Trained By Techs. There To Help.
Recorded at Vision 2018 Studio this tight group of technicians are part of a large community effort called ‘Trained By Techs’. Tanner Brandt, Brin Kline, Chris Martino, Justin Miller and Brian Culotta share their stories.
These guys are committed to helping technicians excel at their craft; to make a difference personally and professionally for the industry. The group was started to help bridge the gap between basic and advanced training. They are producing short tutorial training video’s that can be viewed without a major time commitment. Like a lunch break.
Hear their story, their dreams, their thoughts on training. We talk about the training hours necessary to keep pace with technology, and what to do to get the most from training at events like Vision. There is a special storyline in the interview regarding the winner of the 2018 Ed Schaeffer Memorial Management Scholarship. Also, hear this teams’ opinion of Day Time Training.Listen and view episode notes
Do You Have Control of Your Business Intelligence Data?
Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?
These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).
Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.Listen and view episode notes
Ask for help. Offer help. Reaching out to help your peers.
Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.
The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.
There is a strong message to young shop owners that cannot be missed.Listen and view episode notes
The Shop of the Future: Are You Prepared?
Have you thought about how you will do business in the future? Well the mission of this panel was to stretch the boundaries and serve up plenty of thoughts, concepts and changes coming that you need to be fundamentally be prepared for.
So happy to be able to present this audio recording from Vision 2018. With me are shop owners, Summer Gurerro from Affinity Automotive Services, Inc in Wichita, KS, Keith Williamson owner of Williamson’s Repair and Tire in Bondurant, IA, Trainer and Mobile Technician Eric Ziegler form EZ Diagnostics, Chris Chesney the Senior Director, Customer Training at the Carquest Technical Institute and Donny Seyfer the Executive Officer of NASTF, the National Automotive Service Task Force and co-owner of Seyfer Automotive in Wheatridge, CO.
Many great thoughts that will help shape your future. There are many important action steps discussed that need your support and engagement. Listen carefully for those cues.Listen and view episode notes
Chicago. No Car. No Problem.
Joran Thompson lives in Chicago and hasn’t owned a car for years. She does fine commuting to work, buying fresh groceries and dry goods. Her dry cleaning gets done, perfectly and on-time, and her latest IKEA purchase gets constructed. When she needs medicine, pizza or to wait in a line for a restaurant on a Saturday Night she just uses her smartphone. There’s an APP for all of her needs.
The story for aftermarket professionals is that all the miles Joran is not driving are being done by the services she contracts. Transportation as a Service will rack up the miles to support all the Joran Thompson’s who don’t own vehicles. Someone will need to maintain and repair those vehicles. It’s time to make those connections.Listen and view episode notes
The Digital Shop: A Discussion.
If you are contemplating the future and know you’ll need to get there maybe sooner rather than later this roundtable discussion has a lot of information for you. Panelists are Joe Sevart from I70 Auto Service from Kansas City, MO, Bill Connor the General Manager form Craig’s’ Car Care in Allen, TX and AutoVitals CEO Uwe Kleinschmidt.
There are many important info points here to help you and guide you in this inevitable change to your business that will be as important as having lifts in the bays. You may not be ready to implement a totally digital inspection, CRM, and workflow system, however, you’ll want to invest the time in this episode, to you keep your learning curve high and hear from shop owners who have done it and are so happy they did.
The digital strategy is to have the service advisor to do more advising and less busy work. Digital also allows the customer to be anywhere and still see the problems via still pictures and videos.Listen and view episode notes
How To Sell Diagnostics at a Profit?
This is not an easy question to answer. Service professionals must be paid for their expertise because the cost of doing diagnostics is the most expensive service you have in your building.
It is time to move from diagnostics to testing and analyzing. Every shop needs to build a premium product around testing and analyzing. You need to be known as the ‘we can fix anything right the first time shop’. Your motto: “We have the best technicians.” Your shops testing and analyzing skills is the premium product you sell and are known for in your marketplace. No need to go anywhere else. We do the research, test, analyze and discover what is wrong. We present the solution then you decide.
Marketing this premium product requires a strong testing/analyzing process that both the service advisor and technician are totally in agreement with. The benefits allow the SA to confidently sell testing and analyzing.
The diagnostician knows that the SA will sell the value and benefits to the customer because the process dictates the work to be done. A very strong discussion and powerful take-a-ways that will arrest the black hole in your business of profitable diagnostic time.Listen and view episode notes
Marketing To the Ultimate Customer. The Power of Video and the Zero Moment of Truth.
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media, a data marketing company serving the auto aftermarket and Robert Cannon, Chairman and CEO of AutoNetTV. Discuss building confidence and awareness in your consumer’s relationship.
These two companies have formed a strategic partnership to provide innovative content and marketing services to the aftermarket. They believe, “Macro trends like price transparency and more educated consumers are compelling smart manufacturers to connect with repair shops and consumers in creative ways.”
This conversation is going to light you up if you are into branding, marketing and the buying moment of truth. Al and Robert have a handle on the ‘e’ buying experience and look to work with the aftermarket to nurture a knowledgeable and brand conscious customer for the service professional.Listen and view episode notes
Customer Transaction Data is a Powerful Resource for Organic Growth
With a business and computer science education, Jorge Antico identified the aftermarkets need for transactional service-data aggregation. In essence, a family-owned vehicle fleet service management system.
The data that sits on your server contains a treasure of information that can be served up in just the right way. With the right AI software for natural language predictive CRM, you can do a lot with your information. Antico shares the power of growing your business using the data you already own.
This episode will provide much insight, from a tech perspective. There are many strong thinking moments here that will energize your systems and marketing talents and inspire you to grow your business.Listen and view episode notes
Trends, Current Issues and Outlooks On the Future of the Service Sector
Shop owner Ryan Clo, Trainer Dave Hobbs and Diagnostician Matt Fanslow share their perspectives on the opportunities and challenges that make up the dynamic and changing aftermarket.
Don’t miss the discussion on training, business models, technician pay, business culture, specialization, and the changing role of the shop owner.Listen and view episode notes
Business Management and Technical Training Converge at ASA-PA Super Saturday Event.
This single day event in Warminster, PA featured a technician and business owner training track for east coast aftermarket professionals. Modeled after the TST Big Event and Vision Kansas City, you’ll get a behind the scenes feel with the Chairman and co-chairmen as they talk about the need and value of continuous training.
On top of this formative interview catch, all the names that are dropped and see the show notes to find interviews from the trainers, vendors and shop owners that have their own interview on the podcast.Listen and view episode notes
The Future of Our Industry Speaks Out on Tech, Technology, Millennials, DVI and Customer Service.
Scott Buckley and Steve Bullins from Buckley’s Personalized Driver Care bring a refreshing look at our industry. You’ll be happy to hear this duo speak on so many topics.
All the while you are listening, consider these guys are the shop owners of the future and will help guide and steer our industry for many years to come. We’re in good hands.Listen and view episode notes
Third Generation Millennial Whose Dad Has Complete Confidence in His Decision Making is Looking for an Actionable Succession Plan.
Craig O’Neill from O’Neill’s Transmissions and Service has taken some bold moves in the business and implemented a DVI system and hired a business consultant.
He sees great opportunities in emerging technologies and values the power of a strong business culture.
Regarding the technician shortage, he shares their apprentice program that has helped not only his business but the vocational school he works with.Listen and view episode notes
What does the future with Autonomous Cars Look Like?
Derek Kaufman a Managing Partner at Schwartz Advisors is thinking large about the future of the auto care industry and the acceptance of TaaS (Transportation as a Service) with ride sharing and ultimately vehicle ownership.
Vehicle ownership will have a big impact on our industry and it will have a big impact on the miles driven with the remaining vehicles in the car parc.
Derek is challenging a report that says there will be only 44 million vehicles that will handle the 6 trillion Vehicle Miles Traveled in 2030 in the car parc vs 270 million we have today. He is accepting the technical evolution with AV’s, however, he is questioning the numbers from the report and applied some of his own math to figure out what our future may look like. Will these vehicles be able to handle the miles we drive today for work and pleasure? What about convenience. What about our work trucks? Listen to his view on our future.Listen and view episode notes
Is iATN A Staple In Your Shop? Listen to Scott Brown Tell the Story of the Humble beginnings and Future Plans Of iATN.
Scott Brown president of iATN and co-owner, with his wife, of Connie & Dick’s Service Center, keeps his finger on the pulse of the industry by staying engaged at the shop. The interview takes you back to the day before the internet when bulletin boards were a way to communicate with your peers.
iATN is keeping pace and is working on exciting plans to continue to bring value to shop owners, technicians and educators of the auto care industry.
Scott gives an insider look at the iATN mobile APP, the new ‘Review’ space and the new iATN 2.0 and much more.Listen and view episode notes