Mitch Schneider – Legacy Industry Influencer.
You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.
One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.
Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.Listen and view episode notes
Elevating our Industries’ Definition of a Mechanic/Technician
The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.
As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?
I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.Listen and view episode notes
Understanding Consumer Behaviour through Price Transparency
Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.
Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.Listen and view episode notes
Geek Talk 2.0 Part Three – The Independents Biggest Competitor
This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.
The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes
Barry Barrett – Book Review – Never Split The Difference by Chris Voss
Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.
Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.
Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.Listen and view episode notes
A Grant that Ensures The Future of the Aftermarket.
CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.
Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.Listen and view episode notes
Generation Z – Understanding Our Newest Employees and Customers
Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?
Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.Listen and view episode notes
Second Chance – Working with and Supporting Addiction
We cover a lot of ground in this episode that will open your eyes to addiction including the way out, living life without, the law of exposure, the reward system, opioids, alcohol, and other addictions and the signs of relapse.
The panel: Matt Fanslow, Eric Ziegler, Rob Rowsell, and Tanner Brandt.
Here is a myth: People who struggle with addition come from a bad or broken home and have no support. And here is some truth: Until an addict says ‘Done’ no one can help them. Your heart may say you are done but your actions must demonstrate it.
At least one-third of you have an experience with addiction or have a close friend, family or significant other who is struggling. Use this episode to help in your desire to help yourself or someone you love with addiction.Listen and view episode notes
Up Your Game: Become a Level Five Leader and Improve You and the Aftermarket
Think of this podcast like 9 five minute Ted Talks. Here are the topics covered, Listening, Resilience, Learn to be a CEO, Perseverance, Invest in your Staff, Delegate and Get Out of the Way, Be Your Word, Have High Expectations of your Team and Train Within.
My guests each chose their topic and were given five minutes to present a succinct narrative for you.
Vic Tarasik, Major Accounts Director with RLO Training, Maryann Croce of Croce Transmissions in Norwalk, CT and smallbizvantage.com, Bob Greenwood, AMAM, is President and CEO of Automotive Aftermarket E-Learning Centre, Greg Buckley is the CEO Buckley’s Personalized Auto Care in Wilmington, DE, Shari Pheasant and her husband Jeff own A Master Mechanic, and she is known as the Queen of Horsepower, Chris Cloutier is co-owner of Golden Rule Auto Care and CEO of AutoText ME, Brian Walker is the founder and CEO of 5 Stones Media, a marketing agency and former shop owner, Bill Hill owner of Mighty Auto Pro from Medina, OH and Brett Bohlmann of HWY 7 Service Center, Newel, IAListen and view episode notes
Derek Kaufman has an intriguing thought on the growth of start/stop systems and what they are really doing for vehicle owners. He is also thinking out loud on what shop owners can do to take advantage of the technology changes entering the market to address some of the battery issues start/stop systems are causing.Listen and view episode notes
DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
The Art of Successful Mentoring
Dr. John Passante is a well-respected mentor who has 35+ years of experience in human resource and organizational development. He is an author, a lecturer, a professor and prides himself in helping companies increase their effectiveness. Aaron Schaffer is well versed in sales, product, and marketing. He holds a BBA in Economics and a lifelong car enthusiast and has been active in motorsports competition.
This is episode brings you a full view of mentoring and the relationship shared as a mentee. The interview offers exclusive access to John and Aaron’s 45+ Years of combined experience in their respective fields. Their take on mentoring will add quality and value when you become a mentor yourself.Listen and view episode notes
Rick White helps you over the Blame GameListen and view episode notes
Engage our Kids in the Automotive
This episode is a call to action to step up and get involved in your high school or college advisory boards and your community. Stop by a school and offer your help to the instructors or department chair or speak to your local rotary, PTA or career day. I guarantee they’ll welcome you with open arms.
The panel: Frank Leutz from Desert Car Care in Chandler, AZ., and host of the top-rated Wrench Nation radio show and podcast. Patrick McHugh from Bimmer Rescue in Richmond, VA who has created a middle school STEM class he offers at his shop. And John Gustafson the president and CEO of Gustafson Brothers Huntington Beach, California Who holds three student Boot Camps each year and Steve Ford an auto industry veteran and award-winning broadcast journalist and educator. You’ll find Steve doing volunteer work, as he contributes to skilled trades and youth, career outreach programs.
See the show notes page to find important resources and downloads mentioned on the broadcast. This episode will give you many ideas on how and what to do / from volunteering // to creating your own personal initiative in your business and community.
If we don’t reach out, we fail because we didn’t take the steps necessary to engage and help our education system and enlighten the students to the high tech and awesome careers in the automotive. They will only know about it from you.Listen and view episode notes
AAPEX 2018 – Driving the Aftermarket to be Ahead of the Curve
The Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA) are valued partners working together to meet the needs of the industry and stay ahead of the curve. They co-own AAPEX where the global automotive aftermarket gathers to learn and find the next opportunity in this $740B industry.
Mark Bogdansky and Chris Gardner and their teams under the leadership of Bill Hanvey from Auto Care and Bill Long from AASA bring educational sessions, networking events and live demonstrations to help you grow your aftermarket business.
Mark Bogdansky, is the Senior Director of Meetings and Events at Auto Care Association, and Chris Gardner, MAAP, is the Vice President of the Automotive Aftermarket Suppliers Association.Listen and view episode notes