How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.
Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.
Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.Listen and view episode notes
Is Your Customer Service Exceptional? Need to Lead in Your Market?
The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.Listen and view episode notes
These industry colleagues agree to never ignore and learn from a bad review.
Bad reviews do happen and these are great learning moments for the entire company. Every segment of the company is under scrutiny with a bad review. From business culture, your customer service commitment, your processes, procedures and systems.
It is also important to be sure you are doing business with your ideal customer. Not every customer was meant to do business with you. Create your ‘avatar’ customer and stick to it.Listen and view episode notes
Do You Have the Technique to Close More Sales?
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
Our customer doesn’t come in wanting to buy something. It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.
All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.Listen and view episode notes
How do you integrate a second-generation millennial into a succession plan?
Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.
Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.
He’s doing a lot of things right. See how many you agree with.Listen and view episode notes
The service adviser has an important role in the automotive service industry.
Listen to a discussion with Ron Haugen from Westside Auto Pros in Des Moines Iowa and John Epstein from John’s Automotive Care in San Diego, CA.
Why should advisers understand and monitor their benchmarks, establish goals, and have access to them? They need to be able to connect with a broad range of people and personalities to include the customers, fellow coworkers and vendors. Service advisers also need to be able to stay calm under pressure and handle all the minor details. Many more learning moments presented by your industry colleagues.Listen and view episode notes
All business strives to build customer Loyalty.
In this episode we talk with Jody DeVere, CEO of Ask Patty, shop owner Greg Skolnik from Motor Works in Rockville, MD and John Eppstein owner of John’s Automotive Care in San Diego, CA.
Jody, Greg and John shared their tactics and strategies to build a loyal customer following.Listen and view episode notes
Vice Chair of CCPN is Honored as a 2017 ASE/Autocare World Class Technician
Dwayne Myers tells his story that starts in the Army and ends with the 2017 ASE/Auto Care World Class Technician Honor. It seems that everything Dwayne Myers did in his career helped pave the way to this recognition.
A partner in the four-shop operation Dynamic Automotive in Frederick County, MD, listen to Dwayne’s message that anyone can have success. He says, “Don’t be afraid to give up the good to go after the great.”
Dwayne shares some great wisdom on Dynamics commitment to training and building a team. He sees a bright future for all shop owners and provides a great piece of management wisdom: ‘Never Talk Mad’.
Fourth Generation Millennial in Partner With His Dad Speaks to the Challenges of Succession, Debt Management and the Changing Industry.
Nick Lenhart from Lennart’s Service Center Tire Pro’s brings a very honest and transparent discussion to the table. On top of the legacy customer service that Lenhart’s is known for they are big in community philanthropy. Nick shares the story on one key tool they use to do community outreach.
Nick shares why they made a move to Tire Pros and that their move to DVI was important and rewarding. He explains the strategy he uses on social media why improving his balance sheet is important to his dad’s succession plan with him and the value he places on networking and twenty groups.Listen and view episode notes
Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.
Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.
Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.
Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.Listen and view episode notes
Ever Thought of Creating Training Videos of your Standard Operating Procedures?
Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.
Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.Listen and view episode notes
Scott Weaver from Superior Auto Electric … the world knows him as Gonzo from Gonzo’s Tool Box. He is published every month and shares his brand of knowledge and humor on ‘Gonzostoolbox.com’. No doubt if you earn your living on the service side of the aftermarket; you’ve either been to his site, read his articles…Listen and view episode notes
Big Investment in “Driver Lounge” Brings Top Shelf Amenities to the Customer Experience
Chris Monroe from Monroe Tire & Service in Shelby, NC is a second-generation business owner with an equal mix of tire and automotive service for 30 years. He is passionate about our industry and the future as technology changes the landscape.
Chris feels that industry change paves the way for many opportunities that we are slowly uncorking. He is an active participant in improving our industry image and training through networking and mentoring.Listen and view episode notes
Third Generation Service Professional is Known, since 1951, as a Super Ethical shop that Never Compromises.
Brett Beachler is Vice President of Beachlers Vehicle Care & Repair. Brett’s grandfather Bob started the business and his Dad Terry is active every day. Beachlers believes that customers need to be taught the concepts of automotive and become friends. They are known throughout their community as the shop of second options.
Helping their customers get 250K miles from their vehicle helps drive the high maintenance numbers the shop performs. Giving tours of the new facility is a smart tactic and strives to educate their customers of the behind the scenes of automotive repair.
To add to their new customer growth Brett has instituted a traveling lunch and learn program in his community and has a strong charitable program for new customers first oil change.Listen and view episode notes
Major Business Turn Around Set Up a Plan to Retire from one Business and Buy a New One.
Kirk Richardson from South Street Auto Care in Rochester, MI, prides himself on his ability to create a family culture within his businesses. The culture is a blend of hard work, accountability, fun, and hijinx, which combine to make loyal and dedicated coworkers.
Kirk shares his companies culture, pay plan and a few elements of his strategic plan. He has a work distribution system that gets the maximum value out of every technician. Kirk loves business and people in general and will talk for hours about business!Listen and view episode notes