Posts Tagged ‘www’

RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

Listen and view episode notes

THA 011: Your Website – Tactics To Improve

Your Website – Tactics to improve Traffic and other Tech Talk as discussed by two industry experts, Danny Sanchez from Auto Shop Solutions and Todd Westerlund, CEO of Kukui. Along with shop owners Ryan Clo from Dubwerx in Cincinnati, OH and Doug Grills from Autostream in the Greater Baltimore/Washington, DC area.

Great talk on being mobile, Google Analytics, SEO, review marketing being sure your site converts customers, website design, analytics and call tracking, and working with Google Premier Partners.

Listen and view episode notes

THA 008: Concierge Service – The Next Frontier

Is Your Customer Service Exceptional? Need to Lead in Your Market?

The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.

Listen and view episode notes

RR 156: Kathleen Long from Repair Pal

It doesn’t take much for consumers to be disloyal to their repair shop.

Kathleen Long the VP of Customer Success and GM of the Shop Network at RepairPal shares results of their constant surveying of the automotive consumer. This episode is packed with quantifiable and conceptual strategies to improve the service professionals total customer service experience.

This data brings a perspective to what needs to be done by the service professional to accommodate the consumer’s needs and perceptions that will grow their service business.

Episode highlights include warranty, reviews, pricing, the showroom or lobby, bathrooms, loaner cars, quality vs convenience, texting, and a good bedside manner. There is something here for everyone.

Listen and view episode notes

RR 136: Dave Erb from Hire Frederick

Dave Erb has been in the auto industry for over 30 years. His experience ranges from working in a parts store to every position on the automotive service side of things. Dave purchased his first failing shop in 1997. He sold his businesses and is now channeling his first love ‘marketer helping shop owners grow…

Listen and view episode notes

RR 104: Todd Westerlund from Kukui

Do you want to further your uptake on how to communicate with millennials? Want to catch a discussion on ‘gamificaton? (what’s that … you are just a click away)

Kukui CEO Todd Westerlund and I sat down and had a lively talk that will fill up a yellow pad of ideas. This is not GEEK talk at all, just an enlightening and open discussion where will you will learn at least one new thing.

Audit the other discussion points on lifestyle marketing and taking advantage of social networks. Get your straight up talk on marketing to millennials here.

Listen and view episode notes