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RR 356: Bruno Tabbi And The Power of a Vanity Phone Number

The Power Of A Vanity Phone Number

Bruno Tabbi is the President and Co-Founder at Ignition Toll-Free, where he focuses on premium vanity phone numbers including 1-800-MECHANIC.

Bruno says that organic marketing, through phones, is still alive and important in this day and age. We are so preoccupied with online marketing strategies that we forget that the phone call is still relevant and powerful. Managing your incoming phones is as powerful as having a solid SEO strategy for the web.

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THA 081: Niche. Should We Find Specialties and Create a New Business Model or Services?

Niche. Finding Specialties to Create New Business Services.

A very interesting summit, a lesson for the forever student of the aftermarket. We’re talking Niche or Finding Specialties to Create New Business Services. A vibrant discussion to challenge the use of your talent and facility and to listen to your customers and find out exactly what they want and need from you.

The panel warns you to keep your eyes open. The shift is coming. Toss out those unprofitable jobs. Clean out your closet. Review your current business model. We will not survive doing what we always have done.

The panel will help you understand How to consider a specialty, product based niche vs. service based niche; but an overlying theme is to be sure the basics are being done right. You cannot add a new service if you don’t aren’t fixing your customers’ problem right the first time. Get your house in order before adding.

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RR 355: Andrew Emery from Antero Automotive has The Best Job in the World

The Best Job in The World!

Andrew Emery is the owner and operator of Antero Automotive in Greenwood Village, Colorado. He believes if you take care of your employees, they will take care of your customers.

This episode tackles relationships with customers and employees on how it can be your secret sauce to success. Every customer receives a free car wash.

After 22 years in the industry and 10 years as a business owner, Andrew still loves what he does every day. He gets to turn a wrench when needed and he gets to serve others. Andrew started this business to change the way people look at automotive repair shops.

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RR 354: Geek Talk 2.0 Part Two – Tech Talk From Aftermarket Professionals

Geek Talk 2.0 Part 2 – Who owns your data.

Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, and author and trainer Tracy Martin.

This is the second part of this episodic series covering important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.

We discussed ownership of car generated data, the influence of the dealer network, the explosive growth of cellular networks in cars and trucks. The fact that new generations have no brand loyalty and what are we doing as shop owners to prepare ourselves to survive and thrive if we are not embracing IT.

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THA 080: Bring Them Back: How To Revitalize a Lost Customer

Bring Them Back: How To Revitalize a Lost Customer

Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.

The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.

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RR 353: Kyle Holt from S/P2 – Helping Entry-Level Technicians Enter and Stay in the Industry

Kyle Holt. Helping Entry-level Technicians Enter And Stay In Industry.

Kyle Holt is the Co-Founder and President of S/P2. S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, among others.

They are not just building careers, they are nurturing! Offering an innovative mentor training program which has its own Mobile website in which Mentors can log in, comment and grade a student based on the ASE task list. This would be good at retaining students within the industry.

Kyle is very passionate about providing businesses and schools the ability to utilize the technology that they have created to help improve the lives of the people they serve.

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RR 352: Rocky Khamenian. Uniting The Industry’s Great Divide!

Rocky Khamenian. Uniting The Industry’s Great Divide!

Rocky Khamenian is the owner/operator of Bimmer & Benz Specialists in Costa Mesa, located in south Orange County, CA. He is an active member of both Chapters 48 and 50 of the Automotive Service Councils of California and has served on the Board of Directors for both.

Throughout his 32-year career, Rocky has continually increased his education to maintain the highest possible level of professionalism. He’s achieved the status of Master Technician through ASE and he has completed a wide variety of technical classes on the repair and maintenance of BMW and Mercedes Benz vehicles through WTI. At the present time, he is in the process of being certified as a Bosch Master Technician.

Rocky is the current president of ASCCA Automotive Service Councils of California. He gives some life lessons for every shop owners, shares the importance of association membership and gives us a glimpse of the new ASCCA Degree program at Cuyamaca College in El Cajon, California.

The new ASCCA Degree program that has been in the works for years that has just been approved at Cuyamaca College in El Cajon, California 92019. You’ll start to hear more of this groundbreaking program soon on the podcast and through ASCCA. This state-approved credit course will create paid internships for ASCCA shops. This is a post-secondary program like the OE programs but strictly for independents and will help solve the need for entry-level technicians for independent shops.

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THA 079: What Drives Your Parts Buying Decisions?

What Drives Your Parts Buying Decision?

This Town Hall Academy summit features Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, John Long partner in Schertz Auto Service in Schertz, TX, and Keith Katz, owner of Quality Service Center in York, PA.

The panel covers part quality, service, availability, training, price, and warranty. We also get into credits and returns, their salesperson, volume rebates, e-commerce, and labor claims. There is a consensus on the value their supplier brings to their business.

Compare your supplier needs and relationship to what this panel has to say about their parts buying decisions.

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RR 351: Paul Danner – Educator, Diagnostician and You-tuber ‘ScannerDanner’

Paul Danner. Educator, Diagnostician and Youtuber ‘ScannerDanner’

Paul Danner is an ASE L1 Certified Master Technician with Twenty-Four years of field experience in electronics, electrical and drivability diagnostics. For eighteen years he has been employed as an instructor at Rosedale Technical College where he has taught Engine Performance Diagnostics and Basic Electrical Systems. Eleven years ago, he opened his own mobile diagnostic business which performs electrical and electronic diagnostic services for over Twenty Garages in the South Hills of Pittsburgh.

He fell into mobile diagnostics and case studies by stopping in and helping his friends on the way home from work. He called it diaper money to help pay the bills. He is thankful that God has graced him with the ability to troubleshoot.

He is wired for variables and loves ‘What Ifs’. Paul stresses that your learning curve comes from the ‘good parts’ drawer and from the mistakes you make. You have to be in a shop that gives you a steady diet of diagnostic work to become good at diagnostics.

He teaches his student’s field diagnostics and has written a field manual about it and his youtube channel is a very popular place to learn.

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RR 350: Carrie-Lynn Rodenberg on Building Relationships One Transaction at a Time. The Power of CRM.

Building relationships one transaction at a time. The power of CRM.

Carrie-Lynn Rodenberg is the founder of Turnkey Marketing. It is a leading all-in-one marketing system for Auto Repair Shops. It is not just a software platform, but is an entire strategically planned, timed, and executed online and offline system, developed by marketing experts, that removes virtually all of the owner’s stress and time spent on marketing.

She and her team specialize in helping auto repair shops attract new leads, increase car count, and keep customers longer, without the shops having to do any work. She managed to do this by integrating cutting-edge technology with the best digital marketing tactics.

Her valuable tips and advice provide insights on how to build and connect with customers while maintaining healthy marketing content to keep businesses visible. Her strategies also include the most basic form of connecting, the normal conversation and content that revolves around helping customers get over their immediate issues. Appealing to humanize the complicated world of CRM, she enlightens us that the key to loyalty is built one transaction at a time.

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THA 078: Low Hanging Financial Fruit That Will Increase Your Profits

Low Hanging Financial Fruit That Will Improve Your Profits

The cost of doing business rises each year. Net profits that are necessary to move your business forward are challenged each day.

Our panel talks about the value of inspections on your sales, association membership, and billing for all parts and fluids used on a repair. We get into some cost savings ideas and using the power of a company credit card to help with training costs.

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