Posts Tagged ‘Female Friendly’

RR 266: Patrick McHugh from Bimmer Rescue, Richmond, VA

Customer Avatar, Art Shows, Student Automotive STEM Classes are just a small part of this Unique Specialty Shop.

Patrick McHugh from Bimmer Rescue in Richmond, VA took a few twists and turns in his career before starting Bimmer Rescue. Patrick shares the unlikely evolution from jet pilot to shop owner.

He is a strong marketer and big thinker. From the days of working on the neighbor’s toasters to tinkering with a 1985 BMW Patrick’s path to service professional was paved with his love of how things worked.

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RR 265: Kevin Hurley from Mission Viejo Transmissions & Auto Repair & Girls In The Garage

Women Power. The Story behind “Girls In The Garage”

Kevin Hurley had no automotive background when he was recruited to work at an AMMCO transmission store. He grew it to be number one out of 900 in the country. He had a knack for success.

After building a partnership network of transmission stores Kevin settled on one eleven bay shop and that is his showcase for Girls In The Garage; one of the most unique women’s car care clinics in the country.

Kevin tells you his startup story with Girls In The Garage and the evolution to what it is today. If you just pick up one smart or cool idea and you start your women’s clinics, you will have made a great move to help lift the image of our beloved aftermarket.

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THA 010: Car Care Clinics For Women

Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?

Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.

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THA 008: Concierge Service – The Next Frontier

Is Your Customer Service Exceptional? Need to Lead in Your Market?

The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.

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RR 202: Bogi Lateiner and the Chevy Montage All Female Build

Bogi Lateiner creates an exciting opportunity with the 1957 Chevy Pick-Up Montage All Female Build.

Her mission is to create a learning opportunity for women interested in exploring the trades, and ultimately help attract new people to the industry.

Through the build project women from all over the country will be building the ’57 Chevy Truck that will be unveiled at SEMA 2017.

The episode takes you into Bogi’s world, her mission and passion with the project and a lot of behind the scenes on the project and how you can get involved.

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RR 121: Nikki Ayers from Ayers Automotive

Nikki Ayers and her husband Robert have been shop owners for 38 years. They own Ayers Automotive in Santa Barbara, CA with locations in Chipala and Anacapa.  Robert was a Jaguar tech when they decided to go into business for themselves. Nikki shares the big risk they took with their first building and how after…

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RR 113: Kim Auernheimer from CS Automotive

After many years in real-estate and property management Kim Aurenheimer joined the business with her husband Rob. Hear Kim talk about the big decision, they both made, to work together and forge a strong working relationship. From Kim’s perspective listen as she talks about her transition into the industry and in finding her wings at the shop. She discusses trust, roles, the industry, margins, labor rates, work life balance and much more. An enlightening view of our industries most prevalent business partnerships; husbands and wives.

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RR 101: Ron Inchausti from Coast Motor Werk

Ron Inchausti always had entrepreneurial ideas since childhood, but lacked goal setting to implement these ideas. He started his automotive career like most, working for someone else. He never considered, or saw the need, to start his own company. This young, eager mechanic had a special passion fueled by providing quality service with a thoughtful…

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RR 074: Catering to the Female Customer

Why Listen? Did you always want to know what it takes to create a women friendly repair shop? What kind of amenities? Do women car care clinic bring value? Is the bar higher for women? Heavy talk that customer service to women needs the same respect that you give men. We discussed service reps, communication,…

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RR 027: Bogi Lateiner from 180º Automotive

Meet Bogi Lateiner from 180º Automotive in Phoenix, AZ.  She graduated Phi Beta Kappa from Oberlin College in just three years with a double major in Womens’ Studies and Pre-Law. Listen to her story on how she got where she is today. Her nine year old shop has an all-female tech team, working eight bays…

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RR 022: Amy Mattinat from CCC Women’s Board

Amy Mattinat, the current president of the Car Care Council Women’s Board goes ON POINT to discuss the organization she leads. When you think about the number of woman who make up the majority of customers and decision maker at service counters, the role the Women’s Board is very important to the industry.  Amy outlines…

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RR 015: Judy Walter from Zimmerman’s Automotive

Besides growing up in the 57 years young family business, Judy Walter the CFO and co-owner of Zimmerman’s Automotive, Mechanicsburg, PA with her uncles works with a family staff of 12 out of 29 team members. This is a true blue family enterprise. At  they have a 20,000 sq foot facility, sporting a 12-bay shop with seven…

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