Shop Talk 11 – Important Partnership – Shop, Parts Supplier and Manufacturer
Welcome to Shop Talk 11. Our Shop Talk Panel guests are Monte Hamsher, a shop owner, technician and automotive teacher; Bob Pattengale- National Training Manager at Bosch; and John Marcum- Director of Marketing for Federated Auto Parts.
We discuss the challenges involved in running a shop and the shop’s relationship to its part supplier & Manufacturer. Learn about the importance of a well-trained service professional and the need for competent technicians as a whole. Also, we talked about the need for a stronger commitment to training from the industries technicians.Listen and view episode notes
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.Listen and view episode notes
Sara Fraser – The Power of Social Media for Automotive Professionals
There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.
Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.Listen and view episode notes
FTR 045 Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets
Brian Walker co-owner of Shop Marketing Pros explains that there is no silver bullet to marketing. He shares thirteen Foundational Marketing Tactics and is determined that your marketing is consistent and when business is good, keep marketing and when it is bad, keep marketing. Marketing requires patience. It takes times to build momentumListen and view episode notes
Jennifer Filzen- What Dancing Taught Me About Running a Successful Business
A very interesting discipline that incorporates how you lead and how you strategize your life and business as a whole. Imagine learning the principles of dancing to improve your aftermarket success
Jennifer Filzen, from Rock Star Marketing, is here talking about her new book ‘What Dancing Taught Me About Running A Successful Business”. I was fascinated to hear how she connected dancing to being a strong leader and entrepreneur. I think she nailed it. So if you would like some self-help introspective don’t go anywhere.
We are talking about Clarity, confidence, certainty, teamwork, timing, and technique. Do you want your team, at the shop to move like poetry in motion? You’ve come to the right place.Listen and view episode notes
THA 118 Recruiting Students to Discover a Career in Automotive
Enjoy some great new ideas and real-world issues as I welcome Seth Thorson, shop owner, Eurotech, Brighton, MN. Seth created a $25,000 endowment for automotive careers. We discussed in episode 340, David Macholz, Academic Chair of Suffolk County College – Automotive Technology and Aaron Dalton, Coordinator- School to Career Programming at the North Kansas City Schools.
On the podcast, we’ve not shied away from big issues in the industry. The only way our investment in this great dialogue actually gets traction is if you do your part. I can relate the discussion we are having today with a thought on philanthropy. Hats off to what you do for your community. Honorable. However, the future of our industry is dependent on recruiting, training and retaining technicians. Call it an investment in your own personal philanthropy.
Getting involved in local education at all levels to share our hi-tech industry with administration and to support the educators that are teaching young students on the automotive is a very important role you have. Especially as an independent. If you don’t then who? You will have less to give to your community if you don’t invest in your future.Listen and view episode notes
Family Succession Part 2 – Parents on their Daughters Succession Plan
Welcome to the second installment of Family Succession. Learn how parents mold and develop their children to take the helm of the company after they retire. Hear the discipline, methods and strategy each owner is using as they embark on this important journey of succession.
I’m with Judy Zimmerman Walter, a second generation owner of Zimmerman’s Automotive; Jim Paiva, Owner of Elite Auto Repair; and Jeff Matt, owner of Victory Auto Service and Glass. They are the proud parents of Jacqui Hower, Carly Paiva, and Lauren Anderson of Family Succession Part 1, Episode 401.Listen and view episode notes
FTR 044 Murray Voth – Your Opportunity is Huge; Find the River Where the Money IsListen and view episode notes
Technical Talk – ADAS | Support Vendors That Support Training | Fundamental Training
Tech talk with Kevin Fitzpatrick, Vice President Autologic; Steven Zack, Automotive Technical Instructor for Bosch; and Matt Fanslow, Shop Manager/Diagnostician of Riverside Auto Repair. Our episode reiterates the importance of training, we get into ADAS Calibration, adapting to tech changes, and the amount of good training available among others.
Trainings and Big Events are available for technicians whether it is in the classroom or online. Our guests elaborate and advise on the challenges and the steps to advancement. They say there is no shortage of good training.Listen and view episode notes
Creative Brainstorming: How To Build an Idea Factory
Some people just bubble with ideas; they are visionaries. You’ve got team members who are great at seeing new and better ways to improve systems and processes, serve customers and create great marketing. What are you doing to create an idea factory in your business? Are you actively listening? Are you creating a culture to create ideas and change? Lately, have you implemented a new idea lately in your business or are you just talking about them?
With me is Shari Pheasant co-owner of A Master Mechanic, in Reno, NV and business coach and consultant known as the Queen of Horsepower, Barry Barrett is here from Business with a Purpose and a Professional EOS Implementer and David Eschbach from the Clutch Performance Group
In this episode, ideas are flying around abundantly for you as we help you grab on to the value of Creative Brainstorming and getting your idea factory churning to help improve your business. Once you listen you’ll be ready to jump into using the power of ideas to improve your business.Listen and view episode notes
You should have the highest payroll in town, not the lowest.
A generation ago the shop owner didn’t need to know the numbers. How the world has changed and in this episode with Vin Waterhouse, as with all my discussions with business consultants and coaches, will push you to make the important changes that will catapult you from having a hobby or job into a career that rewards you for your hard work
Vincent Waterhouse, President and Founder of The Waterhouse Group, an automotive Accounting, Training, and Coaching company shares his strategy for business climate based on today’s changing business models.
Vin has over thirty years of experience in the automotive aftermarket. His specialty is working with auto repair shop owners to help them earn the profits they deserve.Listen and view episode notes
Dave Hobbs – Find The Time and Make the Sacrifice to Attend Training. Trainers Do!
Dave Hobbs travels the country training technicians for Delphi Technologies. His participation in the industry is without rival. He has a strong message for you about training venues, hands-on and the sacrifice that all aftermarket trainers make in their lives to bring you training. All he wants is to have you come to class when the trainers come to your town.
Find Dave’s talking points and links to his previous episodes on the show notes page at remarkableresults.biz/f043Listen and view episode notes
Supporting Technician Training with Technology and Partnerships – Paul Louwers – AVI On-Demand
Paul Louwers, CEO and CO-founder of the Automotive Video Innovations and the driving force behind the concept and execution of AVI. He has been in the training business for over 25 years.
Paul explains that on-demand training is just one tool for a shop owner and technician in their training arsenal. Because of the online learning management system, and I can’t stress that enough, when you add in leader-led training, and hands-on, the power of networking; the learning is compounded. Find your learning combination.
AVI is a technology company that excels at creating training for the automotive industry. They are producing relevant content for, Service and Repair Centers, Parts Manufacturers, Parts Distributors, and Automotive Schools.Listen and view episode notes
THA 116 Business Coaches Lab – Improving Shop Efficiency
Look forward to tactics like knowing your techs gifts or strengths, remove obstacles, make process improvement a rule, minimize interruptions, if your techs aren’t efficient find out why. There are so many factors and our coaches do a great job of exposing some key components for improving efficiency in your bays.
The Academy panel includes Murray Voth, RPM Training, Rick White 180 Biz, Jude Larson ACT Group, Cecil Bullard, The Institute for Automotive Business Excellence and Bob Greenwood, Automotive Aftermarket E-Learning Center.Listen and view episode notes
A Convo with ASA’s new Executive Director, Ray Fisher.
We have an aging workforce that is driving the industry to make some difficult decisions. The demands to adapt to the rapid growth of technology and advancement are factors that 10 years ago were non-issues. Training and personal networking are the norms today. Ray Fisher shares his years of association experience and his plans for ASA to help in those areas and plans to reach out to more shops and industry professionals to raise awareness and involvement.
Ray Fisher, executive director of the Automotive Service Association. Ray started his new responsibilities on January 2, 2019.
With a formal education in business administration, Fisher is an Accredited Master Automotive Manager (AMAM). He has extensive legislative experience, driving key issues for ASA-Michigan members on sales tax issues and shop licensing.Listen and view episode notes