Marketing To the Ultimate Customer. The Power of Video and the Zero Moment of Truth.
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV. Discuss building confidence and awareness in your consumer’s relationship.
These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.”
This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer for the service professional.Listen and view episode notes
Women In Auto Care Honor Their Own.
The 2017 Honors for Auto Care Woman of the Year Laura Soave, Senior Vice President, Chief Marketing and Communications Officer, Federal-Mogul Motorparts, Female Shop Owner of the Year, Carolyn Coquillette, owner of Luscious Garage in downtown San Francisco and Auto Care Woman of Excellence, Jill Trotta, the Director of Automotive Group at Repair Pal.
The WIAC connect, empower and mentor women in our auto care industry. In 2017 they provided educational scholarships worth $65,000. More on that inside this fun and inspiring episode.Listen and view episode notes
Impact Award Honoree’s In 2017 Share Their Aftermarket Story.
The Auto Care Association annually honors four aftermarket professionals, age 40 or younger, who have made remarkable contributions to the auto care industry. The Impact Award: Four for the Future, was created in 2010 and is administered by the Auto Care Association Marketing and Communications Committee.
The 2017 award winners are Sarah Shelstrom from Integrated Supply Network, Katina Wall from STP at Spectrum Brands, Kyle Byrne from the Merrill Company and Chris Pacey from National Performance Warehouse.
We talk about the impact of technology, the elephant in the room, insights, recruiting talent into the industry and the trends they see affecting the aftermarket.Listen and view episode notes
Shop Owner Shares His ‘Grow Your Own’ Technician Training Program
Eric Svedberg from Automotive Specialists in Virginia Beach, VA is in the AAPEX 17 studio with his millennial technician Rex Cate. The conversation gets deep into the recruitment of Rex (he worked at Panara), his training program, his annual review, and how Eric is integrating Rex into his business.
Now four years into the training program there are no regrets on either side. Rex says that there are many millennials like him out there looking for a chance.Listen and view episode notes
Trends, Current Issues and Outlooks On the Future of the Service Sector
Shop owner Ryan Clo, Trainer Dave Hobbs and Diagnostician Matt Fanslow share their perspectives on the opportunities and challenges that make up the dynamic and changing aftermarket.
Don’t miss the discussion on training, business models, technician pay, business culture, specialization, and the changing role of the shop owner.Listen and view episode notes
There Should Never Be A Year That You Don’t Make More Than The Year Before.
Andy Bizub purchased Midwest Performance Cars in Chicago, IL after 25 years as a commodity trader. He was a customer of Midwest and needed a change in his career, so he purchased the Porsche, BMW, Audio specialist.
His love of cars and his passion to build a growing successful business eclipsed his lack of experience in the industry. Andy shows that being a good CEO and leading your team to greatness is what it takes to be successful.
Andy is the perfect example of taking a commitment to culture, relationships, leadership and problem solving and transforming a business that is adding its second branch.Listen and view episode notes
Building The Future. Three Intense Days Showcase The Global Automotive Aftermarket.
Tyler McCartney, Nicholas Holton, Christopher Berry and Zach Rizo were four of the ten collegiate level students that were provided an unprecedented immersion into the aftermarket at the start of their careers, all because of SPARK.
As the entire aftermarket faces the need for young talent to join our industry, this interview shows the power of the SPARK Program to showcase career opportunities. These students got to see the global aftermarket on display and understand the economic impact on our economy.
Listen to the gems of wisdom from our future leaders.Listen and view episode notes
Are You Committed to Be A Lifetime Learner In The Automotive Aftermarket? Learn Why It Must Be Your Most Important Goal.
Chris Chesney is the Senior Director, Customer Training at the CARQUEST Technical Institute and explains that our great aftermarket has its best days ahead, however, the challenge is going to take many people, teams and organizations working together to formulate solutions as we prepare for the largest wave of technology and consolidation we’ve ever seen.
Chris explains that all successful technicians and shop owners know …. that you must be committed to being a lifelong learner. If not … you’re in the wrong profession.Listen and view episode notes
AAPEX Co-Chairs Share the Educational Value and Networking Power of this Premier Global Event
AAPEX is co-owned by The Auto Care Association and Automotive Aftermarket Suppliers Association (AASA). Bill Hanvey is president and CEO of Auto Care and Bill Long, AAP is president and COO of AASA.
You’ll hear about the evolution in education for the service professional and the highlights for diagnostics training and technology for 2017. Bill and Bill share many of the reasons to attend AAPEX and their strategies to keep pushing the technology envelope since we are now a technology industry.
Mobility park and ServiceEDU are discussed along with a few behind the scenes stories that will give you a high appreciation for the enormity of this project. This is the Expo and Conference not to be missed each year.Listen and view episode notes
Learn about ‘The Competition You Don’t See Coming: What Will It Take To Own Your Own Customers”. There are big changes happening … are you prepared?
What’s ahead in the ever-changing aftermarket will have a big impact on your business if you are not prepared. If you have a strong network, are well read and keep your finger on the pulse of the industry; you may have an inkling what your business will look like in the next 5 to 10 years. To affirm this or to hear from our industries leadership Listen hard to this discussion.
This Academy has a special impact as we talk about the ASA-CARS event at AAPEX2017 in November 2017.Listen and view episode notes