Do you have a customer avatar, a profile of your ideal customer?
Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.
Many great ideas to jump start or re-invent your customer retention strategy.Listen and view episode notes
How do you integrate a second-generation millennial into a succession plan?
Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.
Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.
He’s doing a lot of things right. See how many you agree with.Listen and view episode notes
Fourth Generation Millennial in Partner With His Dad Speaks to the Challenges of Succession, Debt Management and the Changing Industry.
Nick Lenhart from Lennart’s Service Center Tire Pro’s brings a very honest and transparent discussion to the table. On top of the legacy customer service that Lenhart’s is known for they are big in community philanthropy. Nick shares the story on one key tool they use to do community outreach.
Nick shares why they made a move to Tire Pros and that their move to DVI was important and rewarding. He explains the strategy he uses on social media why improving his balance sheet is important to his dad’s succession plan with him and the value he places on networking and twenty groups.Listen and view episode notes
Stop with the millennial Nonsense
Dennis McCarron, formerly Bridgestone’s National Management Instructor, joined Dealer Strategic Planning, Inc. (DSP) as a group facilitator and is now Executive Director.
At DSP, Dennis and his team help independent aftermarket dealers manage the financial, branding, and human resource aspects of running a business.
Dennis shares his passion on the value of twenty groups, the importance of cash reserves, the power of payroll management and suggests that it is time to embrace the millennials as great customers and employees. A solid interview with great lessons.Listen and view episode notes
Third Generation Service Professional is Known, since 1951, as a Super Ethical shop that Never Compromises.
Brett Beachler is Vice President of Beachlers Vehicle Care & Repair. Brett’s grandfather Bob started the business and his Dad Terry is active every day. Beachlers believes that customers need to be taught the concepts of automotive and become friends. They are known throughout their community as the shop of second options.
Helping their customers get 250K miles from their vehicle helps drive the high maintenance numbers the shop performs. Giving tours of the new facility is a smart tactic and strives to educate their customers of the behind the scenes of automotive repair.
To add to their new customer growth Brett has instituted a traveling lunch and learn program in his community and has a strong charitable program for new customers first oil change.Listen and view episode notes
Hiring a millennial service writer had a positive influence on this service professional.
In 1988 Mark Goldsmith opened Mark’s Independent Service in Chatsworth, CA. He aspired to be the best owner/technician he could be and constantly pushed himself to further his knowledge and understanding of the automotive industry.Listen and view episode notes
It doesn’t take much for consumers to be disloyal to their repair shop.
Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.
This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.
Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.Listen and view episode notes
Ever lose your job? Here is a success story that starts out with the loss of a job. A life changing incident that sets up a business career. Ever take the biggest leap of your life and didn’t know a thing about business? Ron Haugen gives a refreshing look back as he reflects on the adage that you can do just about anything you want if you put your mind and heart into it.
And Ron adds even if you don’t know what you don’t know; you can be successful. Does the term ‘Short People Up Front’ mean something to you?” This saying was a monumental life changing memory for Ron Haugen and had a huge impact on Ron’s business and can for you. Over the course of the interview you will hear a blueprint for success. Ron will tell you many of his battle worn yet successful strategies that has brought great success to him and his team and can work for you.Listen and view episode notes
Do you want to further your uptake on how to communicate with millennials? Want to catch a discussion on ‘gamificaton? (what’s that … you are just a click away)
Kukui CEO Todd Westerlund and I sat down and had a lively talk that will fill up a yellow pad of ideas. This is not GEEK talk at all, just an enlightening and open discussion where will you will learn at least one new thing.
Audit the other discussion points on lifestyle marketing and taking advantage of social networks. Get your straight up talk on marketing to millennials here.Listen and view episode notes