Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?
Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.
Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.Listen and view episode notes
Shops That Have Created a Brand Where People Trust You Find Their Business Booming.
Tom Marx, MAAP, Chairman and Chief Strategy Officer from The Marx Group, a full-service marketing communications agency, says the service segment of our industry is in the Golden Age. He is also very outspoken on industry consolidation as a partner in Hart Marx Advisors a mergers and acquisition consultancy.
Tom knows the aftermarket and the service professional. He’ll be speaking at AAPEX 2017 on ‘Amplifying Your Brand’. In the interview, Tom talks about industry consolidation from both the service and distribution side. He also shares his perspectives on training, marketing and the need for quality financial statements, if you are interested in selling your business.Listen and view episode notes
Listen to the entrepreneurial journey of Doug Grills from AutoStream Car Care Center. Along with his partner Rick Levitan they brought their base experience from their former positions with a fortune five company to build a four store automotive service company. As Doug tells it they brought a lot of business savvy with them when…Listen and view episode notes
Have you ever thought about selling your business? Do you have a buyer? Want to hear the story from a thirty-year industry veteran who recently sold his businesses to an investor?
Dave Erb has a great story from buying his first shop to hitting his first $100K month. Ever thought about attending Leadership 2.0? Yes, but never pulled the switch. Dave will convince you why it was such a great move for him.
He shares some great wisdom he learned in the school of hard knocks. Invest in yourself … listen now!Listen and view episode notes
Ron Inchausti always had entrepreneurial ideas since childhood, but lacked goal setting to implement these ideas. He started his automotive career like most, working for someone else. He never considered, or saw the need, to start his own company. This young, eager mechanic had a special passion fueled by providing quality service with a thoughtful…Listen and view episode notes