Posts Tagged ‘Marketing’

THA 054: Stay Up on Social Media – Facebook Changes and your Marketing Efforts 2018

Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?

Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.

Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.

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RR 290: Al Haberstroh and Robert Cannon

Marketing To the Ultimate Customer. The Power of Video and the Zero Moment of Truth.

Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV. Discuss building confidence and awareness in your consumer’s relationship.

These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.”

This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer for the service professional.

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THA 048: Grow Your Fleet Business

Growth Strategy: Fleets

Fleet business can sustain your revenue during the up and down times of the year. Get started and be willing to change and adjust as you move along. These three experts agree that it may be time for you to ‘Get out of your comfort zone’ and jump into the fleet business.

Learn from Tom Palermo from Preferred Automotive Specialists in Jenkintown, PA, John Constantin from Bison Fleet Service in Buffalo, NY and Bill Nalu from Interstate Auto Care in Madison Heights, MI.

We talk how to recruit fleet customer, obvious reasons to get into fleet business, the how and the challenges of implementing and growing fleet revenue.

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THA 047: Twenty-One TIPS to Get an Edge on the Competition – Part 2

Do you need a quick new idea to implement that will give you an edge?

In this Academy lesson get 21 TIPS (Part 2) to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.

Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.

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RR 284: Women In Auto Care Honorees

Women In Auto Care Honor Their Own.

The 2017 Honors for Auto Care Woman of the Year Laura Soave, Senior Vice President, Chief Marketing and Communications Officer, Federal-Mogul Motorparts, Female Shop Owner of the Year, Carolyn Coquillette, owner of Luscious Garage in downtown San Francisco and Auto Care Woman of Excellence, Jill Trotta, the Director of Automotive Group at Repair Pal.

The WIAC connect, empower and mentor women in our auto care industry. In 2017 they provided educational scholarships worth $65,000. More on that inside this fun and inspiring episode.

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THA 040: The Extreme Value in Doing a SWOT On Your Business

The Power of Performing a SWOT (Strengths, Weaknesses, Opportunity, Threats) Review of Your Business.

Join Maryann Croce, Greg Bunch and Murray Voth for a wide-open discussion on the power and value doing a SWOT on your business. These three aftermarket professionals know the worth and outcome of a well-done SWOT.

Involve your team, assign priorities to the outcome and create a timeline to do the things discovered in this exercise. You are creating a strategic plan to best prepare your company for doing business in today’s market and into the future.

Go to the show notes page for this Academy episode #40 to download support tools.

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RR 257: Tom Marx, MAAP – Marx Group & Hart Marx Advisors

Shops That Have Created a Brand Where People Trust You Find Their Business Booming.

Tom Marx, MAAP, Chairman and Chief Strategy Officer from The Marx Group, a full-service marketing communications agency, says the service segment of our industry is in the Golden Age. He is also very outspoken on industry consolidation as a partner in Hart Marx Advisors a mergers and acquisition consultancy.

Tom knows the aftermarket and the service professional. He’ll be speaking at AAPEX 2017 on ‘Amplifying Your Brand’. In the interview, Tom talks about industry consolidation from both the service and distribution side. He also shares his perspectives on training, marketing and the need for quality financial statements, if you are interested in selling your business.

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THA 028: Twenty-One TIPS to Get an Edge on the Competition – Part 1

Do you need a quick new idea that will give you an edge on your competition?

In this Academy lesson get 21 TIPS that have been implemented before to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.

Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.

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RR 248: Tom Lambert from Shadtree Automotive

Do You Expect Your Customers to be ‘Customers For Life?’

Tom Lambert from Shadetree Automotive in Layton, UT has a goal to keep customers for life. Everything done in the business and through marketing efforts works toward that goal.

Lambert can say this because he has built a company with a strong culture of caring from a highly motivated, yet laid back team that loves to have fun.

The key to his success was hiring a business coach to bring the guidance he needed to see things from a different perspective. His organization is experiencing 10% growth each year and will top out at $2.5 M in revenue this year.

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THA 020: How To Sell 250K Mile Maintenance & Save Your Customers Thousands

Customers need to see and understand the data on how they can save enormous money if they kept their car for 12 years.

We keep our largest investment for many years so why not our cars. This panel had a great discussion on the pros of helping your customer extend the life of their vehicles. The numbers are key and when you can show the ROI or savings to your customer they start to understand.

We know the benefits so it is your job to engage and show the customer how you can help extend the life of their vehicle and engage them in a disciplined maintenance program at your shop.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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THA 023: Social Media – How To Strategies

This Academy Panel says Social Media is the Most Important Marketing Tools at your Disposal.

Carrie-Lynn Rodenberg, Greg Buckley and Ron Haugen discuss their views on the power of social media. They talk about the value of posting, how they do it, the frequency, and where they get content. The panel discusses the long term viability of websites and the growth and power of Facebook and Google into the future.

Greg Buckley shares his five “E’s”: Educate, Engage, Entertain, Entice and Elevate as it relates to Social Media. Ron Haugen shares his inspirations for posts and a sure method to grow your likes.

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THA 014: Customer Retention Strategies

Do you have a customer avatar, a profile of your ideal customer?

Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.

Many great ideas to jump start or re-invent your customer retention strategy.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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THA 012: What Keeps You Up at Night?

What Keeps You Up At Night? Is a metaphor on what we are concerned with as the world changes at unprecedented speeds.

You need to get out ahead of change and set the vision for your company. Paying attention to every business opportunity and challenge along with technology, business culture and finding and keeping good people helps you sleep well. The occasional 2 AM get up ‘thought’ just may signal an important strategy to pay attention to.

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