SEO-Internet Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/seo-internet/ Automotive Repair Business Success Stories Mon, 18 May 2026 15:16:56 +0000 en-US hourly 1 https://remarkableresults.biz/wp-content/uploads/2020/05/cropped-site_icon-32x32.jpg SEO-Internet Archives - Remarkable Results Radio https://remarkableresults.biz/captivate-tag/seo-internet/ 32 32 The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092] https://remarkableresults.biz/remarkable-results-radio-podcast/e1092/ Tue, 19 May 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1091/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally.

Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a ‘thought partner’ for today’s shop owner.

What You’ll Learn:

  • Why AI should be viewed as a strategic business partner, not a threat to the automotive repair profession
  • How effective prompting and providing context can dramatically improve AI-generated results
  • Ways AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planning
  • How AI-powered technician note rewrites improve customer communication and strengthen professionalism
  • Why clear, polished communication acts as a “curtain of professionalism” that builds customer trust
  • How AI can help bridge language barriers by translating repair orders and inspection results
  • The risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligence
  • Why Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now

The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions.

Chris Cloutier, Golden Rule Auto Care, and CEO of Autoflow. Listen to Chris’ other episodes HERE

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

Visit the Website: https://remarkableresults.biz/

Subscribe on YouTube: https://www.youtube.com/carmcapriotto

Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

Join our Insider List: https://remarkableresults.biz/insider

All books mentioned on our podcasts: https://remarkableresults.biz/books

Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

Special episode collections: https://remarkableresults.biz/collections

Buy Me a Coffee: https://www.buymeacoffee.com/carm

 

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> 15 Headlines in 30 Minutes: Rapid Fire Automotive News For Shop Owners [RR 1091] https://remarkableresults.biz/remarkable-results-radio-podcast/e1091/ Tue, 12 May 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1090/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

In this fast-paced episode, shop owner and founder of the Automotive Management Network, Tom Ham, breaks down 15 major industry headlines in just 30 minutes, offering insight into the rapid changes reshaping automotive service, technology, and consumer behavior. From artificial intelligence and electric vehicles to rising car ownership costs and the exploding demand for automotive repair, this conversation connects today’s news with what it means for shop owners, technicians, and the future of the industry. Along the way, Ham also shares several quirky and entertaining stories making waves across the automotive world.

What You’ll Learn

  • Why major tech companies are investing heavily in AI and what that could mean for jobs, pricing, and the future workforce
  • How rising vehicle prices and soaring monthly payments are changing consumer behavior
  • Why maintaining and repairing existing vehicles is becoming a smarter financial decision for drivers
  • How the average age of vehicles on the road is creating unprecedented growth opportunities for auto repair shops
  • Why automotive specialists and skilled trades are becoming some of the most valuable careers in the economy
  • What slowing EV sales mean for automakers and the growing demand for EV-trained technicians
  • How repair shops can benefit from changing economic trends, including larger tax refunds and deferred maintenance
  • Fun and unusual industry stories, including remote-controlled vehicle heaters, backup camera cleaning devices, and vintage vehicle restoration programs

The automotive industry is entering one of the most profitable and transformative periods in its history. While technology, AI, and shifting consumer habits continue to disrupt traditional industries, the need for skilled automotive professionals is only increasing. As vehicles stay on the road longer and repair demand rises, shops that adapt, invest in training, and embrace emerging opportunities will be positioned for long-term success.

Tom Ham, Automotive Management Network. Tom’s previous episodes HERE.

Running a shop is a never-ending cycle of preventing problems and looking for solutions. Automotive Management Network is a 15,000+ member Website full of high-value documents, resources, and tips. Being a member gives you quick access to all the information you need to run a smooth, profitable shop.

https://www.automotivemanagementnetwork.com/

https://laborratetracker.com/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> Auto Repair Marketing Isn’t What You Think (AI Is Changing Everything) [RR 1090] https://remarkableresults.biz/remarkable-results-radio-podcast/e1090/ Tue, 05 May 2026 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1089/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Watch Full Video Episode

Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today’s AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners.

What You’ll Learn

  • Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as the entire customer experience, from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.
  • Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.
  • How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.
  • Using AI as Your Strategic Thinking Partner: AI isn’t just a tool; it’s a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop’s real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits.

Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don’t just compete, you create momentum that builds trust, visibility, and long-term growth.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Dan Vance, Shop Dog Marketing.com

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

]]> The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471] https://remarkableresults.biz/remarkable-results-radio-podcast/a471/ Fri, 06 Feb 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a469/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

Timestamps

00:00:00 – Introduction
00:04:00 – The “No Strangers” Policy Megan Dineff explains her strict rule against using stock photos on her website.
00:06:30 – Skinny Ties & The Corner Piece Dan Vance compares marketing trends to fashion fads (like skinny ties), arguing that while trends change, the website remains the “solid corner piece” and the central data source for the business.
00:10:00 – The Owner/Marketer Relationship Discussion on the division of labor.
00:19:00 – The 70% Rule The group discusses the statistic that 70% of callers have already decided to use the shop before they ring.
00:28:00 – Cautionary Tale: Deleting Google Megan shares a story about accidentally shutting down her Google Business Profile by changing the name, emphasizing the importance of having an expert partner to fix “black box” issues.
00:31:00 – AI and Writing for Robots Dan argues that content is returning as king because of AI. Even if humans don’t read long website text, AI models do. Shops must now “write for robots” to ensure AI platforms recommend them.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

Megan Dineff, Ervine’s Auto Repair and Grand Rapids Hybrid and EV, Grand Rapids, MI

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

 

 

]]> Future-Proofing the Automotive Industry: Consolidation, AI, and Career Evolution [THA 467] https://remarkableresults.biz/remarkable-results-radio-podcast/a467/ Fri, 09 Jan 2026 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a465/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now.

The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop’s website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results.

On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical reality: younger technicians increasingly view a shop’s technology, systems, and online presence as a measure of professionalism before deciding to apply.

Key takeaway: A successful modern shop is like a smart home—built on strong behind-the-scenes infrastructure, a polished and accessible front end, and leadership that understands the data driving the entire system.

Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo

Tony Mercury, VP of Revenue at Auto Shop Solutions

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

 

 

]]> When Customers Ask AI First: What Shop Owners Need to Know [RR 1071] https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ Tue, 23 Dec 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1070/

Thanks to our Partners, Shop Dog Marketing, NAPA Auto Care, and NAPA TRACS

Watch Full Video Episode

Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.

In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in importance as many consumers prefer it over making a phone call.

Vance encourages shop owners to embrace AI as a “digital butler”—a tool that anticipates needs, explains marketing metrics in plain language, and helps owners show up more confident, shifting from reacting to problems to intentionally driving growth.

Dan Vance, Shop Dog Marketing.com

Thanks to our Partner, Shop Dog Marketing

Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

– Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

– Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

– Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

– Subscribe on YouTube: https://www.youtube.com/carmcapriotto

– Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

– Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

– Follow on Twitter: https://twitter.com/RResultsBiz

– Visit the Website: https://remarkableresults.biz/

– Join our Insider List: https://remarkableresults.biz/insider

– All books mentioned on our podcasts: https://remarkableresults.biz/books

– Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

– Buy Me a Coffee: https://www.buymeacoffee.com/carm

– Special episode collections: https://remarkableresults.biz/collections

– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm


 

 

 

 

 

 

 

 

 

 

 

 

]]> Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457] https://remarkableresults.biz/remarkable-results-radio-podcast/a457/ Fri, 31 Oct 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a456/

Thanks to our Partners, NAPA TRACS, Today’s Class, KUKUI, and Pit Crew Loyalty

Watch Full Video Episode

This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.

Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.

Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..

The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.

Connor Tracy, and Jeff Jackson KUKUI

Connor’s previous episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Thanks to our Partner, KUKUI

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

Thanks to our Partner, Pit Crew Loyalty

You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/

Connect with the Podcast:

 

 

]]> Artificial Intelligence Marketing: Watering Holes, Personas, and Automotive Branding [RR 1029] https://remarkableresults.biz/remarkable-results-radio-podcast/e1029/ Tue, 04 Mar 2025 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e1028/

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about “watering holes,” referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.

Dan Vance, Shop Dog Marketing.com

Show Notes

  • Watch Full Video Episode
  • TST Big Event, March 29th, 2025: https://www.tstseminars.org/
  • Shop Dog Marketing at Shop Dog Marketing.com. “Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
  • Introduction to the Episode (00:00:00)
  • AI in Marketing (00:01:02)
  • The Importance of Networking (00:02:02)
  • Consumer Behavior and Marketing (00:04:04)
  • Bullet Points vs. Detailed Content (00:05:54)
  • Creating Memorable Customer Experiences (00:06:32)
  • Identifying Customer “Watering Holes” (00:08:29)
  • Privacy Concerns in Marketing (00:09:41)
  • The Rise of Persona Marketing (00:10:55)
  • AI’s Impact on Search Results (00:11:59)
  • The Role of AI in Marketing Strategies (00:13:08)
  • Caution with AI Information (00:14:12)
  • Human Element in Marketing (00:17:34)
  • Client Review Analysis (00:18:46)
  • Women’s Expectations in Service (00:21:20)
  • Impact of Professional Image (00:22:57)
  • Targeting Ideal Customers (00:25:12)
  • Purposeful Marketing Strategies (00:25:43)
  • The Need for Customer Understanding (00:26:26)
  • AI’s Role in Content Creation (00:28:07)
  • Changing Landscape of AI (00:28:29)
  • User Behavior and Decision Making (00:31:11)
  • Branding in the Automotive Industry (00:31:55)
  • Community Involvement for Branding (00:32:57)
  • Conclusion and Call to Action (00:34:38)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

 

 

 

 

]]> Leak Detection in Automotive Thermal Management Systems [THA 420] https://remarkableresults.biz/remarkable-results-radio-podcast/a420/ Fri, 14 Feb 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a419/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, the focus is on the critical topic of leak detection in automotive air conditioning systems. Two main leak detection methods are compared: dye leak detection, which uses fluorescent dyes and UV lights for visual identification, and electronic leak detection (ELD), which uses sensors to detect refrigerants. The discussion also covers the compatibility of these methods with various refrigerants, including those used in electric vehicles, and explores the advantages and disadvantages of each approach.

John Godden, Production Operations Manager, Spectronics Corporation

Matt Farel, Business Development- Service Tools, Inficon

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

]]> Future Proofing Your Shop: A 2025 Auto Repair Outlook [THA 419] https://remarkableresults.biz/remarkable-results-radio-podcast/a419/ Fri, 07 Feb 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a417/

Thanks to our Partners, NAPA TRACS, and Today’s Class

The “Great Correction” refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective.

Ryan Daily, Business Coach, The Institute

Wayne Marshall, Business Coach, The Institute

Fred Hule II, Business Coach, The Institute

Show Notes

  • Watch Full Video Episode
  • Introduction of Guests (00:00:00)
  • Market Challenges (00:02:14)
  • Customer Education Importance (00:04:01)
  • Effective Communication (00:05:16)
  • Listening to Customers (00:06:49)
  • Value of Language in Services (00:08:34)
  • Customer Trust and Attrition (00:09:21)
  • New Car Sales Impact (00:10:20)
  • Facility Appeal (00:12:26)
  • Investing in Facilities (00:14:09)
  • Profitability Challenges (00:15:17)
  • Mindset Shift in Shop Owners (00:16:16)
  • Value Proposition Discussion (00:17:21)
  • Continuous Improvement in Service (00:18:03)
  • Understanding Profit Targets (00:18:49)
  • Shop Management Systems (00:19:51)
  • Training Service Advisors (00:21:06).
  • Proper Vehicle Inspections (00:22:01)
  • Communication with Customers (00:28:15)
  • Follow  Up Strategies (00:29:45)
  • Educating Customers on Maintenance (00:32:15)
  • Company Culture and Staff Engagement (00:34:02)
  • Understanding Expectations (00:35:59)
  • Customer Engagement (00:36:55)
  • Cultural Impact (00:37:36)
  • Continuous Education (00:39:30)
  • Investment in Staff (00:40:36)
  • Onboarding Process (00:42:33)
  • Industry Transformation (00:44:38)
  • Adapting to Change (00:46:31)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

]]> Artificial Intelligence: Friend or Foe? A Shop Owner’s Guide [THA 417] https://remarkableresults.biz/remarkable-results-radio-podcast/a417/ Fri, 24 Jan 2025 19:00:00 +0000 https://remarkableresults.biz/captivate-podcast/a416/

Thanks to our Partners, NAPA TRACS, and Today’s Class

Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity.

Doug Robison, Director of Sales and Partnership, Optimize Digital Marketing 

Jordan Greene, Director of Product and Partner, Optimize Digital Marketing 

Show Notes

  • Watch Full Video Episode
  • Discussion on AI (00:00:00)
  • “Add You to It” Concept (00:02:13)
  • Cautions with AI Use (00:03:56)
  • AI in Customer Interactions (00:05:08)
  • Risks of AI Responses (00:06:18)
  • Personalization in AI Responses (00:07:29)
  • AI’s Evolution (00:08:26)
  • AI’s Historical Context (00:09:23)
  • Logistical Challenges of AI (00:12:09)
  • AI in Automotive Industry (00:13:11)
  • AI’s Role in Marketing (00:14:01)
  • Best Practices for Using AI (00:15:51)
  • Emotional Tone in AI Prompts (00:16:49)
  • Adapting AI for Different Roles (00:17:16)
  • Gemini AI and Source Validation (00:19:59)
  • Caution with AI Outputs (00:21:08)
  • AI’s Role in Enhancing Efficiency (00:22:05)
  • Plagiarism Concerns in AI Usage (00:23:00)
  • SEO and AI Integration (00:26:07)
  • Human Oversight in AI Use (00:29:09)
  • Veterinary Analogy in Customer Relations (00:34:29)
  • The Importance of Charging Appropriately (00:34:52)
  • AI as a Virtual Assistant (00:36:10)
  • Utilizing AI for Problem-Solving (00:37:25)
  • AI in Education (00:37:51)
  • Enhancing Communication with AI (00:39:07)
  • Efficiency Through AI (00:39:38)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

]]> The Internet Is Educating Your Customers…Shouldn’t You? – Keith Benline [AW 131] https://remarkableresults.biz/remarkable-results-radio-podcast/aw131/ Sat, 12 Nov 2022 17:22:00 +0000 https://remarkableresults.biz/captivate-podcast/aw130

Guest host and shop tour with Keith Benline, A+ Autocare, Poway, CA. The internet is educating your customer faster than ever. How are you educating your customers?

Keith Benline, A+ Autocare, Poway, CA. Keith’s previous episodes HERE

Key Talking Points 

  • Getting into EVs- don’t wait to get into EVs 
  • “The internet is educating your customer”- reeducation of customers. Listen to your customer, and they will tell you what they have researched
  • The internet is non-threatening environment, and they will trust it above the customer bringing their car into the shop
  • Transparency of pricing on the website
  • “To be a successful owner, you must think like a customer”

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

 

]]> Google Reviews – Jimmy Lea [RR 747] https://remarkableresults.biz/remarkable-results-radio-podcast/e747/ Tue, 24 May 2022 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e745

It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, KUKUI Evangelist. Find out why your business must exist digitally in order to capture customers.

Jimmy Lea, KUKUI Evangelist. Listen to Jimmy’s previous episodes HERE

Key Talking Points

  • Social media is a time suck if you don’t have a purpose and a time allotment for social media
  • Google gives you more creditability for having a variety of Star Reviews. We are human and we make mistakes.  Own it and move on. The ideal rating for a shop is 4.5- 4.9/5.0. Don’t incentivize reviews with customers, Google will pull those reviews. 70% of all internet searches are through Google. Motorists are looking for honesty and trustworthiness, which translates to a shop that also owns their Bad News.
  • A shop must not Gate review responses. There is software available in the industry that will allow you to give a Google Link if it is to be a 4 or 5-star review and a form for upset customers—allowing you the opportunity to correct errors behind the scenes rather than being open with all reviews. This is Gating, and Gating will only hurt the Shop. Google has no ability to go after the software company, only to remove the reviews that have been placed on their platform suspected of Gating.
  • A shop needs to respond to all reviews both positive and negative. Negative Reviews: Apologize that they feel this way, State the Facts, Apologize again that they feel this way, and then take the conversation offline.
  • “Key Words” are important in Google Reviews, your website, and your SEO. There are 2 methods for accomplishing this: The client leaves keywords in their review as they tell their story. Or, your response contains the keywords such as Year/Make/Model and services performed.
  • The methods for removing a Negative Google Review. Each step has a 50/50 chance of getting the review removed. Step 1: Report the review as inappropriate and have 2-3 friends do the same. Step 2: After waiting the 3-day waiting period, report it to the Google Business Profile Forum. Support.Google.com, give just enough information to get a case number and then give all the details to the human. Step 3: Report the profile of the reviewer as inappropriate.

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

]]> CEO Margaret Palango Takes the Lead [RR 692] https://remarkableresults.biz/remarkable-results-radio-podcast/e692/ Fri, 12 Nov 2021 05:15:00 +0000 https://remarkableresults.biz/captivate-podcast/e692

As of November 1, 2021, Margaret Palango is the CEO at Autoshop Solutions, Inc. based in Apex, North Carolina. She has overseen and been a key catalyst in Autoshop Solutions’ growth into the award-winning website design and internet marketing agency it is today. Margaret joined Autoshop Solutions in 2006 when she began establishing its brand position for quality website design and progressive internet marketing. During her time with Autoshop Solutions, Margaret has expanded her responsibilities. She started with direct client management before moving on to managing the entire website production process. Margaret enjoys taking every opportunity to share her marketing expertise with clients, employees, and fellow automotive industry professionals. She now spends her time working with industry partners to bring internet marketing solutions to the Automotive Aftermarket.

Listen to Margaret’s other episodes HERE

Key Talking Points

  • What’s next of Auto Shop Solutions? Continuing to look ahead with internet marketing. Providing new ways of marketing for clients. 
  • Women in the industry- there is an abundance of opportunities. 
  • Creating opportunity for yourself- Margaret was a stay-at-home mom for 7 years. Had worked on small projects with Danny Sanchez, worked well together. Plant the seed and go for it. Started part-time in the business. 
  • Continue to build your network
  • Women in Auto Care- shows women the opportunity in the automotive industry, supportive network, monthly mentor virtual meetings, conferences, self-development, encourage to stay in the industry
  • Keep things going but make changes- continue the culture/reputation, continue to innovate services/technologies. A mentorship program in the future. 
  • Changing technology- reassessing and updating software tools, security challenges, continuing training
  • Web design is specialized, interactive and engaging. How fast does it load? How does it look on mobile?
  • Facebook and Instagram is a must for ads and a presence.

Connect with the show:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

 

 

 

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever.

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

 

 

 

 

 

 

Aftermarket Radio Network

]]> The Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580] https://remarkableresults.biz/remarkable-results-radio-podcast/e580/ Fri, 16 Oct 2020 05:15:00 +0000 https://remarkableresults.biz/?post_type=captivate_podcast&p=32960

Brian Walker was a Mercedes Benz Master dealer technician and was ASE certified with L1. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice.

Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier

There is a 17,000+ word article on the Shop Marketing Pros website: “The Ultimate Guide to Auto Repair Shop Marketing shopmarketingpros.com/guide. Listen to Brian’s previous episodes HERE.

Key Talking Points:

  • Artificial intelligence is being used to make the search engine “think like a human.” Can no longer trick search engines to cycle back to your websites.  
  • Google is a business- provides the best results based on what people are searching for, where they are searching from, search intent etc 
  • Making your website the best resource for the person searching- based on the content of your website 
  • Big city vs small town- businesses in big cities need a lot more work to be competitive, need quality links pointing back to the website, answering questions, the website needs to change often, age of domain- older the domain the higher on rankings compared to new domains

Website

  • Words on the page are most important and often the most overlooked part- written in a natural way 
  • Needs to have information people are searching for- quality and relevant information 
  • Google’s algorithm uses “search intent” and will understand the word “vehicle” is being used for car, motorcycle, truck, minivan, etc 

What you do on your website vs what you do on someone else’s website- the links that come back to your website  

  • Your website- create high-quality content and utilize tools that analyze competitors website 
  • Having other links on different websites link back to your website- if you’re a member of your local chamber of commerce you should have your website listed in their directory. Website link and citation (name, address, phone number). Everything needs to be the same and consistent.  

DYI or hire someone?

  • Starting out yes, but as time goes on Is it the best use of your time? 
  • When using a marketing/SEO company you should always be authentic and use them to create blogs/videos as added content for the website. 
  • Video is king- it can be put into multiple places: website, social media, YouTube, get in the habit of shooting short videos on phone. Show your customers how you do things differently. 

Resources:

  • Thanks to Brian Walker for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Find every podcast episode HERE.
  • Every episode segmented by Series HERE.
  • Key Word Search HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy me a coffee

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. For all the right reasons, we’re not going to be face to face at AAPEX … yet AAPEX 2020 is going to be a virtual experience, which has defined this year for many of us. Virtual AAPEX will happen Nov. 3-5, 2020, and there’s still going to be a strong focus on meeting the needs of the service and repair community. And that includes technical and management training for shop owners, technicians and service advisors … product and equipment demos … and one-on-one meetings with suppliers. Don’t miss it. Make a smart move … register today at AAPEXSHOW.COM/Register

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

]]>