Do You Have the Technique to Close More Sales?
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
Our customer doesn’t come in wanting to buy something. It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.
All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.Listen and view episode notes
The service adviser has an important role in the automotive service industry.
Listen to a discussion with Ron Haugen from Westside Auto Pros in Des Moines Iowa and John Epstein from John’s Automotive Care in San Diego, CA.
Why should advisers understand and monitor their benchmarks, establish goals, and have access to them? They need to be able to connect with a broad range of people and personalities to include the customers, fellow coworkers and vendors. Service advisers also need to be able to stay calm under pressure and handle all the minor details. Many more learning moments presented by your industry colleagues.Listen and view episode notes
Selling and Personal Inspiration Times Two! Join Two Sales and Personal Improvement Trainers that Speak Directly to all Aftermarket Professionals.
Barry Barret, Director of Training at RLO and a Ziglar Legacy Certified Coach and Tom Ziglar, CEO of Ziglar Inc. bring their personal improvement passion as it relates to all automotive aftermarket professionals.
We talked about ‘The Wheel Of Life’, The fastest way to success is to replace a bad habit with a good habit, how to create a perfect start to your day, Zig Ziglar stories and much more. Enjoy a very inspirational episode that could become one of your most listened to interviews.Listen and view episode notes
Ever Thought of Creating Training Videos of your Standard Operating Procedures?
Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.
Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.Listen and view episode notes
Gary Sharits, Service Manager of Christian Brothers in Land O Lakes, FL is the winner of the 2016 Repair Pal / ASE Master Automobile Technician of the Year.
Gary has kept up his ASE credentials as Service Manager and credits his technician experience as a sound reason he can lead relationships with his technicians and customers. He shares his humble beginning from a mechanics helper at a Chevrolet dealer’s used car department, to where he is today as a service manager.
Sharits brings great insight to technicians and service managers and has a great message to youth wanting to join the industry.Listen and view episode notes
Technology Entrepreneur shares his vision of success for the service professional..
Uwe Kleinschmidt founder and CEO of AutoVitals shares his insights on the continued integration of technology for every service professional. He says the internet is fundamentally changing the industry and how we serve the customer.
Uwe talks about the power of data, unbillable time wasted, why the service advisor is the most important part of the successful shop, that total shop measurements is the next frontier such as real time technician efficiency, and many more stimulating thoughts, ideas and insights.Listen and view episode notes
Listen to Chris Cloutier from Autotex.me and Jermey O’Neal from Advisor Fix in a round table discussion on this very subject. They bring to light the many reasons that digital selling is here to stay and it will alter the way business is done into the future.Listen and view episode notes
Hiring a millennial service writer had a positive influence on this service professional.
In 1988 Mark Goldsmith opened Mark’s Independent Service in Chatsworth, CA. He aspired to be the best owner/technician he could be and constantly pushed himself to further his knowledge and understanding of the automotive industry.Listen and view episode notes
Understand the power and impact of training, exit interviews, employee safe-zones and knowing your numbers.
With more than 38 years of experience as a Technician, Service Advisor, Service Manager, General Manager, Automotive Business Owner and now as one of the Premier Automotive Business Coach & Training specialists, Ray brings a unique skill set to the table. Automotive Coaching and Training (ACT) Group is built around supporting automotive business owners facing struggles in today’s business climate.Listen and view episode notes
Meet Scott Waddle from Precision Auto Service in Langley, British Columbia. Yes, the first Canadian shop owner to grace the podcast. You will learn that success stories and challenges are universal in north America. An Early Start. Scott Waddle has been fixing cars since he was four, maybe younger… out in the driveway with dad,…Listen and view episode notes
Barry Barrett is an authority on sales and selling. He is the Director of Training for RLO where Barry’s sales and training capabilities operate at full capacity in his dual roles as lead salesperson and service manager trainer. Learn about passion, discovering your WHY and what the top qualities are of a superstar service adviser.Listen and view episode notes
The three most important traits of the professional Service Advisor. Jeremy O’Neal president of Advisorfix joins Carm Capriotto in an engaging interview on the value of the service advisor and the traits and role they play in successful shops. Jeremy covers goals, the ratio of service advisors to technicians, accountability, trust and why most shops approach the sales side vs. the client’s vehicle agenda of the business completely wrong.Listen and view episode notes