Posts Tagged ‘Marketing’

RR 233: Brian Weeks from atc AutoCenter

How can a Re-Branding Strategy Create a Total Make-Over for this Family Business and Prepare for Market Growth.

Brian Weeks and his brother Chris from atc AutoCenter in Augusta, GA bought out their Dad in 1999 and worked hard in the family transmission business. Their story is typical until they both realized that their current business model was under stress. They needed to make changes to allow them to grow and meet market demands.

Brian shares the re-branding story, and how he and his brother made the bold moves to work on their business instead of in it.

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RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?

Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.

Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.

The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.

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RR 199: Brett Beachler from Beachlers Vehicle Care & Repair

Third Generation Service Professional is Known, since 1951, as a Super Ethical shop that Never Compromises.

Brett Beachler is Vice President of Beachlers Vehicle Care & Repair. Brett’s grandfather Bob started the business and his Dad Terry is active every day. Beachlers believes that customers need to be taught the concepts of automotive and become friends. They are known throughout their community as the shop of second options.

Helping their customers get 250K miles from their vehicle helps drive the high maintenance numbers the shop performs. Giving tours of the new facility is a smart tactic and strives to educate their customers of the behind the scenes of automotive repair.

To add to their new customer growth Brett has instituted a traveling lunch and learn program in his community and has a strong charitable program for new customers first oil change.

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RR 185: Bill DeBoer Jr, AAM from DeBoer’s Auto Sales and Service

High Flying Entrepreneur Combines Used Cars with Automotive Service to Create the Right Formula.

Bill DeBoer, AAM has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Started by his dad in 1982 DeBoer’s also sells used cars.

DeBoer speaks to the value ride sharing will bring to his business, his new mastermind group, and his new Car Care Club among many other topics.

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RR 167: Eric Svedberg from Automotive Specialists

How efficiency drives sales and profits for this three-bay service professional.

Eric Svedberg started as an Amoco dealer at the age of 22. Now at 45 years old he has much to share as a young man with 23 years of hard knocks experience. He adopted the slogan ‘Dealer Alternative’ from the day he opened.

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RR 156: Kathleen Long from Repair Pal

It doesn’t take much for consumers to be disloyal to their repair shop.

Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.

This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.

Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.

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RR 155: Social Media Strategy with Greg Buckley & Frank Leutz

How strong is your social media strategy?

Many service professionals wonder how valuable and important a great social media presence is to connect with their customer’s digital DNA.

Learn from early adopters Frank Leutz from Desert Car Care and Greg Buckley from Buckley’s Auto Care. These two service professional entrepreneurs are sharing their strategies and how-to concepts for creating or improving your social media presence.

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RR 136: Dave Erb from Hire Frederick

Dave Erb has been in the auto industry for over 30 years. His experience ranges from working in a parts store to every position on the automotive service side of things. Dave purchased his first failing shop in 1997. He sold his businesses and is now channeling his first love ‘marketer helping shop owners grow…

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RR 133: TJ Reilly from Same Day Auto Service

Great stories told here from a service professional who spends very little time at his business. This Japanese Repair Specialist operates in Clackamas, Oregon. The Business TJ Reilly has over 40 years of industry experience and 30 years as a shop owner. He started his business from scratch, and has the experience of being both…

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RR 103: Dave Erb

Have you ever thought about selling your business? Do you have a buyer? Want to hear the story from a thirty-year industry veteran who recently sold his businesses to an investor?

Dave Erb has a great story from buying his first shop to hitting his first $100K month. Ever thought about attending Leadership 2.0? Yes, but never pulled the switch. Dave will convince you why it was such a great move for him.

He shares some great wisdom he learned in the school of hard knocks. Invest in yourself … listen now!

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RR 095: Tim Davison from Chumbley’s Auto Care

Meet third generation owner, Tim Davison from Chumbley’s Auto Care in Indianola, IA. Chumbley’s got it roots as a service station over 59 years ago. Tim Davison talks about those roots and how it has led to the very personal business it is today. Tim’s been in the industry for 35 years and 17 of them…

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RR 027: Bogi Lateiner from 180º Automotive

Meet Bogi Lateiner from 180º Automotive in Phoenix, AZ.  She graduated Phi Beta Kappa from Oberlin College in just three years with a double major in Womens’ Studies and Pre-Law. Listen to her story on how she got where she is today. Her nine year old shop has an all-female tech team, working eight bays…

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RR 023: Maryann Croce from Croce’s Transmissions

Maryann Croce of Croce Transmissions in Norwalk, CT and her husband Tony combined her banking career and his automotive technical skills and bought a transmission business 15 years ago. They have 4 bays, 4 techs and one service adviser As so many in the aftermarket know when husband and wife’s and families, for that matter,…

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RR 013: Amy Mattinat from Auto Craftsmen

Amy Mattinat of Auto Craftsmen in Montpelier, VT had the good fortune to combine her love of cars with a career in the automotive industry. Whether going on ride-and-drives, teaching car care clinics, running her independent repair shop or working with the Car Care Council Women’s Board, she is able to combine her two passions:…

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