Our Suppliers Need to Better Understand the Service Professional. Bob Greenwood, President of Automotive Aftermarket E-Learning Center points out that the supply side of our industry must find a higher level of understanding of the opportunities and challenges of the service professional. He says it’s not all about selling parts, but about how the suppliers can help the pro become more efficient, productive and profitable.Listen and view episode notes
Taking Care of Your Most Valuable Asset – YOU
Are you looking to do something for you? Are you exercising? Are you taking care of you? This Town Hall Academy will help you learn how to find your personal motivation.
Get off the couch. It’s not OK to NOT be in shape. Many opportunities to be healthy. From exercise to eating. According to the World Health Organization — 80% of premature heart disease, stroke, and diabetes is self-inflicted. 40% of cancer is self-inflicted (Only 10% is hereditary and the rest is environmental).
It is a big responsibility to be and stay healthy as you take care of your family and your business family. Learn to like the results of healthy eating and exercising.Listen and view episode notes
Bringing Technical Proficiency to the Next Level Through Tech Mentoring Programs
What is technician mentoring? It is a training program focused on technical proficiency. Helping our techs not just technical but also on effective communication, effective teamwork, positive shop culture and a higher bottom line for everyone. Encouraging a team aspect that benefits everyone involved and getting techs better at their jobs.
Ensuring our industry’s growth is our Vision 2019 power panel are veteran educators and trainers with years of expertise within the industry; Scott Shotton owner of the Driveability Guys, Eric Ziegler owner of E-Z Diagnostic Solutions and Trainer, Dave Denmon of Dave’s Car Care and Gerson Carcache Master Tech at Dave’s Car Care.
The episode is driving the discussion of technician mentoring and the need for assisting shops in developing their technicians. Not only keeping a seasoned technician current but in developing bench talent.Listen and view episode notes
Grant Swaim full time post-secondary instructor, shop owner and aftermarket instructor says the gear head days are goneListen and view episode notes
AIST – The Future of Automotive Education
This episode recorded at Vision 2019 in KC brings you into the loop on Automotive Institute of Science and Technology (AIST) in Colorado Springs, CO. This new ‘non-traditional’ public charter school that will use the P-TECH model (Pathways in Technology Early College High School), designed to provide students the foundation they need to be successful in the automotive aftermarket industry when they graduate.
Students will be able to enroll in a 4- or 6-year program, starting their freshman year of high school through their second year of college and all publicly funded. AIST will offer students three pathways: Automotive Technology, Business, or Engineering (mechanical and electrical) and will be project based.
With me is Anthony Williams, Special Projects Manager with Advance Auto Parts who had the seed of the idea for AIST and speaks to his dream becoming a reality. And Chris Chesney Sr. Director, Customer Training Carquest Technical Institute.Listen and view episode notes
Aftermarket Training in the Age of Rapid Tech Changes – How To Navigate Your Training Needs
The commitment to training must come from both the technicians and shop owners. We keep hearing that we are in a hi-tech industry. The stats are out there to prove that. You’ve seen so many new ADAS equipped vehicles. Have you thought about being equipped to repair them? From both the equipment and intellectual assets you need.
These three professionals have seen it all and are faced with many of the same challenges. Ryan Kooiman, Director of Training, Standard Motor Products, Bob Pattengale, Is the National Training Manager for Bosch and Jon Forro, shop owner of AST and an automotive Instructor.
We talk the importance of pre and post training assessments, stopping the participation trophy and seeing the same faces in class. From their perspective, they are concerned that if the aftermarket doesn’t make a stronger commitment to training the dealers will take their business.Listen and view episode notes
Rob Rowsell – Achieving Success on Life’s Curved Road
Rob Rowsell is a shop owner and author who is an inspiration to the automotive aftermarket. His story of the transition from a homeless individual to a recognized success is a story fit for the ages. He owns Family Auto Service in La Mesa, CA. His 4 shops employed 50 plus employees and 2 of those shops have revenues of $2 Million annually. His success is an inspiration to the automotive industry and built on resilience.
Rob authored the book “Addicted to Life: How I Went from Homeless to Extraordinary Success and Happiness in a Short Period of Time”. It is an easy read with chapters mean to relate to the ordinary person. It is a guideline of building blocks on how to improve your leadership along the way. Addiction effect at least ⅓ of our population. If you don’t know a thing about addiction or you need to learn how to deal with a peer, loved one or yourself, this interview is for you.
A very candid and authentic story of challenges and overcoming obstacles, this episode will not disappoint.Listen and view episode notes
Jennifer Filzen from Rock Star Marketing brings you a strong message about caring. Yes she uses the LOVE word. Jennifer says we need to show how much we care for our team, our customer and especially our families more than we do. She’ll tell you why.Listen and view episode notes
Preparing Your Shop For Tomorrow’s Technician: How To Attract And Retain Your Team
We know as a united industry that retaining and attracting talent into our bays is our number one concern. Sure keeping pace with technology advancements is up there, but if you don’t have the talent inside your shop to repair our high tech cars, tech becomes less a challenge.
This power panel from Vision KC 2019 and brought to you by the Midwest Auto Care Alliance, tackles this tough subject that we need to face head-on. With me is Tyler Hubbard from I-70 Auto Service, Aaron Stokes – from Eurofix and Shop Fix Academy, Chris Chesney – Sr. Director Customer Training at CARQUEST Technical Institute, Brian Bates – Eagle Automotive Service and Greg Buckley – Buckley Personalized Auto Care.
You’ll hear discussion on why our industry needs to stop eating our young, setting career paths for your technicians, why orientation and not onboarding is the way to integrate new technicians into your business, buying tools for our technicians, and building the right culture and operating principles and so much more. We even had time at the end for Q & A from the audience.Listen and view episode notes
Building New Customers
David Roman from Done with Care – Auto Repair from Merium, KS and Greg Bunch from Aspen Auto Clinic from Colorado Springs and also the founder of Transformers Institute bring their A game to this discussion.
We covered a wide spectrum of strategies on customer growth and trust. We enveloped the marketing side of finding new customers and then how to complete the relationship once your service writer brought them from the phone call and into the shop.
David says that a big deception in opening a business; you think you are going to do what you are good at doing, however, you must be good at marketing; to make the phone ring. The CEO must make the phone ring or you’re going to have to spend money to hire a professional to do it.
Greg says that we must educate new clients on who we are, what we do, and why we do it. Greg wants you to Invite your new customer to talk to the tech and walk them through the findings of the inspections. He says that your customer struggles to find a trustworthy mechanic, so if you want to build a long term customer; earn their trust.Listen and view episode notes
Mitch Schneider – Legacy Industry Influencer.
You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.
One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.
Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.Listen and view episode notes
Aaron Shaffer Wants The Service Professional to Consider Selling Premium Products For All the Right Reasons. Pick Replacement Parts That Best Serves the Intended OE Performance of the Entire SystemListen and view episode notes
Elevating our Industries’ Definition of a Mechanic/Technician
The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.
As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?
I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.Listen and view episode notes
Charging What We Are Worth
We talk professional courtesy, labor rates, training, having the right value proposition for your customer so you can charge accordingly, the labor rate spread in our communities, and why you shouldn’t be afraid to charge what you are worth. You’ve invested a lot in your business and need to be paid for this. Listen to why confidence in your skills and abilities will help you charge accordingly.
With me on this Academy panel is Tom Palermo, Preferred Automotive Specialties, Philadelphia, PA and former NAPA ASE Technician of the year in 2015, David Justice, President Repair Shop Of Tomorrow, Asset Management Technology and Mark Colaw, Seymours’ Garage, San Antonio, TX and founder of Carfest.Listen and view episode notes
Understanding Consumer Behaviour through Price Transparency
Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.
Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.Listen and view episode notes