Building New Customers
David Roman from Done with Care – Auto Repair from Merium, KS and Greg Bunch from Aspen Auto Clinic from Colorado Springs and also the founder of Transformers Institute bring their A game to this discussion.
We covered a wide spectrum of strategies on customer growth and trust. We enveloped the marketing side of finding new customers and then how to complete the relationship once your service writer brought them from the phone call and into the shop.
David says that a big deception in opening a business; you think you are going to do what you are good at doing, however, you must be good at marketing; to make the phone ring. The CEO must make the phone ring or you’re going to have to spend money to hire a professional to do it.
Greg says that we must educate new clients on who we are, what we do, and why we do it. Greg wants you to Invite your new customer to talk to the tech and walk them through the findings of the inspections. He says that your customer struggles to find a trustworthy mechanic, so if you want to build a long term customer; earn their trust.Listen and view episode notes
Charging What We Are Worth
We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.
With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.Listen and view episode notes
How to Handle the Overload of Information, Workload and All That You Have to Learn
We are in deep talking about how they deal with getting things done, keeping up on their learning curve, dealing with an overstuffed ‘In-Box’, prioritizing, delegating, learning, neural pathways, and exercise, just to name a few.
With me in studio talking ‘Information Overload’ is Donny Seyfer, Executive officer of NASTF and co-owner of Seyfer Automotive, Wheat Ridge, CO, Rob Rowsell, Family Auto Service La Mesa, CA (4 shop group) author of ‘Addicted to Life; How I Went From Homeless to Extraordinary Success and Happiness in a Short Period of Time.” and serial entrepreneur Mark Roberts, managing partner at Schertz Auto Service, Schertz TX
Guaranteed you’ll pick up at least one thing on helping you become a more organized and effective person.
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The Value of a Professional HR Support Company
OK Let’s Talk HR and Professional Employer Organizations (PEO). The Academy team includes Kevin & Lisa Eckler, Foreign Car Specialists, Poughkeepsie, and PEO specialists; Jim Belliveau, from Acadia HR and Greg Bauer, from ESC Employer Services
Shop owners Kevin and Lisa Eckler brought me this topic because it has made a huge difference in their business. As Kevin says he wants control and trusts no-one. The sheer fact that he brought on a PEO company to be his HR department is a testament to the fact that he is still in control and has a ton of trust.
As Kevin says, they started on his handbook, it needs to work legally because if there is a problem the policy will be carefully scrutinized. Benefits are another huge option in a PEO. So many in the industry have told me that this is the year they are going to expand their team benefits so they can have a competitive advantage and also to become a retention tool. A PEO can help with your benefits program.Listen and view episode notes
Discover How To Keep Your Women Customers For Life
We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.
We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.
They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.Listen and view episode notes
Managing a Negative Online Review
The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences.
So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what the heck really happened, 3. Take advantage of the learning opportunity, 4. Finalize a resolution, respond and over deliver, and 5. Review with staff and MOVE ON!
The Academy panel will go over this 5 step process and go above and beyond by sharing their personal experiences. Besides digging into these five steps we get into soliciting reviews, the four types of reviews, and sometimes a negative review can be an advertisement for your shop based on how you handle it and so much moreListen and view episode notes
Catering to the Millennial Customer
We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI
The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.Listen and view episode notes
The Business Coaches LAB: The Art of Implementation: How To Get Things Done.
In our continuing series of the Business Coaches Lab, we work to help you get into gear. The coaches mostly agree that there a few key problems for inaction.
The discussion includes finding your momentum, your one thing, planning, reflecting and the fact that you are trying to do too much, you wear too many hats. If you want to be a better leader, CEO and all-around good person you need to give these coaches a listen. A ton of free advice for you.
I’m joined by Rick White from 180 Biz, Cecil Bullard, with the Institute for Automotive Business Excellence, Jude Larson from the ACT Group, and Murray Voth, from RPM Training. Key Talking points, already written for you that will give you a bulleted plan for improvement. Also, find my guest’s bio’s links to their coaching companies and links to their previous episodes at remarkaberesults.biz/a104Listen and view episode notes
Turn Phone Price Shoppers into Customers
We bring light to the service adviser/manager position as the toughest job in the company. It is very possible that your caller may not be looking for a price because they don’t know what else to ask. We talk about getting your value story told and the power of the smile among about a dozen other great lessons from this episode. It is suggested to get in your appointment making mode every time the phone rings.
On the Academy panel is Emily Sundstrom, Service Manager at Valley Auto Electric from Covington, WA and Business Coach Bill Haas, AAM from Haas Performance Consulting.Listen and view episode notes
Second Chance – Working with and Supporting Addiction
We cover a lot of ground in this episode that will open your eyes to addiction including the way out, living life without, the law of exposure, the reward system, opioids, alcohol, and other addictions and the signs of relapse.
The panel: Matt Fanslow, Eric Ziegler, Rob Rowsell, and Tanner Brandt.
Here is a myth: People who struggle with addition come from a bad or broken home and have no support. And here is some truth: Until an addict says ‘Done’ no one can help them. Your heart may say you are done but your actions must demonstrate it.
At least one-third of you have an experience with addiction or have a close friend, family or significant other who is struggling. Use this episode to help in your desire to help yourself or someone you love with addiction.Listen and view episode notes
Ghosting: Minimizing New Hire No Shows.
When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.
The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BCListen and view episode notes
Up Your Game: Become a Level Five Leader and Improve You and the Aftermarket
Think of this podcast like 9 five minute Ted Talks. Here are the topics covered, Listening, Resilience, Learn to be a CEO, Perseverance, Invest in your Staff, Delegate and Get Out of the Way, Be Your Word, Have High Expectations of your Team and Train Within.
My guests each chose their topic and were given five minutes to present a succinct narrative for you.
Vic Tarasik, Major Accounts Director with RLO Training, Maryann Croce of Croce Transmissions in Norwalk, CT and smallbizvantage.com, Bob Greenwood, AMAM, is President and CEO of Automotive Aftermarket E-Learning Centre, Greg Buckley is the CEO Buckley’s Personalized Auto Care in Wilmington, DE, Shari Pheasant and her husband Jeff own A Master Mechanic, and she is known as the Queen of Horsepower, Chris Cloutier is co-owner of Golden Rule Auto Care and CEO of AutoText ME, Brian Walker is the founder and CEO of 5 Stones Media, a marketing agency and former shop owner, Bill Hill owner of Mighty Auto Pro from Medina, OH and Brett Bohlmann of HWY 7 Service Center, Newel, IAListen and view episode notes
The Impact of the New 2018 Tax Law on the Service Professional
Join Reed Meils, Financial Therapist and Partner in Paar, Melis and Assoc., Mt. Airy, MD, Hunt Demarest, CPA at Paar, Melis and Assoc and shop owner Gerry Frank, Shop and coach at Repair Shop Coach.
The highlight of the conversation is the discussion on the New Federal 20% Deduction for Qualified Small Business Income. 100% depreciation available for most asset purchases. Expanded Child and Dependent Tax Credits. Tax credits are better than a tax deduction. It is like getting cash. Technicians that have written off their equipment purchases off their taxes are no longer allowed.
This episode is not intended to give advice on the tax law or accounting principles. Please check with a professional for all your tax or accounting requirements.Listen and view episode notes
Your Learning Curve Never Sounded So Good Chris Chesney is the Senior Director of Customer Training, CARQUEST Technical Institute, and a NASTF board member and a member of the ‘Road To Great Technician’ project. Listen to Chris’s previous episodes HERE. Lucas Underwood is an Automotive diagnostic specialist, shop owner, and foreman. He owns L & N…Listen and view episode notes
Service Professional Loyalty: A Supplier Perspective
On the panel is Brad Hartline, from Hyde Villa Auto Parts President and Pottsville Auto Parts in the Reading PA markets and Trevor Martin, President, Vaca Valley Auto Parts, Fairfield, CA and Mark Stabelfeldt, from Fairfax Auto Parts.
If you are a service professional you have a supplier or three and most likely have a great relationship with your number one call because they are a supply partner with and for you. A lot of your success comes from your supplier providing you the parts and service you need to keep your customers happy and coming back.Listen and view episode notes