Do You Have a Sales Culture or an Automotive Culture At Your Service Counter?
Jason Servidio, Vice-President of Transformers Institute found his calling as a service advisor. He then realized his passion for teaching sales training. Today he teaches service advisors how to be at the top of their craft.
Learn about sales technics that advisors need to master, what qualities to look for when hiring a service advisor and how to measure ROI on service advisor training. Jason shares what to do when the customer says no and why marketing money is wasted if the sales counter is not great at making long-term customers out of marketing campaigns.
Jason also shares his simple yet important retention tactic. He also shares his view of the number of service advisors to technicians need to run a successful relationship building shop.Listen and view episode notes
Customers need to see and understand the data on how they can save enormous money if they kept their car for 12 years.
We keep our largest investment for many years so why not our cars. This panel had a great discussion on the pros of helping your customer extend the life of their vehicles. The numbers are key and when you can show the ROI or savings to your customer they start to understand.
We know the benefits so it is your job to engage and show the customer how you can help extend the life of their vehicle and engage them in a disciplined maintenance program at your shop.Listen and view episode notes
What Happens When The Phone Rings?
Are you prepared with a clear mind and a clear and confident message? A big moment of truth with your customers is that interaction with the phone call.
Set yourself up to make a strong impact with every phone call. Focus, don’t multi-task, and practice your script and prepare to solve your customers’ problem.Listen and view episode notes
Is your service adviser getting forty hours of training per year?
Greg Bunch owner of Aspen Auto Clinic a five-store operation in Colorado Spring, CO tells the story on how his first branch came about. Greg tells of his best practices on how to scale for multiple locations. He shares the traits of a shop owner when preparing for expansion.
We talk consolidation, the value of quality service adviser training, what good technicians want from their shop owner, how to prepare for expansion (you need capitol), customer retention and more.
He also talks about his Transformers Mastermind group for multi-shop operators.Listen and view episode notes
A commitment to Lean Process Improvement will yield a better customer experience.
Lean processes minimize technician activity outside of their work bay, creates uniformity in all communication pieces between service writers and technicians, can benefit the shop by hiring alternative staff for cleaning needs throughout the shop.
Lean also help you realize the value in the placement of equipment throughout the shop space and why it makes for a more efficient operation. Be sure to match the correct technician to every job when possible, play to their strengths … and so much more.Listen and view episode notes
Where does a three time ASE Technician of the Year and shop owner find a new technician?
Tom Piippo a three-time recognized ASE Technician of the Year needed to find a new technician. He decided to grow his own and found a candidate in a most interesting place. Also listen to Tom share his story of remarkable results over the last 39 years operating in a small town of 491 households in northern Michigan.
Tom was recently honored by ASA as their 2017 Alpha award winner for his generous and far-reaching contributions to the automotive service industry.Listen and view episode notes
Do You Have the Technique to Close More Sales?
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
Our customer doesn’t come in wanting to buy something. It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.
All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.Listen and view episode notes
The service adviser has an important role in the automotive service industry.
Listen to a discussion with Ron Haugen from Westside Auto Pros in Des Moines Iowa and John Epstein from John’s Automotive Care in San Diego, CA.
Why should advisers understand and monitor their benchmarks, establish goals, and have access to them? They need to be able to connect with a broad range of people and personalities to include the customers, fellow coworkers and vendors. Service advisers also need to be able to stay calm under pressure and handle all the minor details. Many more learning moments presented by your industry colleagues.Listen and view episode notes
Selling and Personal Inspiration Times Two! Join Two Sales and Personal Improvement Trainers that Speak Directly to all Aftermarket Professionals.
Barry Barret, Director of Training at RLO and a Ziglar Legacy Certified Coach and Tom Ziglar, CEO of Ziglar Inc. bring their personal improvement passion as it relates to all automotive aftermarket professionals.
We talked about ‘The Wheel Of Life’, The fastest way to success is to replace a bad habit with a good habit, how to create a perfect start to your day, Zig Ziglar stories and much more. Enjoy a very inspirational episode that could become one of your most listened to interviews.Listen and view episode notes
Ever Thought of Creating Training Videos of your Standard Operating Procedures?
Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.
Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.Listen and view episode notes
Gary Sharits, Service Manager of Christian Brothers in Land O Lakes, FL is the winner of the 2016 Repair Pal / ASE Master Automobile Technician of the Year.
Gary has kept up his ASE credentials as Service Manager and credits his technician experience as a sound reason he can lead relationships with his technicians and customers. He shares his humble beginning from a mechanics helper at a Chevrolet dealer’s used car department, to where he is today as a service manager.
Sharits brings great insight to technicians and service managers and has a great message to youth wanting to join the industry.Listen and view episode notes
Technology Entrepreneur shares his vision of success for the service professional..
Uwe Kleinschmidt founder and CEO of AutoVitals shares his insights on the continued integration of technology for every service professional. He says the internet is fundamentally changing the industry and how we serve the customer.
Uwe talks about the power of data, unbillable time wasted, why the service advisor is the most important part of the successful shop, that total shop measurements is the next frontier such as real time technician efficiency, and many more stimulating thoughts, ideas and insights.Listen and view episode notes
Listen to Chris Cloutier from Autotex.me and Jermey O’Neal from Advisor Fix in a round table discussion on this very subject. They bring to light the many reasons that digital selling is here to stay and it will alter the way business is done into the future.Listen and view episode notes
Hiring a millennial service writer had a positive influence on this service professional.
In 1988 Mark Goldsmith opened Mark’s Independent Service in Chatsworth, CA. He aspired to be the best owner/technician he could be and constantly pushed himself to further his knowledge and understanding of the automotive industry.Listen and view episode notes
Understand the power and impact of training, exit interviews, employee safe-zones and knowing your numbers.
With more than 38 years of experience as a Technician, Service Advisor, Service Manager, General Manager, Automotive Business Owner and now as one of the Premier Automotive Business Coach & Training specialists, Ray brings a unique skill set to the table. Automotive Coaching and Training (ACT) Group is built around supporting automotive business owners facing struggles in today’s business climate.Listen and view episode notes