RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.Listen and view episode notes
RR 482 – Technician Shortage Solution – College Apprentice Program
Think of the possibilities of hiring a young apprentice that is currently going to an automotive technical college. You get a chance to groom and mentor the young student and indoctrinate them into the world of the independent service provider.
This is one of the most powerful solutions to the technician shortage. This is not a quick fix and most quick fixes are just that ‘quick and not long term.’
The IGONC developed in concert with North Carolina a phenomenal apprentice program that brings a job, at a decent wage, for two years and paid college tuition. The students applied and were accepted into the program.
Please use this information to catapult your association, your local group to work with post-secondary automotive colleges and your state to create and fund a program like this. I’m sure the leadership team at IGONC will be happy to help you and give you all the guidance you need to make apprentice programs like this a viable component to creating our future technicians.Listen and view episode notes
THA 144 Drug Testing in the New Age of Legalized Cannabis
We are talking about Drug Testing in the New Age of Legalized Cannabis. You’ve got to pay attention to your HR policies and procedures as states continue to rule on medicinal cannabis, recreational Marijuana and the decriminalization of pot.
As drug testing is something shop owners do, what are the guidelines now with states legalizing Cannabis. What about an accident on a test drive. What type of tests are required? Have you talked to your liability insurance or workman’s comp carriers?
The panel does their best to sort this out and provide you with plenty to consider. I’m with Judy Zimmerman Walter, attorney Noah Frank, and Frank Scandura.Listen and view episode notes
RR 481: David Saline – Start or Grow Your Fleet Business
Fleet is a growth strategy only if you and your people and shop are equipped to take the challenge head-on. It is easy to start small. David shares how to break into a fleet and he gives you the blueprint on what to say and do on your first cold call visit. This episode sheds light on how to start, build and grow fleet business.
David Saline, VP Sales at Drive, is a proven industry leader in the automotive and truck repair business.Listen and view episode notes
Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?
The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.
With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.
They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?Listen and view episode notes
THA 143 My ASE Renewal APP – There’s an APP for That!
You are going to get an interesting behind the scene understanding of the myASE Renewal APP. It is in Beta, however, you can get on board.
This a perfect evolution from ASE to embrace and engage every certified technician into keeping their certs current through this very intuitive app.
The panel: John Tisdale and Kevin Lekas from ASE, Technician Rudy Mestaz and app developer Ron Meyer.
Based on technicians’ requests, you can find out when you get an answer wrong and what the correct answer is. You’ll hear the logistics behind how to get started and how you get questions sent to you each month based on the number of certifications you have. As an example, a master technician would get eight questions a month sent to your app. You can answer at your convenience. No need to register for a test center, take time off work or drive miles to sit for the exams.
You may just find this new tool from ASE an important part of your credential process and you may even dust off those expired credentials and get on board and renew them.Listen and view episode notes
RR 479: Sara Fraser – Millennial Buying Habits and Tendencies
Millennials have become the largest generation recorded. So it is with a meticulous and careful analysis that we need to understand what do millennial customers want when it comes to vehicle service and repair. We need to adjust!
Sara Fraser is a millennial with over 15 years of retail management experience. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
She shares how millennials demand a level of service, convenience and digital finesse from whoever services their vehicles. Millennial customers can’t live without their smartphone, share great experiences, want fast communications, know how to post reviews and share on social media, and like at Amazon what things quick and fast. How do you adapt?Listen and view episode notes
ASTE: Technician Pay, Retention, and Benefits
This episode is packed with great gems of wisdom and gives you a bird’s eye view not only on some great benefits and pay ideas, but as we all must understand it starts with having an enduring business culture. All the pay in the world doesn’t trump an acidic culture.
I’m with Lucas Underwood an Automotive diagnostic specialist, he owns L & N Performance Auto Repair, Erick Bock owner of Bock Auto, and Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company.
Building a business focuses on the team you have and how to treat it like a family! We also tackled the creative benefits that entice and motivate employees more. And learn what are the most important tactics to attract and keep technicians?Listen and view episode notes
THA 142 Business Coaches Lab – Building an Enduring Business Culture – Part 2
One of the hottest topics on the mouths and minds of leaders these days is organizational culture. The longer organizations look for competitive advantage and a sustainable way to grow their organizations, the more important culture becomes. If you are a leader looking to create, improve, or nurture your organizational culture, you have come to the right place.
It must have been an exceptional Friday because these coaches were on their game. They nailed finding your hidden strengths, the power of having standards, what does talent got to do with it, tasks vs outcomes, that culture happens … you’ve got one … good or bad … you’ve got one. We talk assessments, behavior, the accountability mirror, learning from failures, and that culture is not a hard concept.
The panel in this Part 2 of Building an Enduring Business Culture is Rick White from 180 Biz, Cecil Bullard, The Institute for Automotive Business Excellence and Bob Greenwood, Automotive Aftermarket E-Learning CenterListen and view episode notes
RR 477: Danny Sanchez – It is Not Rocket Science to Run a Successful Shop
Danny Sanchez, CEO of Autoshop Solutions, likes to keep it simple and direct. Having been a successful shop owner Danny is able to share his past experience as it relates to the challenges of the day. He sees your success as the totality of the shop from the ground up! He shares some key insights that will apply to any shop or organization. We continue to build on the trending talking points that my guests say are the fundamental building blocks of a successful shop today.
Some of the things we talk about are Building a culture, investing in people, using time efficiently and having better customer service. These are the key ingredients of becoming a successful owner!
Danny warns that every time you start something new there is a heavy investment of time, time is a commodity in shorter demand than money. Spend it wiselyListen and view episode notes
Chris Cloutier and Scott Brown – What does it take to become more Productive and Efficient?
There are a lot of ways to become productive and efficient. There are a lot of strategies and systems that can be followed by just hearing this episode. Follow the process, improve communication, leverage to software technologies, learn to improve diagnostic methods and a whole lot more!
The experts: Chris Cloutier and Scott Brown. Chris is the co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies. And Scott is an ASE Master Certified Automobile Technician with over three and a half decades of professional service industry experience. He and his wife own Connie & Dick’s Service Center Inc. Together they are the productivity and efficiency duo that bring results.Listen and view episode notes