Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Dr. J.J. Peterson, PhD in communications, explains how business owners can elevate their leadership by stepping into the role of the Guide instead of operating as the hero, villain, or victim. Using proven storytelling frameworks, Peterson outlines four core characters, Victim, Villain, Hero, and Guide, and why self-awareness of these roles is critical to effective leadership.

Victims lack agency and believe outcomes are beyond their control. Villains respond to pain by inflicting it on others, gaining short-term power but long-term resentment. Heroes work to redeem pain but are often overwhelmed and unstable—especially when leaders try to play that role in business. The most powerful role is the Guide: a steady, confident mentor who combines empathy and authority to help others win.

Peterson shows that when leaders stop trying to be the hero and instead guide customers and team members, who are the true heroes of the story, culture improves, trust deepens, recruitment becomes easier, and retention increases. The result is the Badass Softie balance: driven leadership grounded in genuine care for people.

Dr J.J. Peterson, https://www.drjjpeterson.com/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, Shop Dog Marketing, NAPA Auto Care, and NAPA TRACS

Watch Full Video Episode

Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.

In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in importance as many consumers prefer it over making a phone call.

Vance encourages shop owners to embrace AI as a “digital butler”—a tool that anticipates needs, explains marketing metrics in plain language, and helps owners show up more confident, shifting from reacting to problems to intentionally driving growth.

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, Shop Dog Marketing

Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

This episode dives into the real challenges of scaling an automotive business. Shiju Thomas unpacks what it takes to grow successfully, especially beyond two locations, including stepping out of daily operations and focusing on leadership development, building a strong management team, and sustaining a consistent, positive culture. He emphasizes that growth should be driven by a desire to develop people, not just profits. It’s a must-listen for shop owners reflecting on why they want to grow and how to do it with purpose, clarity, and long term success in mind.

Show Notes

• Watch Full Video Episode
• Introduction (00:00:00)
• Shop Branding Philosophy (00:01:09)
• Challenges of Scaling and Maintaining High Standards (00:03:23)
• Leadership Development and Delegation (00:04:39)
• Letting Managers Take Ownership (00:06:45)
• The Critical Role of People and Culture (00:07:53)
• Defining and Evolving Company Culture (00:09:48)
• Merging Cultures in Acquisitions (00:11:23)
• Choosing Not to Scale: Lifestyle Choices (00:15:45)
• Motivations for Growth and Professional Development (00:16:33)
• The “Why” Behind Shop Ownership (00:18:50)
• Altruistic Motivations Among Multi-Shop Owners (00:20:26)
• Branding and Reputation Management (00:22:05)
• Always Be Recruiting (ABR) (00:24:26)
• Balancing Owner Presence Across Multiple Shops (00:27:03)
• Lessons from Opening Additional Stores (00:29:09)
• Scaling Requires a Team, Not Lone Wolves (00:30:54)
• Are You Ready to Scale? Key Questions (00:31:52)
• Financial Readiness and Managerial KPIs (00:32:41)
• Developing Hungry, Humble, and Capable Managers (00:35:37)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on Twitter: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success.

Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN.

Show Notes

• Watch Full Video Episode
• The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
• Introduction (00:00:00)
• Transition from Plumbing to Automotive (00:02:05)
• Customer Service and Service Advisor Training (00:03:01)
• Training vs. Education in the Industry (00:05:15)
• Reputation Management (00:07:58)
• Daily Training and Rehearsal Practices (00:09:28)
• Improvements from Training and Peer Critique (00:12:17)
• Team Building and Individual Improvement (00:14:08)
• Teaching as Mastery and Knowledge Sharing (00:22:12)
• Defining Success and Perseverance (00:23:08)
• Peer Review and Networking Groups (00:25:16)
• Innovation and Customization in Business (00:29:36)
• Attracting and Hiring Smart People (00:30:05)
• Marketing Strategies for Shops (00:31:42)
• Organic Social Media and Community Building (00:33:32)
• Work-Life Balance and Turning Points (00:34:10)
• Joining Peer Groups and Business Turnaround (00:35:36)
• Leadership Development and Delegation (00:37:07) J
• Closing Reflections and Family Involvement (00:38:05)

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

• Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
• Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976
• Subscribe on YouTube: https://www.youtube.com/carmcapriotto
• Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/
• Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/
• Follow on Twitter: https://twitter.com/RResultsBiz
• Visit the Website: https://remarkableresults.biz/
• Join our Insider List: https://remarkableresults.biz/insider
• All books mentioned on our podcasts: https://remarkableresults.biz/books
• Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
• Buy Me a Coffee: https://www.buymeacoffee.com/carm
• Special episode collections: https://remarkableresults.biz/collections
• The Aftermarket Radio Network: https://aftermarketradionetwork.com/
• Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
• Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
• Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
• The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
• The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/
• Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Thanks to our Partners, NAPA Auto Care and NAPA TRACS 

Show Notes

• Watch Full Video Episode
• Vision Hi-Tech Training & Expo: https://visionkc.com/
• Introduction to the Episode (00:00:00)
• Personal Interaction with Marcus Lemonis (00:03:14)
• Challenges in the Automotive Industry (00:05:10)
• Analogy of Automotive and Medical Fields (00:06:27)
• Three P’s of Business (00:08:31)
• Market Differences: Tale of Two Cities (00:09:40)
• Demographics and Market Understanding (00:11:02)
• Adapting Strategies for Different Markets (00:15:35)
• Customer Service Approach in Monteagle (00:16:34)
• Community Engagement Strategies (00:20:06)
• Challenges of Remote Management (00:21:00)
• Marketing and Community Presence (00:22:00)
• Geofencing Marketing Tactics (00:22:39)
• Billboard Advertising Insights (00:24:04)
• Reputation Management Challenges (00:28:06)
• Building Customer Trust (00:29:56)
• Employee and Customer Care Philosophy (00:32:47)
• Business Name Evolution (00:33:28)
• Customer Experience and Joy (00:36:07)
• Upgrading Facilities for Service (00:36:29)
• Importance of Cleanliness (00:38:03)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company’s branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity.

Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL.  Andy’s previous episodes HERE.

Pam Esposito, Esposito Design, pamespositodesign@gmail.com

Show Notes

• Watch Full Video Episode
• MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/
• Understanding Branding vs. Marketing (00:03:02)
• The Role of a Brand Steward (00:04:47)
• The Impact of Strong Branding (00:05:04)
• The Art of Communication in Branding (00:06:58)
• User Experience in Branding (00:09:33)
• Building Trust Through Reporting (00:10:58)
• Creative Presentation of Company Achievements (00:11:26)
• Authenticity in Branding (00:13:09)
• Using Stock Imagery Effectively (00:14:09)
• The Importance of Direct Mail (00:20:22)
• The Importance of Long-Term Advertising (21:32)
• Branding for All Makes and Models (21:44)
• Innovative Advertising Strategies (22:59)
• Avoiding Discount-Driven Marketing (24:10)
• Educating Customers on Service Quality (25:21)
• Creative Risks in Advertising (27:15)
• Highlighting Female Talent in Branding (29:13)
• The Power of Strong Visuals (30:08)
• Teaching Design Principles (30:31)
• Real-World Applications in Design Education (32:33)
• The Value of Good Design (35:03)
• Investing in Quality Branding (36:15)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today’s Class

Partnering with a recruiter isn’t just about filling a position—it’s about building a team that drives your business forward.

In this episode, Kelly Cavanaugh, VP of Recruiting at Promotive, Brian Burris, Account Manager at Promotive, and Matt Fanslow, Shop Manager and Diagnostician at Riverside Automotive, share expert insights on attracting and retaining top talent in the automotive industry. Gain valuable perspectives from both a recruitment company and the shop level, offering a well-rounded view on hiring strategies, retention, and building successful teams.

Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z

Show Notes

• Watch Full Video Episode
• It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
• Challenges in Hiring (00:02:56)
• Cultural Fit in Interviews (00:03:49)
• Pre-Screened Interview Questions (00:04:55)
• Working Interviews (00:05:52)
• Confidentiality in Job Searches (00:06:37)
• Reasons for Leaving Jobs (00:07:02)
• Culture and Career Opportunities (00:08:11)
• Balancing Work and Training (00:08:34)
• Investment in Training (00:09:11)
• Candidate Profiles and Training Willingness (00:12:56)
• Resume Building Assistance (00:17:09)
• Candidate Preparation for Interviews (00:18:34)
• Curious vs. Serious Job Seekers (00:19:39)
• Ghosting Phenomenon in Recruitment (00:20:47)
• Communication with Candidates (00:21:31)
• Understanding Candidate Excuses (00:23:19)
• Importance of Recruiters for Shop Owners (00:26:09)
• Delegating Recruitment Tasks (00:32:39)
• Cultural Shift in Recruitment Practices (00:34:17)
• Importance of Job Satisfaction (00:36:01)
• Defining Job Expectations (00:36:34)
• Qualifying Candidates Effectively (00:36:57)
• Delegating Hiring Responsibilities (00:37:28)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Auto Care

Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.

Aubrey Amborn, Director of Sales, Net Driven

Show Notes

• Watch Full Video Episode
• The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies.
• Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses.
• Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its role in online visibility.
• Investment in Digital Marketing (00:07:40) Discussion on comparing digital marketing investments to physical store improvements.
• Website as an Online Destination (00:08:50) Aubrey describes the website as a crucial online destination for consumer engagement.
• Communication Preferences (00:11:11) Aubrey highlights the importance of providing various communication methods, especially text.
• Texting vs. Traditional Calls (00:14:11) Aubrey discusses the growing preference for texting over traditional phone calls.
• Pandemic’s Impact on Online Growth (00:17:09) Aubrey reflects on how the pandemic accelerated the shift to online engagement.
• The Impact of Online Shopping (00:17:57)
  Discusses how consumers prefer online shopping and the influence of recommendations on their decisions.
• The Importance of Online Presence (00:18:58)
  Highlights the necessity for businesses to have a professional online presence to attract customers.
• Training for EV Vehicles (00:20:00)
  Details a training program for technicians on servicing hybrid and electric vehicles.
• Visual Reputation Matters (00:21:07)
  Explains how a business’s appearance online affects consumer perceptions and decisions.
• Online Reviews as Modern Word of Mouth (00:21:50)
  Emphasizes the significance of online reviews in influencing consumer choices today.
• Handling Negative Reviews (00:23:05)
  Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them.
• Consumer Expectations Post-Pandemic (00:25:30)
  Explores how consumer behavior and expectations have changed due to the pandemic.
• Adapting to Online Shopping Trends (00:26:47)
  Describes the challenges businesses face in keeping up with evolving online consumer behaviors.
• Building Customer Loyalty (00:27:54)
  Focuses on strategies to maintain customer loyalty in a competitive online environment.
• Understanding Different Customer Personas (00:32:27)
  Identifies three customer types and their unique shopping behaviors and preferences.
• Understanding Customer Personas (00:35:26)
  Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience.
• Importance of Reviews and Reputation (00:36:17)
  Emphasis on the necessity for businesses to maintain a trustworthy online reputation to attract customers.
• Millennials and Convenience (00:37:03)
  Exploration of millennials’ desire for immediate service and how businesses can earn their loyalty.
• Building Customer Relationships (00:38:15)
  The significance of personalized customer service to foster loyalty, even among less loyal millennials.
• Leveraging Customer Feedback (00:39:11)
  Using customer reviews as a tool for improvement and enhancing the overall customer experience.
• Adapting to E-commerce Trends (00:40:03)
  Discussion on the impact of e-commerce on brick-and-mortar businesses and the importance of online presence.
• Final Thoughts on Customer Engagement (00:41:05)
  Advice on maintaining loyal customers while welcoming new ones, emphasizing adaptability in business practices.
• Enhancing In-store Experience (00:42:20)
  Suggestions for using technology, like iPads, in shops to improve customer engagement and experience.
• Staying Ahead in the Digital World (00:43:46)
  The need for businesses to stay updated with digital trends to compete with larger chain stores.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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Thanks to our Partner, NAPA Auto Care

Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop’s profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers.

Darren McLea, DMJ Solutions, LLC. darren@djmsolutions.net

Show Notes

• Watch Full Video Episode
• The importance of selling tires (00:04:15) Darren emphasizes the significance of selling tires and the impact on customer loyalty and profitability.
• Selling tires vs. oil changes (00:06:32) Darren compares the profitability of selling tires versus oil changes and highlights the potential for increased profits.
• Tire distributors and support (00:10:18) Darren discusses the support provided by tire distributors.
• The inspection process (00:12:29) Importance of including tire inspection in the service process, mindset, and training.
• Customer’s tire shopping experience (00:13:34) Comparison of tire shopping to buying a washing machine, customer’s lack of knowledge, and the need for guidance.
• Understanding customer needs (00:15:49) Customer inquiries about tire warranty, driving style, and price comparison.
• Customer’s perception and experience (00:21:12) The impact of new tires on customer experience and the potential for future sales.
• Additional services and offerings (00:23:41) Opportunities to recommend alignments and road hazard protection along with tire sales.
• Tire Price and Profitability (00:24:41) Discussion on setting the price of tires and the potential profitability for shop owners.
• Tire Sales Strategy (00:25:42) Exploration of the number of tires that need to be sold to maintain profitability and minimize road hazard exposure.
• Tire Sales Goals (00:26:30) Setting targets for tire sales and road hazard coverage for a successful shop.
• Training and Implementation (00:28:32) The process of implementing tire sales into the business.
• Service Advisor’s Role (00:30:14) The importance of service advisors in understanding and selling tires to grow the business.
• Getting into the Tire Business (00:31:56) Initial steps and considerations for shop owners interested in entering the tire business.
• Partnerships and Rebates (00:39:13) Exploring distribution partnerships, rebates, and the potential for profitability in the tire business.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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Thanks to our Partner, Technician Find

Building the dream team in the automotive industry goes beyond hiring technicians—it’s about creating a culture that fosters growth, respect, and development.

Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees’ goals, compensation, and creating an enjoyable work environment.

Want to learn more? Join Chris Lawson’s ‘Repair Shop Growth Systems Live 2024’ May 31st – June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE

Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE

Rob Morrison, Morrison’s Auto Rite, Jamaica Plain, MA

Roy Niemi, A & D Auto & Body Repair, Haslett, MI

Show Notes

• Watch Full Video Episode
• Repair Shop Growth Systems Live 2024, May 31st – June 2nd, Mt Arlington, NJ: https://www.repairshopgrowthsystems.com
• Attracting Employees (00:00:01) Discussion on strategies and stories for attracting skilled technicians and employees to automotive repair shops.
• Upcoming Summit (00:01:11) Introduction of a summit focused on attracting, growing, and retaining employees in the automotive repair industry. https://www.repairshopgrowthsystems.com/
• Personal Stories of Attraction (00:02:26) Shop owners share personal stories and strategies for attracting and hiring employees, including promoting unique employee benefits and culture.
• Writing Attractive Job Ads (00:10:03) Discussion on the importance of highlighting ongoing training and development opportunities in job ads to attract skilled technicians.
• Employee-Centric Job Ads (00:14:31) Highlighting the core elements that technicians look for in job opportunities, including compensation, growth opportunities, and respect for work-life balance.
• Creating an Apprentice Program (00:16:21) Establishing in-house mechanic apprentice program with local institutions and colleges to attract and develop young technicians.
• Focusing on Personal Growth (00:17:09) Prioritizing individual growth and ambitions, not just automotive knowledge, to attract and retain young staff.
• Hiring and Fostering Culture (00:18:09) Emphasizing the importance of hiring and fostering culture through team involvement in the hiring process and internal recommendations.
• Attracting and Retaining Talent (00:19:43) Introducing TechnicianFind.com as a solution for finding skilled automotive technicians and retaining a strong team.
• Recruitment Strategies (00:21:05) Recruiting individuals with strong work ethic and potential, focusing on personal and professional development, and utilizing mentorship programs.
• Building a Candidate Bench (00:24:17) Emphasizing the importance of keeping and organizing job applications to build a candidate bench for future hiring needs.
• Engaging Families and Open Communication (00:29:00) Involving employees’ families in company activities, promoting honesty and open communication, and addressing personal well-being through a life coach.
• Listening and Individual Management (00:31:14) Highlighting the importance of active listening, intuition, and individualized management to improve employee retention.
• Attracting and Retaining Employees (00:31:57) Strategies for supporting employees’ financial well-being and making work enjoyable.
• Creating a Fun Work Environment (00:32:37) Implementing games, profit-sharing, and unique incentives to make work enjoyable.
• Recruiting and Developing Future Technicians (00:35:40) Strategies for attracting potential superstars from marginal shops and nurturing talent.
• Employee Compensation and Long-Term Care (00:40:33) Ensuring fair compensation and care for long-term employees to retain talent.
• Profit Sharing and Business Understanding (00:45:33) Educating employees about profit sharing and the mechanical perspective of business operations.

Thanks to our Partner, Technician Find

If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a ‘Single Stop To Staff Your Shop.’ http://www.technicianfind.com

Connect with the Podcast:

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Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching

A deep dive into the SWOT analysis of our industry with a panel of shop owners.  As we navigate the evolving automotive landscape, it’s crucial to turn threats into opportunities, revving up for success.

Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE

Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE.

Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE

• Watch Full Video Episode
• The Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry.
• The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception.
• Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying.
• Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies.
• Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset.
• Advancements in the Industry (00:14:35) The industry’s progress and advancements, challenges faced by smaller independent shops, and the industry’s value and fragmentation.
• Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers.
• Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example.
• Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS.
• Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability.
• Owners’ Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees.
• Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry.
• Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment.
• Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the automotive industry, despite challenges and competition.
• Rising to the Opportunity (00:30:47) Embracing the opportunity to make a significant impact in the industry through creativity, thought, and effort.
• Car Count and Economy (00:33:37) Discussion on the impact of car count and the economy on the automotive industry.
• Challenges with Car Maintenance (00:34:16) Issues with consumer awareness of car maintenance, including oil changes and service intervals.
• Barrier to Entry (00:35:29) The increasing barrier to entry for new shop owners due to technological advancements and specialized skills required.
• Consolidation and Opportunities (00:38:26) Opportunities for family-owned and independent operations amidst market consolidation and private equity involvement.
• Threats and Strategic Thinking (00:43:22) Discussion on threats such as constant change, aging technicians, and government involvement, and the need for strategic thinking.
• Future of the Automotive Industry (00:46:52) Optimistic outlook on the future of the industry, including the potential for strong independent shop operators to thrive.
• Mental Resilience and Rising Costs (00:48:31) The importance of mental resilience and adapting to rising costs as a key factor in the industry’s success.

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

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Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.

• Watch Full Video Episode
• MACS (Mobile Air Climate Systems): https://macsmobileairclimate.org/
• Digital Marketing Class (00:01:41) Bill Snow discusses the upcoming digital marketing class at MACS and his approach as a shop owner teaching digital marketing.
• Importance of Google Reviews (00:03:11) Bill Snow highlights the increasing importance of Google reviews and the impact on search results for potential customers.
• Asking for Reviews and Follow-Up (00:03:49) Bill Snow explains the process of asking for reviews and the importance of follow-up calls to clients.
• Deferred Work and Client Follow-Up (00:04:34) Bill Snow discusses the practice of following up on deferred work and its impact on client relationships and future appointments.
• CRM and Marketing Campaigns (00:06:21) Bill Snow explains the use of CRM for deferred work notifications and the implementation of marketing campaigns based on weather and other factors.
• Hands-Free Scheduling and QR Codes (00:07:47) Bill Snow discusses the use of QR codes for hands-free scheduling and the integration with the shop management system.
• Elevating Professionalism in the Industry (00:10:32) Carm Capriotto and Bill Snow discuss the importance of elevating the professionalism of the industry and the impact of job titles on attracting talent.
• Neighborhood-Based Social Media Marketing (00:12:47) Bill Snow describes the shift towards more fun and neighborhood-based social media marketing for Rad Air’s ten stores.
• Celebrating People and Life on Social Media (00:14:19) Bill Snow emphasizes the importance of showcasing the people side of the business and celebrating employees and clients on social media.
• The Neighborhood Professional Service Center (00:17:34) Carm shares the concept of the “Neighborhood Professional Service Center” and its importance in the industry.
• Social Media Strategy (00:18:14) Bill Snow discusses the role of different social media platforms, including Twitter, TikTok, Instagram, and YouTube, in their marketing strategy.
• YouTube Content and Racing Team (00:18:32) Bill Snow explains their YouTube content strategy, including shorts and in-depth videos, and how they showcase their racing team.
• Video Marketing and Authenticity (00:19:52) The importance of genuine and unedited videos in building connections with customers and clients is discussed.
• Consumer, Customer, and Client (00:19:58) Bill Snow explains the distinctions between consumers, customers, and clients, and how they impact marketing and relationships.
• Creating Engaging Content (00:21:23) Bill Snow shares insights into the type of content that resonates with their audience and the importance of hiring someone with a different perspective.
• Point of View (POV) Videos (00:22:27) The rising trend of point of view (POV) videos, particularly in the context of technicians showcasing tasks like oil changes, is discussed.
• Enhancing Customer Experience (00:26:18) Bill Snow describes their approach to creating a positive experience for new clients, including personalized welcome bags and additional services.
• Client Experience Manager (00:27:11) The role of a client experience manager in ensuring quality control and enhancing the overall customer experience is explained.
• Professionalism and Image Building (00:30:24) The importance of professionalism and creating a positive image for auto repair shops, as well as the role of digital marketing in their 2024 strategy, is highlighted.

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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Brandon Ludwikowski, Midwest Performance Cars, Chicago and Northbrook, IL.

Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL.  Andy’s previous episodes HERE.

Show Notes

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

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-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

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-Special episode collections: https://remarkableresults.biz/collections

Recorded Live at AAPEX 2023, Carm is joined in studio with Aftermarket Radio Network hosts Brian Walker and Matt Fanslow for milestone episode 900. Carm discusses the process of creating the podcast, the journey to expand to the Aftermarket Radio Network and how his daughter Tracy became a crucial part of the team, starting as an editor and eventually working full-time with him. Carm also reflects on the challenges he faced when starting the podcast, the importance of consistency, quality, and good editing, and the shifts he had to make along the way.

Aftermarket Radio Network

Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Kim and Brian Walker, Shop Marketing Pros, Auto Repair Marketing Podcast

Chris Cotton, AutoFix Auto Shop Coaching, Chris Cotton Weekly Blitz Podcast

Show Notes

• Watch Full Video
• RR 172: Giuliano Zuccato, Clay Sculptor – 1964 Mustang
• RR 243: Giuliano Zuccato – Chrysler Crossfire & Horse of Destiny Foundation
• The preparation process (00:01:51) The process of preparing for a podcast episode, including research, vetting ideas, and interviewing guests.
• Working with Tracy (00:06:38) Carmen shares how his daughter Tracy came to work with him on the podcast and the proposal he made to her to join the team.
• The success of the Aftermarket Radio Network (00:07:59)
• The preparation process for podcast episodes (00:08:29) Carmen discusses the things he had to learn and the podcast coach he hired before starting the podcast.
• The first interview (00:09:27) Carm talks about how he called Dave, a shop owner, to be his first interviewee for the podcast and how they connected.
• The evolution of the podcast (00:12:52) Carm reflects on the growth of the podcast, starting with the first episode and the decision to create additional shows like the Town Hall Academy and For the Record.
• The struggle of starting a business (00:18:22) Carm discusses the challenges he faced when starting his business, including finding sponsors and promoting his podcast.
• Becoming a better interviewer (00:22:09) Carm explains how he had to improve his interviewing skills, drawing inspiration from NPR and studying interviewers like Charlie Rose.
• Giuliano Zuccato (00:26:26) Carm tells the story of Giuliano, a guest on the podcast, who came from Italy and ended up working as a sculptor for auto manufacturers.
• Carm’s visit to Giuliano’s house and recording the episode on the crossfire (00:28:53) Carm visits Giuliano at his house in Detroit and records an emotional episode about Giuliano’s work on the crossfire, despite his illness.
• Tractor envy and equipment (00:33:47)
• The future of the industry (00:35:27) Carm mentions that he is preparing an episode on the future of the industry and talks about the challenges and changes that may occur in the next five years.
• New shows on Aftermarket Radio Network (00:40:54) Carmen and Tracy are brainstorming ideas for new shows on Aftermarket Radio Network, aiming to grow the network and engage with the audience in new ways.
• Cherishing milestones (00:43:15) Carm discusses the importance of celebrating milestones, such as the 900th episode, as a way to improve personal and professional success in the automotive aftermarket.

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/Connect with the Podcast:

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-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Show Notes

Thanks to our Partners, AAPEX and NAPA TRACS

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

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