For The Record Podcast

FTR 050: What the Aftermarket Can Learn from Professional Wrestling – Matt Fanslow

FTR 050: What the Aftermarket Can Learn from Professional Wrestling

Matt Fanslow threads a concept that we can learn from the way professional wrestling promotes themselves. Matt makes a strong point comparing the promotion of professional wrestlers to aftermarket shops. Matt likes to look outside the industry to learn and see new things. A stretch in thinking, I don’t think so. I know one thing, this rant will make you think.

Listen and view episode notes

FTR 048: Amy Mattinat – Our Technicians Are Car Doctors

Our Technicians Are Car Doctors

Amy Mattinat delivers her impassioned perspective on the value and benefits of ASE. It may be time for you to understand why you support ASE and if you don’t, to understand why you must. If there was ever a time to embrace ASE it is now. The high tech world of the automotive creates the need for highly trained technicians and through ASE certification allows us to differentiate ourselves and improve our image.

Listen and view episode notes

FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

FTR 045 Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentum

Listen and view episode notes

FTR 043: Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!

Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!

Dave Hobbs travels the country training technicians for Delphi Technologies. His participation in the industry is without rival. He has a strong message for you about training venues, hands-on and the sacrifice that all aftermarket trainers make in their lives to bring you training. All he wants is to have you come to class when the trainers come to your town.

Find Dave’s talking points and links to his previous episodes on the show notes page at remarkableresults.biz/f043

Listen and view episode notes

FTR 042: Vinnie Lucido – Find a Balance to Your Ego

Find a Balance For Your Ego

Vinnie Lucido from Co-Auto in Reno Nevada says we need to find a balance in our Ego’s. His rant brings in the value of Yoga to your well being. He is a Yoga teacher so he should know about the value of Yoga in one’s life. His message has a three-pronged approach; put your ego in check, let’s stop judging each other and check out the power of Yoga.

Listen and view episode notes

FTR 040: Bob Greenwood – Our Suppliers Need to Better Understand the Service Professional

Our Suppliers Need to Better Understand the Service Professional. Bob Greenwood, President of Automotive Aftermarket E-Learning Center points out that the supply side of our industry must find a higher level of understanding of the opportunities and challenges of the service professional. He says it’s not all about selling parts, but about how the suppliers can help the pro become more efficient, productive and profitable.

Listen and view episode notes