Stay Up On Social Media. What do the Facebook Changes Mean to Your Marketing Effort?
Facebook announced sweeping changes in early 2018. Our Academy panel provides great advice on becoming 2018 ‘Social Savvy’ and improving and changing your social media strategy.
Key talking points: You are your brand, your brand is you. Build a sales funnel around the assets you own like your website and your mailing list. Put your customer out front. Use Facebook Live because video will get preference from Facebook. And among so many other great insights you need to document instead of create content.Listen and view episode notes
Social Media: A contrast of Two Strategies to Engage your Customer
This is a contrast in social media strategies. Jeff Buckley has his style and methods and Jeff Matt is the opposite. Both great companies, both strategies work.
Jeff Buckley from My Fathers Shop in Midlothian, TX and Jeff Matt from Victory Auto Service a five-branch operation in Minneapolis. MN, share their different approach.
Each of their methods work and they both feel their ROI is worth it. Listen to find out which is your best approach.Listen and view episode notes
Wide Open Discussion from Three Aftermarket Technicians and One Who Left the Industry.
As usual, these guys brought their opinionated selves to the interview, yet spoke from the heart about topics they are passionate about. Some no holds barred discussion points. There are times where there is no sugar coating and that is good to embrace all sides of an issue.
Matt Fanslow, Bob Heipp, Peter Landry and Tom Myers openly discuss some very hot and touchy subjects that affect all aftermarketer’s.
Just a few of the topics we discussed, shops charging for diagnostic time, opinions on social media, a discussion on augmented reality. They discuss that techs need to help the business owner make money, and therefore owners should share in the wealth. We talk about shop owners training their top and best-vested technicians and talk pay and benefits.Listen and view episode notes
Changing the Image of the Industry; One Customer at a Time.
Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.
With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.
Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’Listen and view episode notes
This Academy Panel says Social Media is the Most Important Marketing Tools at your Disposal.
Carrie-Lynn Rodenberg, Greg Buckley and Ron Haugen discuss their views on the power of social media. They talk about the value of posting, how they do it, the frequency, and where they get content. The panel discusses the long term viability of websites and the growth and power of Facebook and Google into the future.
Greg Buckley shares his five “E’s”: Educate, Engage, Entertain, Entice and Elevate as it relates to Social Media. Ron Haugen shares his inspirations for posts and a sure method to grow your likes.Listen and view episode notes
Do you have a customer avatar, a profile of your ideal customer?
Listen to this great lesson on customer retention and marketing from Gene Morrill, Ron Haugen and Maylan Newton as they bring to the forefront, customer marketing budgets and a yearlong plan, social media, special events, car care clinics and digital service reminder.
Many great ideas to jump start or re-invent your customer retention strategy.Listen and view episode notes
Does Direct Mail Newsletter Marketing Work?
Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.
Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.
She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.Listen and view episode notes
Your Website – Tactics to improve Traffic and other Tech Talk as discussed by two industry experts, Danny Sanchez from Auto Shop Solutions and Todd Westerlund, CEO of Kukui. Along with shop owners Ryan Clo from Dubwerx in Cincinnati, OH and Doug Grills from Autostream in the Greater Baltimore/Washington, DC area.
Great talk on being mobile, Google Analytics, SEO, review marketing being sure your site converts customers, website design, analytics and call tracking, and working with Google Premier Partners.Listen and view episode notes
Is Your Customer Service Exceptional? Need to Lead in Your Market?
The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.Listen and view episode notes
How do you integrate a second-generation millennial into a succession plan?
Tony Tatich from TMT Complete Auto Service Center in Bremen, IN shares his view on the family business and the aftermarket from a millennials point of view.
Hear Tony talk about his Dad, the business, the industry and the future. It is a big business in a very small town.
He’s doing a lot of things right. See how many you agree with.Listen and view episode notes
Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?
Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.
Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.
The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.Listen and view episode notes
Husband and Wife Team Keeps Careful Watch on all Details of their Business.
Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.
The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.Listen and view episode notes
Unlikely pathway to shop ownership.
Margie van Lierop from Beach Cities Garage purchased a shop from friends after being a successful magazine publisher. She has had an interesting career in corporate radio and in the music business.
Margie has made a strong transition to a shop owner and tells you the things she is doing to make improvements to her business every day. She makes no mistakes that is has been trial by fire for her.
She has a great spirit and her personal drive and commitment shines throughout the interview. She shares her experience in working with a beta program from Bosch called Sweetworxx.Listen and view episode notes
Third Generation Service Professional is Known, since 1951, as a Super Ethical shop that Never Compromises.
Brett Beachler is Vice President of Beachlers Vehicle Care & Repair. Brett’s grandfather Bob started the business and his Dad Terry is active every day. Beachlers believes that customers need to be taught the concepts of automotive and become friends. They are known throughout their community as the shop of second options.
Helping their customers get 250K miles from their vehicle helps drive the high maintenance numbers the shop performs. Giving tours of the new facility is a smart tactic and strives to educate their customers of the behind the scenes of automotive repair.
To add to their new customer growth Brett has instituted a traveling lunch and learn program in his community and has a strong charitable program for new customers first oil change.Listen and view episode notes
High Flying Entrepreneur Combines Used Cars with Automotive Service to Create the Right Formula.
Bill DeBoer, AAM has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. Started by his dad in 1982 DeBoer’s also sells used cars.
DeBoer speaks to the value ride sharing will bring to his business, his new mastermind group, and his new Car Care Club among many other topics.Listen and view episode notes