Posts Tagged ‘Thought Leaders’

THA 028: Twenty-One TIPS to Get an Edge on the Competition

Do you need a quick new idea that will give you an edge on your competition?

In this Academy lesson get 21 TIPS that have been implemented before to help give you an edge over the competition. These are some very simple ideas that have been collected from successful service professionals in the industry.

Implementation will be the big payoff. If you listen to learn just one thing and do not implement you will not benefit from this listen.

Listen and view episode notes

RR 246: Scott Brown from iATN

Is iATN A Staple In Your Shop? Listen to Scott Brown Tell the Story of the Humble beginnings and Future Plans Of iATN.

Scott Brown president of iATN and co-owner, with his wife, of Connie & Dick’s Service Center, keeps his finger on the pulse of the industry by staying engaged at the shop. The interview takes you back to the day before the internet when bulletin boards were a way to communicate with your peers.

iATN is keeping pace and is working on exciting plans to continue to bring value to shop owners, technicians and educators of the auto care industry.

Scott gives an insider look at the iATN mobile APP, the new ‘Review’ space and the new iATN 2.0 and much more.

Listen and view episode notes

RR 242: Rick White from 180BIZ

Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?

Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.

Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.

Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.

Listen and view episode notes

THA 018: ASA Connected CARS Detroit May 2017

What is Your Knowledge Quotient on the Connected Car?

ASA held an important industry event in May 2017 in Detroit, Michigan. Is was the ASA Connected CARS program. Presentations from Delphi, ETI, GM, Mahle, and Bosch highlighted the event as the future of ADAS and Autonomous Vehicles (AV) was discussed.

The Academy panel includes event organizer Donny Seyfer, shop owners Peter Rudloff, Craig O’Neill and technician Dave Wagner. Listen to your colleagues perspective on their take-a-ways from Connected CARS Detroit and how they see the opportunities shaping up the future of the aftermarket.

Listen and view episode notes

RR 241: Jorge Menchu – AES Wave and Instructor

Are You Learning Up To Your Maximum Potential?

Industry trainer and entrepreneur Jorge Menchu, President of AES Wave is enthusiastic about teaching our industries technicians. He is more passionate on how technicians learn. He says that the basic problem of learning is to understand the mechanics of learning.

Jorge shares his Four Levels of Learning and says if you are in control of your learning process you will learn more. He says everyone knows how to learn. If you are not struggling to learn; then you are in control of the process of learning.

Listen and view episode notes

RR 239: John Burkhauser – Director of Educational Programs – Bolt On Technology

What You Can Learn from Your Dentist on Setting Appointments.

John Burkhauser, the Director of Educational Programs at Bolt-On Technology has a storied career as an automotive technician and as a post-secondary automotive educator. He is finding his career path has set him up for this current job.

John says the service process really hasn’t changed in 30 years. For many shops, it is still a day of putting out fires and trying to keep one’s head above water. He has his opinions on finding techs in post-secondary schools, the importance of best practices, and insights on digital vehicles inspections.

Listen and view episode notes

RR 236: Bob Cooper – Elite Worldwide

Do You Know Why the Success of your Business is Dependent on Setting Huge Long-Term Goals?

Bob Cooper, President of Elite Worldwide share his five principles of success. He explains why having BIG goals is important to personal and business success. Bob has brought his expertise to the automotive industry as a trainer and a coach. He has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army.

Bob gets into the details on his five principles and offers a special bonus; the CEO’s job description.

Listen and view episode notes

THA 012: What Keeps You Up at Night?

What Keeps You Up At Night? Is a metaphor on what we are concerned with as the world changes at unprecedented speeds.

You need to get out ahead of change and set the vision for your company. Paying attention to every business opportunity and challenge along with technology, business culture and finding and keeping good people helps you sleep well. The occasional 2 AM get up ‘thought’ just may signal an important strategy to pay attention to.

Listen and view episode notes

THA 011: Your Website – Tactics To Improve

Your Website – Tactics to improve Traffic and other Tech Talk as discussed by two industry experts, Danny Sanchez from Auto Shop Solutions and Todd Westerlund, CEO of Kukui. Along with shop owners Ryan Clo from Dubwerx in Cincinnati, OH and Doug Grills from Autostream in the Greater Baltimore/Washington, DC area.

Great talk on being mobile, Google Analytics, SEO, review marketing being sure your site converts customers, website design, analytics and call tracking, and working with Google Premier Partners.

Listen and view episode notes

RR 234: Vic Tarasik – Major Accounts Director at RLO

What is your next calling? What are your plans after you sell your business?

After nearly 30 years of successfully operating Vic’s Precision Automotive, a fourteen-bay automotive repair facility located in The Woodlands, TX, Vic Tarasik sold his beloved shop, however, he remains active in the industry he loves.

In the interview Vic’s shares the typical challenges a passionate technician goes through in learning how to run a good business. Vic goes over five of his ten Life’s Lessons; things he learned along the way that molded him as an entrepreneur. He tells us what he is doing today that continues to bring value to the industry.

Listen and view episode notes

THA 009: ASE Value Proposition -Consumer -Shop Owner -Technician

Do the consumers, technicians and shop owners appreciate the value ASE brings to the aftermarket? This Academy forum takes on this question.

Join ASE’s Trish Serratore and shop owners Amy Mattinat and Eric Carlson in an important discussion on the value proposition of ASE. We talk consumer education, the importance of messaging from the top down has a big factor if the technicians will keep up their certifications and become a Master Technician. The discussion flows to consumer awareness and the new ASE site geared to consumer knowledge and awareness of ASE.

ASE has been around since 1972. They are the only industry driven credentials in the industry. Getting behind ASE certifications will be a strong differentiator as technology and the skilled workforce

Listen and view episode notes

RR 232: Dennis McCarron – On Sales

Do You Have the Technique to Close More Sales?
 
If you sell service or tires Dennis McCarron says, “The person who controls the sales process is the listener.” Dennis brings his passion for behavior analysis to this episode that can be titled the ‘Psychology of a Sale’. You will learn a formula to improve your selling technique.
 
Our customer doesn’t come in wanting to buy something.  It is not about your ability to sell but how skilled you are to present the solutions. If you present a product to a customer that solves three of their needs the probability is high to close.

All aftermarket organizations are sales organizations. Dennis brings a great perspective to appreciate the sales technique. This is Dennis’s second appearance on the podcast.

Listen and view episode notes

THA 002: Resolutions

Resolutions are set at the beginning of the year and broken within weeks. This discussion from your industry peers shows how to create and hold on to your resolutions/goals and make things happen.

Join Barry Barrett Director of Training at RLO, Bill Nalu owner of Interstate Auto care in Madison Heights, MI and Jerry Kubitsky from Summit Transmission of La Mesa, CA

Listen and view episode notes

RR 229: Ciara Pegoda – Leadership 2.0 – Part 3

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

Listen and view episode notes

RR 228: Ciara Pegoda – Leadership 2.0 – Part 2

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

Listen and view episode notes