Automotive Student Must Listen

RR 408: Scott Shotton – Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott Shotton: Straight Talk on Entry Level Technicians, Tips on Becoming an Aftermarket Trainer and Post-Secondary Automotive Education

Scott and I dig into automotive education at the college level. We talk about the knowledge level and experience that our automotive graduates have and what their expected career path can be. Any seasoned technician knows where he started and what it took to get where he/she is today. That hasn’t changed, however, we may have higher expectations of our new grads and that is why each needs to have a career path set for them that includes an ongoing training program

Scott gives accolades to our top aftermarket trainers and gives advice to aspiring trainers.

We also get into the grow your own technician issue, the A,B,C technician designation, and mobile as a career path.

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FTR 033: Kirk Richardson On Technician Pay Plans

Kirk Richardson is a young and successful entrepreneur. Born into a blue-collar, hard-working family, he was a below average student in high school and college. At the age of 22, he left school and started his first business. He bought his first three bay shop at the age of 24. Seven years later he bought his…

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RR 404. Rodney Pierini. A Grant That Supports Automotive Education – First Of Its Kind

A Grant that Ensures The Future of the Aftermarket.

CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.

Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.

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THA 105: Catering to the Millennial Customer

Catering to the Millennial Customer

We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI

The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.

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RR 402: Generation Z – Understanding Our Newest Employees and Customers

Generation Z – Understanding Our Newest Employees and Customers

Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?

Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.

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RR 399: Service Talk 1 – The Service Adviser | Center of the Hub – Customer – Technician – Owner

Service Talk Part 1 – The Center of the Hub: Customer – Technician – Owner

Service advisors are the liaisons between the customer, technicians and the owners. Their job is one of the most important in the aftermarket service industry.
Trust and Communications are the keys to building a relationship with your customer. Trusting your tech is also critical to building a strong relationship.

We talk female service advisors, curb appeal, the disadvantage of being a former technician and how to get the owner to make the SA the point person, among other topics.

I’m so glad to welcome Racheal Barraclough, Service Manager at Amton Auto & Truck, Chris Johnson, Service Manager at Total Automotive, and Nick Herberger, Service Manager at Scruggs Automotive.

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RR 398: Shop Talk 9 – Hitting The Brick Wall – Business and Leadership Transformation

Shop Talk 9 – Business and Leadership Transformation

I’m so glad to welcome Chris Machado from JCircle M Truck Repair, Inc. in Bakersfield, Ca and Corey Evaldi from Olmstead Auto Care, North Ridgeville, Ohio. Two leaders with contrasting style but unified in their quest for shop success.

Chris leads his life with no excuses while using his energy to help people. He values generosity, kindness and willingness to listen as part of his strong leadership traits. Corey loves perfection and is addicted to winning. He holds meetings with his people where their input is critical to the running of the business. There are a lot of things covered to help you grow your leadership and business acumen only here.

A bright vision of success and a hope for more businesses. Don’t miss this.

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THA 102: Second Chance – Working with and Supporting Addiction

Second Chance – Working with and Supporting Addiction

We cover a lot of ground in this episode that will open your eyes to addiction including the way out, living life without, the law of exposure, the reward system, opioids, alcohol, and other addictions and the signs of relapse.

The panel: Matt Fanslow, Eric Ziegler, Rob Rowsell, and Tanner Brandt.

Here is a myth: People who struggle with addition come from a bad or broken home and have no support. And here is some truth: Until an addict says ‘Done’ no one can help them. Your heart may say you are done but your actions must demonstrate it.

At least one-third of you have an experience with addiction or have a close friend, family or significant other who is struggling. Use this episode to help in your desire to help yourself or someone you love with addiction.

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RR 396: Education – Inside the Automotive Business School of Canada

Education – Inside the Automotive Business School of Canada

Listen to the story of how one Automotive Business College prepares students for an Automotive Career.

Bob Greenwood, CEO of Automotive Aftermarket E-Learning Centre Ltd and Professor John Jackson from Automotive Business School of Canada.

This episode will motivate you to continue your strong message to the educators who are working hard to prepare students for a career in the aftermarket. There are great ideas in this episode to drive your inspiration to keep you or get you involved in aftermarket education.

We cover a lot of ground and I believe you’ll be impressed with what the Automotive Business School of Canada is doing to educate, intern and place students into the aftermarket.

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THA 101: Ghosting – Minimizing New Hire No Shows

Ghosting: Minimizing New Hire No Shows.

When ghosting happens, you are always wondering what you did wrong. For many, you are always improving your HR recruitment processes. We talk red carpet, culture, branding, and clear and tight communication. I guarantee you’ll be overwhelmed with the discussion.

The panel: Jonathan Ortiz from Foreign Affairs Auto, West Palm Beach, FL, Carlo Sabucco from Sils Complete Auto Care Centre, Oakville, Ontario and Peter Foreman from Integra Tire, Langley, BC

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RR 394: What Quality Employees Really Want – Results From a Technician Survey

What Quality Employees Really Want – Results From a Technician Survey

Join Tom Ham from Auto Centric and Automotive Management Network (AMN)as we talk about the results of a few surveys from AMN that deal with the technicians perspective on their satisfaction and needs of their job and employer.

We dive into technician related surveys about common reasons for techs to be fired, what quality employees really want, why technicians quit and why would techs change jobs and finally technician complaints.

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FTR 026: Derek Kaufman on Start-Stop Technology

Derek Kaufman has an intriguing thought on the growth of start/stop systems and what they are really doing for vehicle owners. He is also thinking out loud on what shop owners can do to take advantage of the technology changes entering the market to address some of the battery issues start/stop systems are causing.

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