Posts Tagged ‘Specialization’

RR 301: Matt Purselle from Revolution

Treat every customer like you would your mother.

Matt Pursell the guy with the bow tie owns Revolution in Decatur, GA. As a Mercedes Benz and smart specialty shop his customers expect a level of service indicative of the brand of car they drive. Matt shares how they deliver exceptional customer service. The growth rate in the business is 10% with no advertising budget for new customers and referrals has driven his success.

Matt also stands out as a differentiator in other ways. Imagine if you will it is July and you are a customer, you just may go home with a vegetable right from the Revolution garden. How cool is that? Matt explains they grow their customers like they grow their vegetables. His culture and customer service in his company is built upon this premise: Treat every customer like you would your mother.

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RR 187: Parker Davis – BMW Specialist – Owner Broad Stroke Associates

A strong Dealer Alternative Strategy for this BMW/MINI Service Professional

Parker Davis, President of Broad Stroke Associates has been a BMW specialist for the last ten years. He been in the industry for eighteen years and started Broad Stroke to offer his customers a strong dealer alternative.

Parker shares his strategy in customer service, training, and the ARO results of implementing his digital vehicle inspection program. Parker sees more specialization in the industry with more shops working on specific platforms. He explains how shops will evolve to be specialists.

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