solutions

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.