Archive for February 2019

THA 108: The Value of a Professional HR Support Company

The Value of a Professional HR Support Company

OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services

Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.

As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.

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RR 409: AJ Nealey: Living the Dream. Turned His Vision Into His Reality. No, is Hard To Say for AJ!

AJ Nealey: Living the Dream. Turned His Vision Into His Reality. No, is Hard To Say for AJ!

AJ Nealey from Nealey’s Auto Service in Edgewater, MD shares a bit of his legacy as a racer but concentrated on the transformation he made from a one bay shop at home to a 9 bay facility. This is a story for a movie of the week. It comes with guts, risk, and reward. All the right ingredients. It shows that the proper attitude, business plan, and the right advisors can contribute to uncompromising success.

It started with an entrepreneurial passion. AJ is from a family of legacy entrepreneurs. His passion filled with the eagerness to learn and the sustained understanding of how things work.

So many great take-a-ways here to help in your own personal success strategy. Remember there are so many ways to run a great business. Our goal with the podcast is to cast these ideas to you in hopes that you will pick one up and run with it.

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RR 408: Scott Shotton – Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott Shotton: Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott and I dig into automotive education at the college level. We talk about the knowledge level and experience that our automotive graduates have and what their expected career path can be. Any seasoned technician knows where he started and what it took to get where he/she is today. That hasn’t changed, however, we may have higher expectations of our new grads and that is why each needs to have a career path set for them that includes an ongoing training program

Scott gives accolades to our top aftermarket trainers and gives advice to aspiring trainers.

We also get into the grow your own technician issue, the A,B,C technician designation, and mobile as a career path.

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THA 107: Discover How To Keep Your Women Customers For Life

Discover How To Keep Your Women Customers For Life

We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.

We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.

They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.

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RR 407: Dennis Montalbano: He Survived a Heart Attack and Stroke and so Did His Business!

Dennis Montalbano: He Survived a Heart Attack and Stroke and so Did His Business!

This isn’t the first episode I’ve done on having a health scare. Think about it. The interviews I’ve done lived through their health challenge and are now advocates on what you need to do to help survive your business and also to lead a healthier life. Yes, easier said than done, but if I continue to tell these stories maybe we’ll save one or two business out there and even get you to live a long and happy life.

No doubt eating, exercise, and stress play a big part. I know there is no stress working in or building your business.. As I say that with my tongue firmly planted in my cheek. We are in a high-stress industry and that, of course, is a leading contributor to heart and stroke.

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FTR 033: Kirk Richardson On Technician Pay Plans

Kirk Richardson is a young and successful entrepreneur. Born into a blue-collar, hard-working family, he was a below average student in high school and college. At the age of 22, he left school and started his first business. He bought his first three bay shop at the age of 24. Seven years later he bought his…

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RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor

Geek Talk 2.0 Part Three – The Independents Biggest Competitor

This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.

The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.

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THA 106: Managing a Negative Online Review

Managing a Negative Online Review

The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences.

So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what the heck really happened, 3. Take advantage of the learning opportunity, 4. Finalize a resolution, respond and over deliver, and 5. Review with staff and MOVE ON!

The Academy panel will go over this 5 step process and go above and beyond by sharing their personal experiences. Besides digging into these five steps we get into soliciting reviews, the four types of reviews, and sometimes a negative review can be an advertisement for your shop based on how you handle it and so much more

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RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.

Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.

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RR 404. Rodney Pierini. A Grant That Supports Automotive Education – First Of Its Kind

A Grant that Ensures The Future of the Aftermarket.

CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.

Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.

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THA 105: Catering to the Millennial Customer

Catering to the Millennial Customer

We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI

The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.

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RR 403: Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.

Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.

We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.

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