Industry Thought Leaders Series

RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals

Sara Fraser – The Power of Social Media for Automotive Professionals

There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.

Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

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RR 430: Jennifer Filzen- What Dancing Taught Me About Running a Successful Business

Jennifer Filzen- What Dancing Taught Me About Running a Successful Business

A very interesting discipline that incorporates how you lead and how you strategize your life and business as a whole. Imagine learning the principles of dancing to improve your aftermarket success

Jennifer Filzen, from Rock Star Marketing, is here talking about her new book ‘What Dancing Taught Me About Running A Successful Business”. I was fascinated to hear how she connected dancing to being a strong leader and entrepreneur. I think she nailed it. So if you would like some self-help introspective don’t go anywhere.

We are talking about Clarity, confidence, certainty, teamwork, timing, and technique. Do you want your team, at the shop to move like poetry in motion? You’ve come to the right place.

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RR 425: Ray Fisher – Networking Just May Be Your Secret Weapon

A Convo with ASA’s new Executive Director, Ray Fisher.

We have an aging workforce that is driving the industry to make some difficult decisions. The demands to adapt to the rapid growth of technology and advancement are factors that 10 years ago were non-issues. Training and personal networking are the norms today. Ray Fisher shares his years of association experience and his plans for ASA to help in those areas and plans to reach out to more shops and industry professionals to raise awareness and involvement.

Ray Fisher, executive director of the Automotive Service Association. Ray started his new responsibilities on January 2, 2019.

With a formal education in business administration, Fisher is an Accredited Master Automotive Manager (AMAM). He has extensive legislative experience, driving key issues for ASA-Michigan members on sales tax issues and shop licensing.

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RR 424: New Aftermarket Measurement – Cost Per Billed Hour – Will Drive Your Profitability

New Aftermarket Measurement – Cost Per Billed Hour

I’m with Bob Greenwood, President, and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. We are discussing how cost per billed hour affects the site’s total efficiency in maximizing net profits.

This episode tackles measuring your site’s efficiency with cost per billed hour as a new aftermarket measurement to maximize your net profits. The calculation reflects on all aspects of your labor rate, workflow, charging for diag time, and other critical performance metrics.

Important note for this episode. Since Bob is demonstrating his strategy and findings through formulas we decided to record the video of this episode so you can see how Bob arrives at the conclusion to his formulas. You can find the video version on the show notes page at remarkableresultsradio.com/e424 or on my Carm Capriotto youtube channel.

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RR 423: Shop Talk 10 – Sold My Business – What’s Next?

Shop Talk 10 – Sold My Business – What’s Next?

Listen to former shop owners talk about their decisions and what they are doing now. Most importantly they suggest that you plan ahead for your future. We also get into the future as they see it.

My guests for Shop Talk 10 are veterans and influencers in our industry. Ron Haugen, a consultant, a teacher and a former shop owner from Westside Auto Pros in Des Moines; Dick Jobe, owns machine head, a metal art maker and a former shop owner of Downtown Import Service popularly known as Dr. Volvo; Doug Stoll, former owner of Susquehanna Auto Clinic and The Auto Clinic and co-founder of Vision, a part-time business coach and Jerry Holcom, co-founder of Vision, president of Midwest Auto Care Alliance and owner of S & S Service in Kansas. Our only non-retiree!

Remember the ability to think about or plan the future with imagination and wisdom is the very definition of what we aim not just for business but for our professional growth as well. What’s next for you!

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RR 421: Mike Michalowicz: Making Profitability a Habit – Inside his book ‘Profit First’

Mike Michalowicz – Making Your Profitability a Habit

What is profit? It is the difference between the amount earned and the amount spent. Mike Michalowicz tells you that you subtract profit from sales and then learn to manage your expenses. Therefore Sales – Profit = Expenses. We discuss Mike Michalowicz great book ‘Profit First’.

Mike will give you his innovative processes on profitability. He will provide insights on understanding the core principles and processes of financial gain. It will also shed light on cash flow management system, revenue, support network, profitability, efficiency, and the 5 core fundamental accounts you need to work your business from.

The episode is painting vivid pictures of how profitability works on the business canvas. It will open your mind to systems and processes to make profitability a habit. I urge you to read Mike’s Book Profit First, cover to cover. You can find it on the books page on the website.

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RR 418: AIST – The Future of Automotive Education

AIST – The Future of Automotive Education

This episode recorded at Vision 2019 in KC brings you into the loop on Automotive Institute of Science and Technology (AIST) in Colorado Springs, CO. This new ‘non-traditional’ public charter school that will use the P-TECH model (Pathways in Technology Early College High School), designed to provide students the foundation they need to be successful in the automotive aftermarket industry when they graduate.

Students will be able to enroll in a 4- or 6-year program, starting their freshman year of high school through their second year of college and all publicly funded. AIST will offer students three pathways: Automotive Technology, Business, or Engineering (mechanical and electrical) and will be project based.

With me is Anthony Williams, Special Projects Manager with Advance Auto Parts who had the seed of the idea for AIST and speaks to his dream becoming a reality. And Chris Chesney Sr. Director, Customer Training Carquest Technical Institute.

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RR 417: Rob Rowsell – Achieving Success on a Curved Road

Rob Rowsell – Achieving Success on Life’s Curved Road

Rob Rowsell is a shop owner and author who is an inspiration to the automotive aftermarket. His story of the transition from a homeless individual to a recognized success is a story fit for the ages. He owns Family Auto Service in La Mesa, CA. His 4 shops employed 50 plus employees and 2 of those shops have revenues of $2 Million annually. His success is an inspiration to the automotive industry and built on resilience.

Rob authored the book “Addicted to Life: How I Went from Homeless to Extraordinary Success and Happiness in a Short Period of Time”. It is an easy read with chapters mean to relate to the ordinary person. It is a guideline of building blocks on how to improve your leadership along the way. Addiction effect at least ⅓ of our population. If you don’t know a thing about addiction or you need to learn how to deal with a peer, loved one or yourself, this interview is for you.

A very candid and authentic story of challenges and overcoming obstacles, this episode will not disappoint.

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RR 415: Mitch Schneider – Legacy Aftermarket Influencer

Mitch Schneider – Legacy Industry Influencer.

You know Mitch Schneider. He is truly a legacy icon of our industry. He has dedicated his life to run a great shop for decades and at the same time write and speak to help our industry grow. There isn’t an issue that he hasn’t tackled where his reader could take his wisdom and improve themselves and their business.

One thing I wanted to know is how did it all start. If you are a Mitch Schneider fan or follower you may not know this story. You’ll hear how Mitch found his stride and passion for helping the industry by writing and speaking on industry challenges and solutions.

Coming up is a very transparent and personal discussion with Mitch in a way that you may have never heard before. He is also sharing with you his biggest challenge of his life and his extreme confidence in his total recovery. It is in nature to win.

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RR 414: Elevating Our Industry’s Definition of Mechanic/Technician

Elevating our Industries’ Definition of a Mechanic/Technician

The mechanic/technician is more than just the person who repairs and maintains machinery. He is an automotive professional.

As we discuss bringing a new definition to the automotive mechanic, we are not trying to build a pecking order but to define the outcome of the investment in training and knowledge of technology necessary to work on today’s vehicles. Is today’s mechanic an ‘expert’, a ‘diagnostician’, or an Automotive Scientific Investigator? Does it matter?

I am joined with AES President, and Trainer Jorge Menchu, Scott Brown from Diag.net, Shop Manager and Diagnostician Matt Fanslow and LMV Bavarian Support Specialist Support and Tech Ambassador, Justin Morgan.

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RR 413: Jill Trotta on Pricing Transparency

Understanding Consumer Behaviour through Price Transparency

Jill Trotta Vice President, Industry Advocacy and Sales RepairPal, discusses pricing transparency and reiterates the fact that it is not going away. Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.

Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.

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RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor

Geek Talk 2.0 Part Three – The Independents Biggest Competitor

This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.

The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.

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RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.

Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.

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RR 404. Rodney Pierini. A Grant That Supports Automotive Education – First Of Its Kind

A Grant that Ensures The Future of the Aftermarket.

CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.

Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.

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RR 402: Generation Z – Understanding Our Newest Employees and Customers

Generation Z – Understanding Our Newest Employees and Customers

Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?

Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.

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