THA 137 The Language of Welcome
We are talking about communicating and building relationships with a diverse and changing customer demographic.
Now enjoy a fresh dialogue with Bill Nalu from Interstate Auto Care Madison Heights, MI, we actually broadcast live from Bill’s shop, also Frank Leutz Desert Car Care, Chandler, AZ and Wrench Nation and Brian Glowski, South Street Auto Care, Rochester, MI
Our topic is ‘The Language of Welcome. We are talking about communicating and building relationships with a diverse and changing customer demographic. The panel has experience in serving many different cultures and offer ideas on the language and customs gap, having patience and taboo’s you need to learn and understand.
You can find the talking points, for this episode and my guests bio’s and links to their previous episodes at remarkableresults.biz/a137Listen and view episode notes
THA 136 Branch Growth Strategy
Here are two voices that have grown branch stores and they tell a story you need to hear. Find out if they were successful right out of the gate. What they learned as they continued to grow. The importance of people, processes, finances and how to they like to grow. Is it a brownfield, scratch startup or through acquisition.
Listen to Austin Miller from Tire Star with 3 stores who is only 29 years old and to aftermarket veteran Jeff Moore from Moore Tires with 5 stores. Jeff and Austin will tell you what they believe is the most important thing you need to do well before you decide to grow. They also get into the people factor and the importance and strength of your profitability before you ever decide to grow. Don’t make the same mistakes they did.
Growth in stores is an exciting strategy. It can be rewarding for all the right reasons and it could be the most costly and hardest thing you’ve ever done. My panel shares their reality for growth. Between them, they have eight stores.Listen and view episode notes
Implementing Profit First – Shop Owners Thrilled With Results
This episode will change your thinking as it relates to a new profit discipline and cash management. I know you know that cash is king in any business, so start being a better manager of it.
Listen in on Danielle Bohlmann, owner with husband Brett in Highway 7 Service Center, Newell, IA, Kenny Wedow from Fine Tuned Auto, Broomfield, CO and Chris Cotton, Certified Profit First Professional from AutoFix SOS coaching company and a former shop owner.
They nailed the benefits of a strong and disciplined cash management system. Both these shop owners say they are in a better place because of implementing Profit First. Danielle and her husband Brett always plowed all their money back in their business. Now hear what they are doing and are better for it.Listen and view episode notes
THA 134 – Market Changes and What I’m Doing About Them
We are dropping topics on Hybrid repair and marketing, building technician, avoiding a viral social goof, customer ADAS training, and communication tactics among others.
With me in this episode are three shop owners who really enjoyed sharing their battle scars of success, for that matter they continue to earn their scars as we all do. From Xpertech Auto Repair is Kathleen Jarsik, from Englewood, FL, Kurt Valvis, Co-Owner, Guys Foreign Car Repair, Metairie, La and Brent Robinson, Co-owner with his brother Brian in Snellville Auto Center, Snellville, GA and Loganville Auto Center, in Loganville, GA.Listen and view episode notes
THA 133 The Value of Soft Skills Training
The panel says that soft skills training helps build a stronger, flexible and harmonious organization. Leadership training is not just for the leader today. Everyone can benefit from being a better listener, which is the #1 soft skills or life skills training we all need to have.
Join Judi Haglin owner with her husband Dana in Haglin Automotive, Boulder, CO, Kyle Holt, President of SP/2 andJeff Peevy, AMAM, President | Automotive Management Institute.
Change your attitude Soft (Life) Skills Training. It must include everyone in your business. Training in communication, critical thinking, finding and keeping a positive attitude, teamwork and work ethic, to name a few. Everyone benefits including family life.
In support of your work to build an enduring business culture one of the best tactics you can implement is soft skills or life skills training. Consider the message in this episode as an important component to building your enduring business culture.Listen and view episode notes
THA 132 Business Coaches Lab – Building an Enduring Business Culture
Culture is one of the most important business strategies you need to work on. Building a strong and vibrant business culture is required today. Learn how to get started and start to build your business culture.
The panel Murray Voth, RPM Training, Rick White 180 Biz, Cecil Bullard, The Institute for Automotive Business Excellence and Bob Greenwood, Automotive Aftermarket E-Learning Center.
Top aftermarket shops have a strong culture in place and are always tweaking and improving it. It is the foundation and ground zero for hiring and keeping the right people. And also in attracting and providing a great customer experience.Listen and view episode notes
THA 131 The Future – Preparing Your Shop For the Next Five to Ten Years
What is your future? Have you planned it? What are you doing to ensure your success in the next 5, 10 or 15 years? If you do nothing you get what you currently have and that may not sustain you to far into the future.
Your panel: Kelli Weatherby, co-owner, with husband Lee, in Accurate Automotive, Inc. in Mesa, AZ., Bill Nalu, owner of Interstate Auto Care, Madison Heights, MI and AJ Nealey, Nealey Auto Service, Edgewater MD. This diverse group has some similar yet some different strategies for their future. It is so refreshing to hear the dialogue and then compare their tactics to your current or long term plans.
We are in a dynamic industry that is in a heightened change curve. Keeping up at all levels will bring you spoils. And keeping your eye on your business with the future in sight is an important responsibility you have to your employees and your family.
We talk BHAG’s, Debt, Branches, Succession, Training, refinancing, and SWOT among others.Listen and view episode notes
THA 130 Service Advisor Role Play
My guests are role-playing these three situations: #1: Brakes- the client knows what is wrong and the car has been inspected somewhere else, $2: Oil change- just looking for a price and #3: The Check Engine Light is on – how much to replace the catalytic converter?
My panel includes Rena Rennebohm CEO of Empowered Advisor, Dave Nelson From Antero’s Automotive, Greenwood Village, Colorado and RJ Milnes from DK Automotive Repair, Antioch, CA
Let features and benefits be the service advisors strong tools and during a call, you are interviewing the customer and they are interviewing you, both looking for a good fit. If cheep is what they want and you can’t deliver you’ve learned.
THA 129 Customer Financing Options
What options do you have to help your customers with credit choices. There are many vendor credit options to choose from and they are great. Maybe you don’t use them, maybe you should. No one wants a customer to walk out on a major purchase especially safety related. This session is here to help you capture more of the big-ticket jobs.
You just may hear a financing option idea or two that you’ve never considered. And that is exactly what we do here, push the envelope on strategies and ideas to help you grow as a leader and build your business.
Hear about the acceptance rate of vendor finance programs and a few creative ideas on how to lock in customers with a pre-payment plan. Ever do a comparison of buying new or used vs fixing the vehicle that needs all the work? Have you ever heard of the M & D loan? You are about to.Listen and view episode notes
Are you ready to sell your business? Do you know how to prepare? Is it a buyers market or a seller’s market? Do you understand some of the financial principles that drive a transaction? About 50% of you will be impacted by this discussion in the near future.
We cover a large swatch of ground as we talk about the incredible opportunity for sellers as the industry consolidates, getting your financials right, processes, leases, and the all-important EBITDA number.
The panel includes three members of Cardinal Brokers: Norm Gaither, Dennis McCarron, Joel Zaleski and a shop owner who recently sold his business Jeff Pohlman Retired from Jeff Pohlman Tire a 5 Locations operation.Listen and view episode notes
Overcoming Owner Burn Out
Endeavor into some really great smart talk on delegating, recharging and prioritizing. Things you must do so you don’t spin deep into a negative vortex.
This team dishes out solutions to staying fresh and relying on your team to help you accomplish all your goals. Find out what it took Gerry and Jon to leave the business in the hands of their team. Is it easy? Is it easy? Will you need to start slow? How do your people fit into this equation? Are they qualified? Have you prepared them? How do you handle distractions? These and many more questions answered for you right now.
Join Jon Bockman from Bockman’s Auto Care, two locations based out of Sycamore, IL, and the NAPA Auto Care Center of the year 2019, also Gerry Frank, Auto Repair Technology, Brook Park, OH and Partner in Repair Shop Coach and Jim Hayes, General Manager, Pacific Motor Service, Monterey, CAListen and view episode notes
Bottom line is firing customers is rare, however, it happens and should be for the right reasons.
With me is Joe Hanson, Gordie’s Garage, Roseville, Michigan, Jerry Kezhyaya, The Auto Shop, Plano, TX, and Doug Callaghan, Vic’s Service, Wainright, Alberta, CA
OK, you may not have ever fired a customer or you may have done it just last week. It isn’t a task you do often, however, the job of firing a customer comes with some caveats. Joe, Jerry, and Doug share with you why they would do it and suggest that you do a deep dive inside your business to see if YOU aren’t the problem.Listen and view episode notes
Client Loyalty Programs – Do They Work?
We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.
You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.
A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.Listen and view episode notes
This Town Hall Academy summit will explore the value of an accountability coach. The panel has a harvest of thoughts and insight for you.
These guys brought their A game and really were extremely transparent about their own personal story. The panel’s message resonated and was on point about coaching and accountability. There is a lot of talk in the industry as to the value of an accountability partner or coach. It is a personal decision. It is not for everyone, but this summit will help you resolve some of your very own concerns and help you make a decision.
The panel: Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario, Kevin Eckler, Foreign Car Specialists, Poughkeepsie, NY and Barry Barrett a Professional EOS Implementer.Listen and view episode notes
Supply Partnership – The Strength of the Supplier/Service Professional Relationship – THA 123
We get into some gritty perspectives from your suppliers on trust, delivery, training, and helping the service professional succeed. We also talk pricing, margin and the people factor. It is always refreshing to hear from one of the strongest spokes or partners in the distribution channel.
Your panel: Danny Durbin, from Durbin Auto Parts, Keith West, from Auto Supply Company, Bowdon, GA. and Matt Ward, Director of Governmental Relations and Field Services for AAAS ( Automotive Aftermarket Association of the Southeast).Listen and view episode notes