Discover How To Keep Your Women Customers For Life
We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.
We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.
They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.Listen and view episode notes
Dennis Montalbano: He Survived a Heart Attack and Stroke and so Did His Business!
This isn’t the first episode I’ve done on having a health scare. Think about it. The interviews I’ve done lived through their health challenge and are now advocates on what you need to do to help survive your business and also to lead a healthier life. Yes, easier said than done, but if I continue to tell these stories maybe we’ll save one or two business out there and even get you to live a long and happy life.
No doubt eating, exercise, and stress play a big part. I know there is no stress working in or building your business.. As I say that with my tongue firmly planted in my cheek. We are in a high-stress industry and that, of course, is a leading contributor to heart and stroke.Listen and view episode notes
Geek Talk 2.0 Part Three – The Independents Biggest Competitor
This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.
The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes
Managing a Negative Online Review
The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences.
So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what the heck really happened, 3. Take advantage of the learning opportunity, 4. Finalize a resolution, respond and over deliver, and 5. Review with staff and MOVE ON!
The Academy panel will go over this 5 step process and go above and beyond by sharing their personal experiences. Besides digging into these five steps we get into soliciting reviews, the four types of reviews, and sometimes a negative review can be an advertisement for your shop based on how you handle it and so much moreListen and view episode notes
Barry Barrett – Book Review – Never Split The Difference by Chris Voss
Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.
Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.
Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.Listen and view episode notes
Catering to the Millennial Customer
We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI
The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.Listen and view episode notes
Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.
There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.
Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.
We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.Listen and view episode notes
Leadership Deficit: Let’s Get Into the People Building Business. Brett Bohlmann talks about the technician shortage with an interesting twist.Listen and view episode notes
The Business Coaches LAB: The Art of Implementation: How To Get Things Done.
In our continuing series of the Business Coaches Lab, we work to help you get into gear. The coaches mostly agree that there a few key problems for inaction.
The discussion includes finding your momentum, your one thing, planning, reflecting and the fact that you are trying to do too much, you wear too many hats. If you want to be a better leader, CEO and all-around good person you need to give these coaches a listen. A ton of free advice for you.
I’m joined by Rick White from 180 Biz, Cecil Bullard, with the Institute for Automotive Business Excellence, Jude Larson from the ACT Group, and Murray Voth, from RPM Training. Key Talking points, already written for you that will give you a bulleted plan for improvement. Also, find my guest’s bio’s links to their coaching companies and links to their previous episodes at remarkaberesults.biz/a104Listen and view episode notes
Family Succession Part 1 – Our Future Female Shop Owners
We are talking to three millennial ladies who are geared for the succession of the family business. Many of our aftermarkets family businesses want to retire knowing that the business they have built is in safe hands, is moving forward and continues to succeed. Grooming a family member to become the CEO is a big decision and challenging journey.
Our guests are young and energetic female successors; Carly Paiva from Elite Auto Repair, in Warwick, RI, Jacquie Hower from Zimmerman’s Automotive in Mechanicsburg, PA, and Lauren Anderson from Victory Auto Service and Glass in Minneapolis. They understood very well the stakes and the responsibilities. They are not shying away and have shown maturity above their young age.
Carly Paiva has been actively participating in service advisory classes to better herself, Jacqui Hower recently graduated from Northwood and Lauren Anderson is finding ways and solutions to better equip her staff for success. The energy and passion of these three must make their parents proud.Listen and view episode notes
400th Episode Milestone. What does it mean to “Listen To Learn Just One Thing.
Welcome to the 400th episode. I started back in March 2015 with the seed of an idea to help all ships rise in the industry. Hats off to those first 20 guests who help get this juggernaut started.
Here is the panel, Kevin Eckler, Foreign Car Specialists, Poughkeepsie, NY Pete Rudloff from Pete’s Garage in Newark, DE, Ryan Clo from Dubwerx in Cincinnati, OH, Rich Falco Instructor for CTI, Tom Lambert from Shadetree Automotive in Layton, UT, Maryann Croce, Croce’s Transmission in Norwalk, CT and from Small Biz Vantage.com, Dwayne Myers, Dynamic Automotive in Frederick, Md and Christopher Petersen from Northwest Automotive in Kalispell, MT.
Stories from all segments of the industry with discussions that will help invigorate, enliven and inspire you to take action or affirm your path and strategy. Podcasts are a viable resource for your continual learning game plan.Listen and view episode notes
Turn Phone Price Shoppers into Customers
We bring light to the service adviser/manager position as the toughest job in the company. It is very possible that your caller may not be looking for a price because they don’t know what else to ask. We talk about getting your value story told and the power of the smile among about a dozen other great lessons from this episode. It is suggested to get in your appointment making mode every time the phone rings.
On the Academy panel is Emily Sundstrom, Service Manager at Valley Auto Electric from Covington, WA and Business Coach Bill Haas, AAM from Haas Performance Consulting.Listen and view episode notes
Shop Talk 9 – Business and Leadership Transformation
I’m so glad to welcome Chris Machado from JCircle M Truck Repair, Inc. in Bakersfield, Ca and Corey Evaldi from Olmstead Auto Care, North Ridgeville, Ohio. Two leaders with contrasting style but unified in their quest for shop success.
Chris leads his life with no excuses while using his energy to help people. He values generosity, kindness and willingness to listen as part of his strong leadership traits. Corey loves perfection and is addicted to winning. He holds meetings with his people where their input is critical to the running of the business. There are a lot of things covered to help you grow your leadership and business acumen only here.
A bright vision of success and a hope for more businesses. Don’t miss this.Listen and view episode notes
Second Chance – Working with and Supporting Addiction
We cover a lot of ground in this episode that will open your eyes to addiction including the way out, living life without, the law of exposure, the reward system, opioids, alcohol, and other addictions and the signs of relapse.
The panel: Matt Fanslow, Eric Ziegler, Rob Rowsell, and Tanner Brandt.
Here is a myth: People who struggle with addition come from a bad or broken home and have no support. And here is some truth: Until an addict says ‘Done’ no one can help them. Your heart may say you are done but your actions must demonstrate it.
At least one-third of you have an experience with addiction or have a close friend, family or significant other who is struggling. Use this episode to help in your desire to help yourself or someone you love with addiction.Listen and view episode notes
Acquisition Integration: A Look Inside a New Location Transition
Mike Allen, a General Manager Telle Tires and Auto Centers tells of his first-hand experience integrating a recent acquisition. This episode will show you the processes of transition and the sensitivities in customers, people, and brand when acquiring new shops.
Mike was recently involved in integration of one of Telle Tires most recent acquisition. This 10 stores 77-year-old legacy company has been on an acquisition path. Mike Allen talks about how he has lead one particular integration for the Telle family.
Aftermarket Professionals and Shop Owners will find this episode useful if they plan to expand and acquire shops. We can never say that there will be no risks with integrations but Mike’s wisdom will help you understand the excitement, opportunities, and challenges that come with growth.Listen and view episode notes