Changing the Image of the Industry; One Customer at a Time.
Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.
With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.
Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’Listen and view episode notes
Growth Strategy: Fleets
Fleet business can sustain your revenue during the up and down times of the year. Get started and be willing to change and adjust as you move along. These three experts agree that it may be time for you to ‘Get out of your comfort zone’ and jump into the fleet business.
Learn from Tom Palermo from Preferred Automotive Specialists in Jenkintown, PA, John Constantin from Bison Fleet Service in Buffalo, NY and Bill Nalu from Interstate Auto Care in Madison Heights, MI.
We talk how to recruit fleet customer, obvious reasons to get into fleet business, the how and the challenges of implementing and growing fleet revenue.Listen and view episode notes
The Leadership Challenge
Tony Adams, Vice President of Operations at Weavers Auto Center in Shawnee, KS, has an inspiring story about change and leadership. Listening to stories like Tony’s, who have achieved success while toughing through challenges and learning from mistakes, can build strength in all who listen.
Tony admits to what all good leaders know; admit your mistakes, learn from them and move forward. It builds strong leadership. He shares his very transparent story. You’ll either relate to it or learn from it.
We all will experience a story like Tony’s at least once in our lives. Never stop learning and build a fire under your team to serve the customer.Listen and view episode notes
Customer Transaction Data is a Powerful Resource for Organic Growth
With a business and computer science education, Jorge Antico identified the aftermarkets need for transactional service-data aggregation. In essence, a family-owned vehicle fleet service management system.
The data that sits on your server contains a treasure of information that can be served up in just the right way. With the right AI software for natural language predictive CRM, you can do a lot with your information. Antico shares the power of growing your business using the data you already own.
This episode will provide much insight, from a tech perspective. There are many strong thinking moments here that will energize your systems and marketing talents and inspire you to grow your business.Listen and view episode notes
Do you need a quick new idea to implement that will give you an edge?
In this Academy lesson get 21 TIPS (Part 2) to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.
Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.Listen and view episode notes
A Formula for Improving Reputation and Customer Trust
Robert ‘Dutch’ Silverstein has owned A & M for 19 years and is passionate about building customers for life. This episode has a strong continuing message of trust and integrity. If you have customers for life, Dutch’s story will solidify your strategy, if you don’t have customers for life, Dutch’s passion will help you understand how you can build a consumer into a customer and then into a client.
This episode showcases many powerful strategies, like customer education, the elimination of technician commissions, the important need to lift our industries image and reputation and that integrity and honesty is the only rule, if not he says, ‘Don’t Operate At All’.Listen and view episode notes
Building a strong business culture can be one of the hardest things a business owner can do yet the most rewarding.
It is one of the key principles in the business that you cannot touch. It’s the soft stuff. For many, it is tough to get your hands around it. This academy panel does a great job explaining culture and shows you many ways to implement and lead it.
The power of a strong business culture can be one of your biggest differentiators as a business and a strong reason you attract top talent.Listen and view episode notes
Super Growth rate of 40% Has Its Challenges to Expense Control and Cash Flow.
Ryan Blair of Blair Automotive is a highly honored Audi technician and worked at an Audi dealership for eight years before deciding to start his own Audi/VW specialty shop.
As an independent, he has brought a high level of differentiation and a better than dealer experience to his customer. His new location was a perfect ground zero for his increased sales.
We find Ryan with big growing pains and a huge scale up when he moved into his new 12 bay facility. He has no regrets to get the shop where it is and admits he stretched and has personally guaranteed his expansion. Ryan has the perfect outlook and is building a strong business long into the future.Listen and view episode notes
This panel’s perspective is meant to excite a dialogue, to present ideas and concepts to support your decision or to inspire you to take a stand; one way or the other.
This topic is a worthy discussion because of the growth rate of e-commerce part availability, transparency in pricing, and ease of self-diagnosis on the internet.
At risk can be your reputation based on the quality of part being installed. You own the cause of their concern. This panel has not gotten one new great customer from ever installing parts for walk-in customers.Listen and view episode notes
There Should Never Be A Year That You Don’t Make More Than The Year Before.
Andy Bizub purchased Midwest Performance Cars in Chicago, IL after 25 years as a commodity trader. He was a customer of Midwest and needed a change in his career, so he purchased the Porsche, BMW, Audio specialist.
His love of cars and his passion to build a growing successful business eclipsed his lack of experience in the industry. Andy shows that being a good CEO and leading your team to greatness is what it takes to be successful.
Andy is the perfect example of taking a commitment to culture, relationships, leadership and problem solving and transforming a business that is adding its second branch.Listen and view episode notes
Become A Better Communicator By Learning The Power Of Observable Human Behavior.
Kim Auernheimer, Shari Pheasant and Jeremy O’Neal bring their wealth of knowledge using the DISC profiles in their businesses. You need to understand that DISC is an evaluation of your four basic behaviors. There is a science element to our discussion but don’t let that get in the way of this very powerful communication tool.
The value of knowing your DISC and how to discover your customers or co-workers behavior traits and then communicate in their basic way is the power of this lesson. Once you know them the world is your oyster because you can now start to converse with them in their language, not yours.Listen and view episode notes
Have You Turned Your Passion Into Your Business WHY?
Marcus Marchegger’s career as a shop owner didn’t take the traditional path. It included working for a friends shop right after college, real-estate, dealership’s and being a mortgage broker. With a new wife and baby, he had a long commute and became a stay at home dad.
His wife knew of his passion for the automotive and together they found and purchased Capitol Automotive in Carson City, NV.
Marcus takes you through the early days and some of the early regrets. We all have them. A smart, passionate people person who wants nothing more than to help people be safe and make sensible decisions about their cars.
From floor sweeper to mortgage broker to shop owner. An interesting pathway to being a service professional.Listen and view episode notes
Shop Owner Finds The Holy Grail of Shop Success: Training.
Leon Anderson from Integrity Auto in South Beloit, IL credits training and more training for his success. It wasn’t always like that. He now provides hundreds of hours a year in training for his technicians and service writer.
Catering to women and baby boomers this WIX Filters’ Driving Performance Award Winner in 2016 says he hires people for their head, heart and hands. Integrity is not just the shop’s name but it is what they practice every day.
He credits his business coach and management seminars in improving his business success. He says the DVI system helps the sales process and that written goal posters are important to Leon and his whole team.Listen and view episode notes
Are you viewing your client and their car as one?
There are too many disruptions in the industry that drives big reasons to hold strong relations with your customer. Understanding your customer and their vehicle as ‘one life condition’ is the foundation of this Academy discussion.
Jeremy O’Neal, Greg Buckley and Jason Malo discuss the power of moving from transactional to ‘relationship holding values’.
They say future technology will minimize the number of calls that come in the shop, therefore, you cannot see the vehicle without seeing the customer. It must be personal.
There are plenty of cars to repair, and you must maximize your staff’s training and extract their intelligence to move your business to new heights and even into other markets. They conclude that the culture of the shop creates the clients.Listen and view episode notes
Your Business Model Needs to Be Fluid and Flexible as Tech and Business Transformations Abound.
Brian Bates from Eagle Automotive in Littleton, CO is a multi-store operation where the strength of his business culture and leadership is based on firm values and integrity.
Brian points out that leaders are not born and being a great leader can be learned. Studying leadership is your most important role as a business owner. You must learn how to be a great leader. He’s built his business based the relationship he has with his team and how they function as an organization. He says, “Customers can feel that.”
An early adopter of Digital Vehicle Inspections a member of the NAPA advisory team and his local Business Development Group has helped influence his business success.Listen and view episode notes