Industry Women Series

THA 107: Discover How To Keep Your Women Customers For Life

Discover How To Keep Your Women Customers For Life

We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.

We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.

They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.

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RR 401: Family Succession Part 1 – Our Future Female Shop Owners

Family Succession Part 1 – Our Future Female Shop Owners

We are talking to three millennial ladies who are geared for the succession of the family business. Many of our aftermarkets family businesses want to retire knowing that the business they have built is in safe hands, is moving forward and continues to succeed. Grooming a family member to become the CEO is a big decision and challenging journey.

Our guests are young and energetic female successors; Carly Paiva from Elite Auto Repair, in Warwick, RI, Jacquie Hower from Zimmerman’s Automotive in Mechanicsburg, PA, and Lauren Anderson from Victory Auto Service and Glass in Minneapolis. They understood very well the stakes and the responsibilities. They are not shying away and have shown maturity above their young age.

Carly Paiva has been actively participating in service advisory classes to better herself, Jacqui Hower recently graduated from Northwood and Lauren Anderson is finding ways and solutions to better equip her staff for success. The energy and passion of these three must make their parents proud.

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RR 392: Shop Talk 7 – The Leading Ladies

Shop Talk 7 -Leading Ladies

Judi Haglin, from Haglin Automotive, Boulder CO, Shelle Bennett, from Mike’s Kars in Gettysburg, PA and Kelli Weatherby from Accurate Automotive in Mesa, AZ.

These three ladies are members of an ATI twenty group that is called Leading Ladies. They are proud of their numbers. They are the top twenty group in performance within the ATI program. How is that for ‘strength in numbers’.

We had a really relaxed and wide open chat in the AAPEX18 Studio where we touched on the disciplines they have in their 20 group, what they believe is the secret to a successful business, finding your humility will change your world, and why the fear of sharing hold businesses back. There is plenty more especially the talk on the secret sauce.

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RR 384: Women In Auto Care 2018 Honorees!

Women In Auto Care 2018 Honorees!

In this episode, we are talking with the 2018 Women In Auto Care honorees. Share their achievements, triumph and the road to their success in this long-form audio interview recorded at AAPEX 2018.

Tammy Techlenburg, President of Women In Auto Care and the Vice-President of Global Sales and Marketing Operations for Spectrum Brands, Dawn Zieren, SVP Global & Strategic Initiatives, The NPD Group, Kathleen Jarosik, Owner, Xpertech Auto Repair, and Nicole Huard, Manager, Category Management and Consumer Insights, Robert Bosch LLC, grace the remarkable results radio airwaves discussion this industry milestone.

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RR 382: A Champion for Women in The Automotive Industry

A Champion for Women in The Automotive Industry

Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as an important point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.

In this episode, we will be sharing with you the misconceptions that we have in hiring women in the industry. Jody says that there are only 26% of women working in the automotive industry and that we can and need to do more to grow that number.

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RR 357: Shop Talk Volume 2- Women Shop Owners

Shop Talk Volume 2- Women Shop Owners

Kim Auernheimer of Cool Springs Automotive Brentwood Tennessee, Mary Ann Croce of Croce’s Transmission Specialists, Norwalk, Connecticut, and Kathleen Jarosik of Xpertech Auto Repair, Englewood, Florida comprised the roundtable of the second edition of Shop Talk the Series.

Kim went to her first WorldPac training expo when she was in a tough financial situation. A light bulb came on. She is naturally competitive so she and her husband Rob decided they were going to be one of the best shops in the United States.
Maryann wanted her business to be sustainable. In the beginning just being able to take a paycheck home was a challenge, but keeping an eye on the goal will help you make important decisions to grow and sustain the business.

Kathleen hired a business coach who gave her the courage to step forward. She did a women’s car care clinic that ultimately led to her first Women In Auto Care meeting. That is when she realized she was not a unicorn and there were other female shop owners that inspired her.

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RR 350: Carrie-Lynn Rodenberg on Building Relationships One Transaction at a Time. The Power of CRM.

Building relationships one transaction at a time. The power of CRM.

Carrie-Lynn Rodenberg is the founder of Turnkey Marketing. It is a leading all-in-one marketing system for Auto Repair Shops. It is not just a software platform, but is an entire strategically planned, timed, and executed online and offline system, developed by marketing experts, that removes virtually all of the owner’s stress and time spent on marketing.

She and her team specialize in helping auto repair shops attract new leads, increase car count, and keep customers longer, without the shops having to do any work. She managed to do this by integrating cutting-edge technology with the best digital marketing tactics.

Her valuable tips and advice provide insights on how to build and connect with customers while maintaining healthy marketing content to keep businesses visible. Her strategies also include the most basic form of connecting, the normal conversation and content that revolves around helping customers get over their immediate issues. Appealing to humanize the complicated world of CRM, she enlightens us that the key to loyalty is built one transaction at a time.

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RR 336: Bogi Lateiner “On the Road” with the ’57 Chevy Montage

Bogi Lateiner’s Completed Project: The 1957 Chevy Pick-Up Montage All Female Build.

Bogi and her all-female team completed this unique project with women team members from all over the country. The truck was unveiled at SEMA 2017.

Carm met up with Bogi in Buffalo New York at the Autorama, as Bogi took the truck ‘On the Road’ to present the final build to car and truck enthusiasts.

Get behind the scenes stories and the purpose of project.

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RR 326: Sherri Stock from InMotion Auto Care

Five Years A Shop Owner and a Succession Plan in Place.

The secret to success, according to Sherri Stock is doing the right thing for the right reasons. No matter for your team members or your customers she is passionate to always treat people well.

Sherri Stock from InMotion Auto Care in Lincoln, NE has worked at dealerships for over 25 years and had the opportunity of a lifetime to go into business for herself. She shares some early strategies that has set up her succession plan.

We talk with the Sherri Stock, the ASA Midwest Service Facility of the Year 2017, about the power of a strong business culture, technician pay, business coaches, vendor partners and her commitment to technician training.

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RR 323: Jennifer Filzen from Rock Star Marketing

Your Story, Your Accomplishments Brings Authenticity To Your Website.

Jennifer Filzen from Rock Star Marketing helps shop owners bring their story to life on their website. Her purpose is to bring joy to millions of people and she has a proven method.

Jennifer says when you tell your story, you are being authentic and putting your company in the limelight.

There is an excitement level in this interview that will keep you engaged as we talk content marketing and how the power of your story connects you to your clients and prospects. We also get into her training seminar she held at Vision 208 called Fishing for Millennials.

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RR 320: Kathleen Jarosik from Xpertech Auto Repair

Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.

Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.

Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.

Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.

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RR 291: Bambi Crozier from Car Clinic and ASOG

Changing the Image of the Industry; One Customer at a Time.

Bambi Crozier and her husband Neil own Car Clinic in Lowell, AR. They are dedicated to lifelong customer relationships and are working to change their customer’s image of the industry to that of a profession and not just a trade.

With her background in customer service, she and Neil set out on a mission of change. She started by asking her customer’s a lot of questions about their vehicle. She discovered that her customers wanted the down and dirty truth about their vehicle needs.

Listen to her story of startup and transformation. She knows that the rapid change in technology and the way tech is affecting how business is done today will require a smarter, wiser business owner. She believes in the power of the statement: ‘You Don’t Know What You Don’t Know.’

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RR 284: Women In Auto Care Honorees

Women In Auto Care Honor Their Own.

The 2017 Honors for Auto Care Woman of the Year Laura Soave, Senior Vice President, Chief Marketing and Communications Officer, Federal-Mogul Motorparts, Female Shop Owner of the Year, Carolyn Coquillette, owner of Luscious Garage in downtown San Francisco and Auto Care Woman of Excellence, Jill Trotta, the Director of Automotive Group at Repair Pal.

The WIAC connect, empower and mentor women in our auto care industry. In 2017 they provided educational scholarships worth $65,000. More on that inside this fun and inspiring episode.

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