Industry Women Series

RR 256: Rachael Wacha from City Auto Repair

Joined the Family business and doubled sales within a year.

Thirty one-year-old Rachael Wacha from City Auto Repair realized she was more like her dad than she thought. She also didn’t realize how important she was to the business.

You’ll be moved by her story and very open discussion of her very personal journey as she walked through life’s challenges and overcame them all. She has the tenacity to achieve every goal she sets for herself.

Having completed a succession plan to own the business, Rachael has joined a coaching and mastermind group. She is the president of the local ASA chapter and Is investing her time in vocational training and engaging with students.

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RR 249: Brenda & Brent O’Neal from Repair One Automotive

Is Your Customer Retention All About Your Integrity and Building a Trusting Relationship?

Dynamic husband and wife team, Brenda and Brent O’Neal, lead their team to ensure “The customer experience is the best it can be.” All roles must do their job to perfection. The team knows that they are not fixing cars and that their customer is the most important part of the business.

They believe that living in the same community as their business brings great value and recognition.

Brenda and Brent, who do not have a background in the automotive field, share where they get their new ideas, how to grow your own techs, their marketing strategy, and the extreme value they’ve received from hiring a business coach.

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RR 245: Kate Jonasee from K-Tech in Sebastopol, CA

Do you remember when you started in business? What humble beginning did you have?

Kate Jonasee from K-Tech and Pauline’s Auto worked her way across the country after graduating from automotive technology college in upstate New York. She persisted through every opportunity to own two shops in Sebastopol, CA.

Kate says she learned something along the way from every shop she worked at and always had the goal to own her own shop, let alone two and possibly more.
Listen to the smart choices she made along the way, what her personal motivations were and how she is working to improve herself and her business.

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THA 017: What Happens When The Phone Rings

What Happens When The Phone Rings?

Are you prepared with a clear mind and a clear and confident message? A big moment of truth with your customers is that interaction with the phone call.

Set yourself up to make a strong impact with every phone call. Focus, don’t multi-task, and practice your script and prepare to solve your customers’ problem.

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RR 240: Marion Miller from Complete Marketing Resources

Have You Ever Wondered If Your Website Is Keeping Pace with The Needs Of Your Customer?

Marion Miller from Complete Marketing Resources is a website expert. Her company has received Top 10 Automotive Website honors in 2015 & 2016. She is keeping pace with changing technologies and especially with what works for consumers.

Among ten top talking points we talk about the power of your home page, the evolution of web-based search (will you be ready for this change), the value of blogging, and the top three ingredients to an award winning website.

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RR 237: Rhonda Hiltbrand – News Works Marketing Group

Does Direct Mail Newsletter Marketing Work?

Join Rhonda Hiltbrand for a frank discussion on direct mail marketing. She sees a place for direct mail and especially newsletter marketing for service professionals.

Learn why direct mail is not dead and how it blends with social media. Rhonda talks marketing ROI, the tactics behind newsletters and why we are fighting clutter every day.

She says a newsletter is a platform to talk to your customer and help you stand out among the 6,000 advertising messages we are bombarded with every day.

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THA 010: Car Care Clinics For Women

Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?

Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.

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THA 001: How to Improve Customer Loyalty

All business strives to build customer Loyalty.

In this episode we talk with Jody DeVere, CEO of Ask Patty, shop owner Greg Skolnik from Motor Works in Rockville, MD and John Eppstein owner of John’s Automotive Care in San Diego, CA.

Jody, Greg and John shared their tactics and strategies to build a loyal customer following.

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RR 229: Ciara Pegoda – Leadership 2.0 – Part 3

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 228: Ciara Pegoda – Leadership 2.0 – Part 2

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 227: Ciara Pegoda – Leadership 2.0 – Part 1

Spotlight Leadership 2.0 the University of the Aftermarket Executive Level Course as told by Ciara Pegoda.

Leadership 2.0 is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.

Listen to the inside story through the experience of Ciara Pegoda as she walks you through the intensive two week course. This is a three part series with part one the covering the first week, part two covers the course project and part three the final week and project presentation.

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RR 217: Stacia Hamp from Community Auto

Father & Daughter Team Keep their Strong Culture at the Forefront of their Shop and Get Recognized by BBB with their Highest Honor.

Stacia Hamp and her dad Eric Warrington have worked together for 13 years. They’ve forged a strong working relationship and the business has blossomed.

Stacia’s dad Eric, built the business on trust and ethics. She says dad has the heart of the business culture firmly in hand and no better tribute than in being recognized as the winner of the 2017 Northern Colorado Better Business Bureau Torch Awards for Ethics in the Small Business Category.

Stacia talks training, the value DVI has brought to their business, the value of having a mentor, how dad and daughter bring their diverse personalities into a perfect focus for the business among many more key talking points.

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RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Did you know that it may take 12 marketing touch points with your customer or potential customers to get them you’re your door?

Carrie-Lynn Rodenberg owner of Turnkey Marketing is totally focused on the service professional.

Many service professionals do marketing and social media well. You will affirm you strategies with Carrie-Lynn. If you struggle with marketing or social media, you will find many ideas to help you get started or to help you understand how to start.

The episode contains talk on customer touch points, Facebook, Instagram, Twitter and Linked In. We also cover organic content creation and how to optimize all your marketing channels for the greatest impact for your efforts.

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RR 211: Judi and Dana Haglin from Haglin Automotive

Husband and Wife Team Keeps Careful Watch on all Details of their Business.

Judi and Dana Haglin work together so well because they say ‘They are opposites’. Each of their own passions help drive their successful business. Haglin Automotive, a twelve bay shop in Boulder, CO, was recognized in 2015 as Motor Age Top Shop of the Year. They continue to look for ways to improve their systems and marketing that will give them a competitive advantage.

The Haglin’s are all about team and culture and share many great ideas and insights on marketing, training, and stress relief. They share their rules for finding harmony in their personal and business relationship, their core values and their top strategy to corral new customers.

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RR 202: Bogi Lateiner and the Chevy Montage All Female Build

Bogi Lateiner creates an exciting opportunity with the 1957 Chevy Pick-Up Montage All Female Build.

Her mission is to create a learning opportunity for women interested in exploring the trades, and ultimately help attract new people to the industry.

Through the build project women from all over the country will be building the ’57 Chevy Truck that will be unveiled at SEMA 2017.

The episode takes you into Bogi’s world, her mission and passion with the project and a lot of behind the scenes on the project and how you can get involved.

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