Archive for November 2019

RR 485: Warren Parr – Learning and Innovating with the PicoScope Club

RR 485 – Warren Parr – Learning and Innovating With a PicoScope Club

My guest today is Warren Parr, owner of Complete Car Care in Fresno, CA. He is an advisor at a Junior College Automotive Program and is involved in 6 different high schools. In this episode, Warren talks about the Pico Club. It is a monthly club of shop owners and technicians that share PicoScope case studies.

Find the show notes and Warren Parr’s email at remarkableresults.biz/e485. He says that the Pico Clubs has allowed their members to be more accurate and faster with their diagnostics

Warren and the team are discovering infinite ways to use the Pico Scope in smart and genius ways through the Pico Club. Imagine everyone united for the same purpose to learn from each other. I challenge you to create this club in your area and reach out to technicians and educators in your marketplace. The limit is your imagination.

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RR 484: Jim Silverman – Attracting, Leading, and Growing Our Young Talent

RR 484 – Jim Silverman – Attracting, Leading, and Growing Our Young Talent

There are a lot of ways to engage our young generation in our beloved aftermarket and keep them. We can create a more team-oriented environment and have creative pay bonuses and rewards to match their desire and work ethic.

My Guest, Jim Silverman, the Director of National Accounts for ATI Automotive Training Institute, brings his years of ‘been there and done that’ wisdom and delivers an enlightening discussion that includes building a reverse pyramid in your org chart, and challenges you to think about replacing yourself. Are you interviewing for your replacement? Think about it, It may take years to do this, but you need to start now. Jim Silverman explains.

We discussed the innovative things to entice our younger generation to work with us. Designing creative pay and bonuses, bolstering teamwork, supporting employees, and devising an awesome succession plan! It’s time to reverse the cycle and adapt to the new age as we embrace our younger generation to take the mantle from us!

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THA 145: The Extreme Value of Shop Tours Part 2

THA 145 Shop Tour Part 2

This is our second year in a row to visit a shop in Las Vegas at the end of Industry Week. We were welcomed with open arms at Ted Wien’s Tire and Auto. Our gracious host Jennifer Wiens not only shared her thoughts on the episode but presented a great tour of her facility.

Remember shop tours go both ways. It is good to take them, but also important to host them. You can learn from both. Be open, honest and constructive and benefit from the investment of your time to learn from your peers.

You’ll learn the value of shop tours from these guests,

Our host, Jennifer Wien, Ted Wiens Tire and Auto, Host, Las Vegas, NV
John Long, Shertz Automotive, Shertz, TX
David and Jeanie Light
Eric and Jammie Carlson, Ervine’s Auto Repair and Grand Rapids Hybrid
Frank Scandura, Franks European, Las Vegas
Vic Tarasik, Shop Owner Coach

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RR 483 – Managing On-Line Reviews – Kim Walker and Mitch Meier

RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews

Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.

My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.

As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.

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RR 482: Technician Shortage Solution – College Apprentice Program

RR 482 – Technician Shortage Solution – College Apprentice Program

Think of the possibilities of hiring a young apprentice that is currently going to an automotive technical college. You get a chance to groom and mentor the young student and indoctrinate them into the world of the independent service provider.

This is one of the most powerful solutions to the technician shortage. This is not a quick fix and most quick fixes are just that ‘quick and not long term.’

The IGONC developed in concert with North Carolina a phenomenal apprentice program that brings a job, at a decent wage, for two years and paid college tuition. The students applied and were accepted into the program.

Please use this information to catapult your association, your local group to work with post-secondary automotive colleges and your state to create and fund a program like this. I’m sure the leadership team at IGONC will be happy to help you and give you all the guidance you need to make apprentice programs like this a viable component to creating our future technicians.

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THA 144: Drug Testing in the New Age of Legalized Cannabis

THA 144 Drug Testing in the New Age of Legalized Cannabis

We are talking about Drug Testing in the New Age of Legalized Cannabis. You’ve got to pay attention to your HR policies and procedures as states continue to rule on medicinal cannabis, recreational Marijuana and the decriminalization of pot.

As drug testing is something shop owners do, what are the guidelines now with states legalizing Cannabis. What about an accident on a test drive. What type of tests are required? Have you talked to your liability insurance or workman’s comp carriers?

The panel does their best to sort this out and provide you with plenty to consider. I’m with Judy Zimmerman Walter, attorney Noah Frank, and Frank Scandura.

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RR 481: David Saline – Start or Grow Your Fleet Business

RR 481: David Saline – Start or Grow Your Fleet Business

Fleet is a growth strategy only if you and your people and shop are equipped to take the challenge head-on. It is easy to start small. David shares how to break into a fleet and he gives you the blueprint on what to say and do on your first cold call visit. This episode sheds light on how to start, build and grow fleet business.

David Saline, VP Sales at Drive, is a proven industry leader in the automotive and truck repair business.

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RR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.

With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.

They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?

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