RR 323: Jennifer Filzen from Rock Star Marketing

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Talking Points:

  • Rock Star Marketing’s passion is creating joy.
    • Belief in creating SEO content to attract customers.
    • It’s about your story. Everyone has a story and it needs to be told.
  • SEO Interview
    • A 2-hour process, two questions: What makes you special and unique? Who is your target demographic?
      • Able to draw backstories that target people that share same values, brings a level of respect and trust. Owners often forget why they started their business in the first place: Rediscover their passion again.
      • Build up to 90 pages of content to differentiate from the competition.
      • Exposes the culture of the business.
    • Fishing for Millennials training course.
      • Rely on the internet as a source of information and recommendations
      • Attracting millennials: Website, Facebook, Twitter, Google+, Youtube, all digital networks
    • Rock Star Marketing
      • Established in 2009
      • First auto client: Roberts Collision Repair in California
        • Blog: Infrared drying process for paint being compared to “car spa, facial, manicure.”
      • She has written for over 300 shops

Rock Star Marketing Website

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This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com


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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.