10 Steps to Build a Profitable Million Dollar Shop
In the 2018 Vision KC Studio longtime friend of the podcast Jeremy O’Neal from Freedom Automotive and Advisor Fix and shop owner and business trainer/coach, Keith Benline.
The goal of these 10 steps is to give you the Freedom to have a stronger work-life balance and to lead your people to run your business.
Benline says working smarter not harder as business owner, being a strong leader and don’t be afraid to let go and empower your employees. He also says you need to allow mistakes to happen and use them as a coaching moment.
Find your strengths and implement while surrounding yourself with people whose strengths are your weaknesses and don’t forget it’s the people that make the business run, always treat them and respect them as people.Listen and view episode notes
It’s Different Here; An Overused Excuse.
Business coach and trainer Kelly Bennett known in the industry as Kelly the Coach brings light to the most common excuse he hears. ‘The universal excuse, that shop owners give when they are struggling to find success, You Don’t Understand; It’s Different Here.’
Kelly also shares a concept called ‘The American Dream’, the role of a business coach, the four points of contact in a service business and the five wins necessary to find your success.
Kelly says that the average independent repair shop is doing 50% of their potential and he says you must be prepared for customers that shop prices. You need to talk warranty and quality with them. It is important to educate and advise your customer what is in their best interest.Listen and view episode notes
Are You Prepared To Change?
Jeremy O’Neal from Freedom Automotive and AdvisorFix, Barry Barrett from RLO Training and Chris Cloutier from Golden Care Auto Care and Autotext.me bring a lively discussion and debate on the need and necessity of change.
President John Kennedy said: “Change is the law of life. And those who look only to the past or the present are certain to miss the future.” We all realize that our industry is in constant change, however many do not embrace the vision necessary to keep pace and improve.
Listen to how these aftermarket professionals look at and embrace change. It is part of the vision. We cover two ways leaders lead. First is the fear of change, and second is that we are willing to change as long as there isn’t any pain.
We get into communications, connecting, and that winners and losers have one thing in common. Listen to find out what it is.Listen and view episode notes
Looking To Get Out? Candid Talk on Succession Planning.
Cecil Bullard joins Carm Capriotto for this interview at ATE in Seattle. A very special interview with a deep conversation on succeeding your business. Statistics reveal that the average shop owner is in their late fifties. A quality succession plan can take 5 to 8 years.
There are many great pieces of advice and wisdom discussed including family issues, what happens after I sell, what place does your ego have in the transaction, and when do you become a coach and not dad.
For non-family transactions, there is some wise advice on structuring a deal. Cecil gives a blueprint on the steps to building a succession plan.Listen and view episode notes
Shop Of The Future. A Business Coaches Perspective.
Bill Haas from Haas Performance Consulting and Bob Greenwood President and CEO of Automotive Aftermarket E-Learning Centre bring their viewpoints on the future of the service professional.
Bill and Bob talk about training, culture, the dealership factor, pricing transparency, and the importance of daytime training. They also share their viewpoint on competing, hiring and retaining top talent, both technicians and service advisors.Listen and view episode notes
Without Customers You Have No Business.
One of the most important jobs of a service professional CEO is to be a marketer; to make the phone ring. In this episode Ron Ipach, co-founder and President of Repair Shop Coach will share with you a very simple tactic that he says could double the number of visits from your customer. Ron is known as ‘Captain Car Count’ and he received that moniker from one of his customers many years ago and it stuck.
Ron has some very simple strategies on how to create business from the customers you’ve already served. You’ll hear some very profound stats on the number of messages we are bombarded by each day and how you can get through the clutter of emails, texts, ads, social media and ‘market’ to your customer.
Ron’s got a simple message to share. “Pay more attention to the people you’ve done business with in the last year.” Get them to move to a more experience relationship with you than a transactional. Invite them back in the shop.Listen and view episode notes
The Four Cornerstone Approach to Service Counter Success
David Eschbach shares his method for improving the relationship and experience with the service advisor and customer.
Here is an in-depth discussion on improving your service counter. It is no secret, we have great people on our service counters and a regiment of training brings fresh ideas and helps tighten your customer relationship.
David shares his Four Cornerstone approach to service counter success. It is a simple process as we look to your customer and discover: What is Broke, Why is it Broke, and then give them a Statement of Benefit and Recommendation and finally Explain How are we Going to do the Repair. Of course, money is a byproduct of a great service experience.Listen and view episode notes
Everything You Ever Wanted To Know About Hiring and Leading Millennials
Every twenty years or so a new generation of workers arrives. For many of us, we raised today’s Millennials or Generation Y. They are made up of the 22-40-year-old’s who number 79 million in the workforce; the largest segment.
If we are to seed our industry with youth and grow our own, we must look at the Millennial Generation. We must understand how to integrate them and nurture them into our workforce.
Each generation has its quirks. Gen Y is no different. Once you learn what moves and motivates them you’ll find it so much easier to accept and keep millennials motivated in your business culture. The lessons here works for all team members, but you’ll learn what really makes the Millennial tick and why they behave like they do.Listen and view episode notes
Let’s Do Some Math on the Foundations of a Million Dollar a Year Shop.
As a 36 years industry veteran and he’s been a business coach for the last 17 Scott Wheeler holds numerous ASE credentials and we jump into some extremely important topics of discussion that will have you engaged and shaking your head slowly up and down as you will relate to many of our key talking points.
Don’t shy away from the financial discussion. These are some of the most critical topics for a successful business. Life is a big math problem and we do some of it here.
From the tech shortage to learning leadership qualities and the extreme importance of good financial statements Scott Wheeler covers a broad range of important aftermarket subjects.Listen and view episode notes
Is the Transparency of The Internet Forcing The Service Professional To Change How Business Is Done?
Rick White is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company. He is an AMi approved trainer, an ASA committee member and an established industry writer for many top magazines.
Rick brings an enlightening view of leadership, communication, the sales process and shares the four responsibilities of a shop owner.
Rick also talks about the transparency of the internet and challenges a new way to do business because of the universal availability of information. He says we must bring insights to our customer because they are in need of our expertise. He also shares his view on where parts gross margins need to go in the age of the transparent internet.Listen and view episode notes
Do You Know Why the Success of your Business is Dependent on Setting Huge Long-Term Goals?
Bob Cooper, President of Elite Worldwide share his five principles of success. He explains why having BIG goals is important to personal and business success. Bob has brought his expertise to the automotive industry as a trainer and a coach. He has also spoken worldwide to many Fortune 500 companies, private banking groups, school districts, the United States Army.
Bob gets into the details on his five principles and offers a special bonus; the CEO’s job description.Listen and view episode notes
Stop with the millennial Nonsense
Dennis McCarron, formerly Bridgestone’s National Management Instructor, joined Dealer Strategic Planning, Inc. (DSP) as a group facilitator and is now Executive Director.
At DSP, Dennis and his team help independent aftermarket dealers manage the financial, branding, and human resource aspects of running a business.
Dennis shares his passion on the value of twenty groups, the importance of cash reserves, the power of payroll management and suggests that it is time to embrace the millennials as great customers and employees. A solid interview with great lessons.Listen and view episode notes
Ever Thought of Creating Training Videos of your Standard Operating Procedures?
Jeremy O’Neal threads his wisdom as a service adviser trainer and shop owner. Service Manager Jeremy Winters shares his company’s strong culture, and Jason Bohnert talks about his Used Car Dealership.
Episode topics include the power of systems and processes, documenting your SOP manual in video form, the power of a strong business culture, human behavior assessments, and how tough it is to hold an employee accountable if you haven’t given the proper training or great processes.Listen and view episode notes
Three Aftermarket Business Coaches Affirm that Shop Owners Need to Become the CEO of Their Company
Join Bob Greenwood, Bill Haas and Barry Barrett as they bring a thoughtful and lively discussion on the need for business owners to make an important step and find the professionalism and become the CEO of their company.
They say it is not easy and requires training and support from their peers and even a business coach. Most importantly is the need for an accountability partner or mentor. Business is tough today and shop owner need an enormous amount of help to transfer from a trade mentality to a professional environment.
Business consultants are the cheapest employee in the business, they say and touch on family, wife, leadership, competitors, making errors, and getting out of the way of your people and let them do their job.
How to become a sought-after business, that everyone wants to work for.
Jude Larson the president, owner and lead consultant for JML Real Solutions uses his rich experience and business success as he works with service professionals to re-engineer their businesses.
Jude shares ideas on how to become a legendary or sought-after business where top performers want to work and why company culture is precious and you need to build it and protect it. Jude also asks every client to review their business from a 30,000-foot view to gain a perspective and build the right priorities for their business.Listen and view episode notes