Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?
Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.
They believe that living in the same community as their business brings great value and recognition.
Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.Listen and view episode notes
Do You Expect Your Customers to be ‘Customers For Life?’
Tom Lambert from Shadetree Automotive in Layton, UT has a goal to keep customers for life. Everything done in the business and through marketing efforts works toward that goal.
Lambert can say this because he has built a company with a strong culture of caring from a highly motivated, yet laid back team that loves to have fun.
The key to his success was hiring a business coach to bring the guidance he needed to see things from a different perspective. His organization is experiencing 10% growth each year and will top out at $2.5 M in revenue this year.Listen and view episode notes
What would you do differently if you knew you could never fire anyone?
Hiring the right team member continues the culture and team dynamic in your business. Hiring the wrong person can crash your culture and create friction in your team.
You need to hire slow and fire fast and hire for attitude, not aptitude; because we usually fire for attitude.
This team of aftermarket professionals brings their experience along with great advice on how to hire smart and for the long term.Listen and view episode notes
Are your Performance Reviews Creating the Best Behaviors from Your Team?
Performance reviews for many business owners never get done. There are many reasons why not and this episode tackles them head on and the best way to get them done.
There is great wisdom from the Academy panel like the review starts at the interview, that reviews need to be used to create personal performance goals, reviews is a formal way to be sure accountability sticks, and your core values are the key points to apply all behavior against.
There are over 20 key talking points that will help you in your process or get you started on the right path. The panel agrees that becoming a better leader will be key to using performance reviews to grow your business culture with performance reviewsListen and view episode notes
Are Your Succession Plans Solid? Are You Ready To Leave Your Business To The Next Generation?
Bob Ward from Wardden LLC and former shop owner Russel Andrew bring a few building blocks of succession to the Academy. The message is strong: you need to start NOW to plan on getting your business to succeed without you.
Seventy percent of business owners in the next 20 years will depart their business in many different ways if there is no planning. They must nurture and retain their key leaders and motivate them.
Owners struggle emotionally about leaving their business; because they started with nothing and there is a big attachment to their successes over the years. Owners must think about the joy of leaving their business and seeing their legacy to continue.Listen and view episode notes
Industry outsider used his business acumen and detailed, process-based, management philosophy to grow his business.
Brian Sump is not your typical shop owner. A former professional athlete, Sump had never turned a wrench in a shop before starting Denver-based Avalon Motorsports in 2007.
Recognized with multiple industry and business awards, Brian Sump is an entrepreneur who runs six different organizations and he explains why you need to network-up and network-down.
This industry awarded shop owner brings his wisdom to the premier aftermarket podcast.Listen and view episode notes
Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?
Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.
Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.
Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.Listen and view episode notes
Why Great Quality Controls Matters for Customer Retention and Shop Reputation.
A top lesson from three aftermarket colleagues who understand the value and need for a great quality control process. They leave no doubt why you need to adopt and improve your quality controls.
Tough love discussion that covers the importance of measuring your QC to help reduce mistakes (we are human we all make them) and how QC brings accountability to your overall processes. Investing in your QC program is as good as getting a five start on-line review. If you don’t you may be wiping up a two-star review.
Most shops do a great job fixing cars. That is not good enough anymore. Many more great take-a-ways that will fill up a yellow pad.Listen and view episode notes
Is your service adviser getting forty hours of training per year?
Greg Bunch owner of Aspen Auto Clinic a five-store operation in Colorado Spring, CO tells the story on how his first branch came about. Greg tells of his best practices on how to scale for multiple locations. He shares the traits of a shop owner when preparing for expansion.
We talk consolidation, the value of quality service adviser training, what good technicians want from their shop owner, how to prepare for expansion (you need capitol), customer retention and more.
He also talks about his Transformers Mastermind group for multi-shop operators.Listen and view episode notes
How to Improve Employee Loyalty and create engaged team members.
Listen to Ryan Clo, Dwayne Myers and Jude Larson talk about the power of gratitude, the importance of sharing your vision, creating a powerful work environment, the value of training for personal improvement, pay and bonus programs, mentoring and why you need to share your numbers.Listen and view episode notes
Do You Know Why the Success of your Business is Dependent on Setting Huge Long-Term Goals?
Bob Cooper, President of Elite Worldwide share his five principles of success. He explains why having BIG goals is important to personal and business success. Bob has brought his expertise to the automotive industry as a trainer and a coach. He has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army.
Bob gets into the details on his five principles and offers a special bonus; the CEO’s job description.Listen and view episode notes
Where does a three time ASE Technician of the Year and shop owner find a new technician?
Tom Piippo a three-time recognized ASE Technician of the Year needed to find a new technician. He decided to grow his own and found a candidate in a most interesting place. Also listen to Tom share his story of remarkable results over the last 39 years operating in a small town of 491 households in northern Michigan.
Tom was recently honored by ASA as their 2017 Alpha award winner for his generous and far-reaching contributions to the automotive service industry.Listen and view episode notes
How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.
Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.
Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.Listen and view episode notes
How do you integrate a second-generation millennial into a succession plan?
Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.
Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.
He’s doing a lot of things right. See how many you agree with.Listen and view episode notes
Aftermarket Family Business Dynamics. The Dads Speak About Their Family Business and Their Role and Relationship with their Sons.
Service professionals Terry Beachler, Gary Pontious, Sr. and Joe Palermo discuss their family business and the relationship with their sons. Many know that family dynamics is so rewarding and can also have their challenges, however if you make it work the results are personally gratifying.
I’m grateful to the three sons for gathering their dads for this interview. There are many great talking points; traits that they share with their son, the dads’ current role in the business, who is the bigger risk taker, how they see new technology, managing the numbers, the importance of communication and trust and special advice for all family business.Listen and view episode notes